At a Glance
- Tasks: Shape and improve digital performance measurement across Macmillan’s platforms.
- Company: Join Macmillan, a leading charity supporting people living with cancer.
- Benefits: Hybrid work, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous improvement and team development.
- Why this job: Make a real impact in cancer care while working with innovative digital tools.
- Qualifications: Experience in digital analytics, tracking, and data-driven decision-making.
The predicted salary is between 55000 - 65000 £ per year.
Contract Type: Permanent. Full time (34.5 hours). We are open to a conversation about how you work these hours.
Location: Hybrid – split between home and one of our Macmillan Offices. Expectations: this role will require once a month in the office.
Salary Range: £50,000 – £55,000.
About us: At Macmillan you’ll find talented people working together to do whatever it takes to support people living with cancer. We’re going all out to find even better ways to help even more people who need our support. Our values are at the heart of who we are and everything we do, inspiring our thinking and guiding our actions. It’s an exciting time to join us as we launch our new five-year strategy and work towards delivering our vision to do whatever it takes to get every person the best support today and spark a revolution in cancer care for the future.
About the role: As a Senior Digital Performance Analyst, you will play a key role in shaping how we measure and improve performance across Macmillan’s digital estate. You’ll define and drive a consistent approach to tracking, measurement and performance across our digital platforms and user journeys, ensuring we have a clear and reliable view of how our digital estate is performing and helping us better understand how users interact with our services and where we can improve their experience.
Responsibilities:
- Driving the implementation and ongoing optimisation of digital tracking across Macmillan’s digital products and services.
- Defining and embedding a consistent approach to measurement and reporting across web, campaigns, and digital journeys.
- Designing and implementing event tracking for key supporter and service user journeys, ensuring we can measure performance end-to-end.
- Partnering with Product, Marketing and Fundraising teams to ensure insight is understood and acted on, supporting better decision‑making and prioritisation.
- Supporting experimentation and optimisation, including A/B testing and funnel analysis to improve user experience and outcomes.
- Ensuring all tracking is compliant with GDPR and organisational data governance standards, including consent management.
- Working with internal teams and external partners to ensure marketing attribution and campaign tracking is accurate and actionable.
- Owning the quality, accuracy, and integrity of digital data, identifying and resolving issues proactively.
- Creating clear, actionable dashboards and performance reporting, bringing together data from multiple sources to support decision‑making.
- Contributing to continuous improvement in analytics capability, keeping up to date with best practice and sharing improvements across the organisation.
- Line managing and coaching Digital Performance Analysts where required, supporting their development and helping to build analytics capability across the team.
About you: You’ll bring a strong mix of technical analytics expertise, commercial thinking, and the ability to turn data into action and impact. We’re particularly interested in candidates who can own digital performance end-to-end across products, journeys, and marketing activity.
Qualifications:
- Significant experience managing digital analytics and tracking across multiple tools and platforms, including GA4, Google Tag Manager, and behavioural analytics tools (e.g. Contentsquare) within complex environments where privacy and governance are key.
- A strong track record of using quantitative and behavioural insight to support decision‑making at pace, including optimisation and experimentation, A/B testing, funnel analysis and identifying opportunities to improve user experience and outcomes.
- Experience implementing and evaluating digital marketing campaigns (SEO, PPC, paid social, email), including tracking strategy and performance analysis.
- Strong problem‑solving and diagnostic skills, with the ability to identify and resolve tracking, attribution or data quality issues.
- Experience building dashboards and reports using tools such as Looker Studio (or similar), combining multiple data sources.
- A strong understanding of data privacy, GDPR, and responsible data use in digital analytics.
- Experience in implementing Consent Management Platforms such as One Trust in Google Tag Manager.
- Experience line managing or coaching others in analytics and contributing to building team capability.
Recruitment Process: Application deadline: 22nd June 2026. First interview dates: TBC.
Senior Digital Performance Analyst employer: Macmillan Cancer Support
At Macmillan, we pride ourselves on being an exceptional employer, offering a supportive and collaborative work culture that empowers our employees to make a real difference in the lives of those affected by cancer. With flexible working arrangements, opportunities for professional growth, and a commitment to innovation in cancer care, you will be part of a passionate team dedicated to improving user experiences and outcomes. Join us in our mission to transform cancer support while enjoying the unique benefits of a hybrid work environment from our welcoming Macmillan offices.
