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For Companies At a Glance
- Tasks: Drive sales performance and expand market presence in the UK.
- Company: Established engineering business known for innovative packaging solutions.
- Benefits: Long-term career progression, ongoing development, and a supportive culture.
- Why this job: Take ownership of your region and make a real impact in a fast-scaling business.
- Qualifications: 5+ years in capital equipment sales with strong communication and negotiation skills.
- Other info: Frequent travel and dynamic work environment with excellent growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
We are working with a well-established, privately owned engineering business specialising in high-performance packaging automation solutions. Known for its innovation, customer-first mindset, and long-term partnerships, this company has been delivering advanced machinery to global customers for over four decades.
Due to continued growth, they are now seeking an Area Sales Manager (UK) to drive regional sales performance and expand their market presence.
The Role
As Area Sales Manager, you will take full ownership of your region, managing existing accounts while developing new business opportunities. This is a consultative, solution-led sales role requiring strong technical understanding, commercial insight, and the ability to translate customer needs into tailored proposals. You will work closely with engineering, service, and internal sales teams to ensure customers receive outstanding support throughout the sales cycle. This role is highly customer-facing and requires frequent travel.
What You’ll Be Doing
- Developing and executing a regional sales strategy
- Growing existing customer relationships
- Identifying and developing new customers and markets
- Creating value-based technical and commercial proposals
- Leading negotiations and closing complex deals
- Forecasting and reporting on sales performance
- Monitoring competitor activity and market trends
- Attending trade shows, exhibitions, and networking events
- Working cross-functionally with engineering, service, and operations
What We’re Looking For
- 5+ years’ experience in capital equipment, automation, robotics, or complex machinery sales
- Consultative selling mindset with strong customer empathy
- Proven track record of exceeding sales targets
- Strong communication, relationship-building, and negotiation skills
- Analytical and commercially strategic thinker
- Willingness to travel frequently (including internationally)
- Hands-on, driven, and results-oriented
- Bachelor’s or Master’s degree in Engineering, Business, or similar
- Native-level English (additional languages a plus)
What’s On Offer
- Long-term career progression
- Ongoing technical and leadership development
- High level of autonomy and ownership
- Opportunity to grow with a fast-scaling business
- Supportive, people-focused culture
Sales Manager in Southampton employer: Mackinnon Bruce International
Contact Detail:
Mackinnon Bruce International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager in Southampton
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and local meet-ups to connect with potential employers and other sales professionals. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Showcase your expertise! When you get the chance to chat with hiring managers or recruiters, be ready to discuss your past successes in sales. Use specific examples to demonstrate how you've exceeded targets and built strong customer relationships.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate why you’re the perfect fit for the Area Sales Manager position.
✨Tip Number 4
Apply through our website! We make it easy for you to find the right roles and submit your application directly. Plus, it gives us a chance to see your profile and skills upfront, making it easier for us to match you with the perfect opportunity.
We think you need these skills to ace Sales Manager in Southampton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Area Sales Manager. Highlight your experience in capital equipment and any consultative selling you've done. We want to see how your skills align with our customer-first mindset!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about sales and how you can drive regional performance. Don't forget to mention your technical understanding and how it can benefit our customers.
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your ability to exceed sales targets. We love numbers, so if you can quantify your success, do it! It shows us you're results-oriented.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Mackinnon Bruce International
✨Know Your Product Inside Out
Make sure you understand the packaging automation solutions and complex machinery that the company offers. Familiarise yourself with their unique selling points and how they stand out in the market. This will help you answer technical questions confidently and demonstrate your genuine interest in the role.
✨Showcase Your Sales Success
Prepare specific examples of how you've exceeded sales targets in the past. Use the STAR method (Situation, Task, Action, Result) to structure your responses. This will not only highlight your achievements but also show your consultative selling mindset and ability to build strong customer relationships.
✨Research the Competition
Understanding the competitive landscape is crucial for this role. Be ready to discuss what you know about competitors and how you would position the company's offerings against them. This shows that you're analytical and commercially strategic, which are key traits they're looking for.
✨Ask Insightful Questions
Prepare thoughtful questions to ask at the end of the interview. Inquire about the company's growth plans, team dynamics, or how success is measured in the role. This demonstrates your enthusiasm for the position and helps you gauge if the company culture aligns with your values.
