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For Companies At a Glance
- Tasks: Drive sales performance and expand market presence in the UK.
- Company: Established engineering business known for innovative packaging automation solutions.
- Benefits: Long-term career progression, ongoing development, and a supportive culture.
- Why this job: Take ownership of your region and make a real impact in a fast-scaling business.
- Qualifications: 5+ years in capital equipment sales with strong communication and negotiation skills.
- Other info: Frequent travel and collaboration with engineering and service teams.
The predicted salary is between 36000 - 60000 £ per year.
We are working with a well-established, privately owned engineering business specialising in high-performance packaging automation solutions. Known for its innovation, customer-first mindset, and long-term partnerships, this company has been delivering advanced machinery to global customers for over four decades.
Due to continued growth, they are now seeking an Area Sales Manager (UK) to drive regional sales performance and expand their market presence.
The Role
As Area Sales Manager, you will take full ownership of your region, managing existing accounts while developing new business opportunities. This is a consultative, solution-led sales role requiring strong technical understanding, commercial insight, and the ability to translate customer needs into tailored proposals. You will work closely with engineering, service, and internal sales teams to ensure customers receive outstanding support throughout the sales cycle. This role is highly customer-facing and requires frequent travel.
What You'll Be Doing
- Developing and executing a regional sales strategy
- Growing existing customer relationships
- Identifying and developing new customers and markets
- Creating value-based technical and commercial proposals
- Leading negotiations and closing complex deals
- Forecasting and reporting on sales performance
- Monitoring competitor activity and market trends
- Attending trade shows, exhibitions, and networking events
- Working cross-functionally with engineering, service, and operations
What We're Looking For
- 5+ years' experience in capital equipment, automation, robotics, or complex machinery sales
- Consultative selling mindset with strong customer empathy
- Proven track record of exceeding sales targets
- Strong communication, relationship-building, and negotiation skills
- Analytical and commercially strategic thinker
- Willingness to travel frequently (including internationally)
- Hands-on, driven, and results-oriented
- Bachelor's or Master's degree in Engineering, Business, or similar
- Native-level English (additional languages a plus)
What's On Offer
- Long-term career progression
- Ongoing technical and leadership development
- High level of autonomy and ownership
- Opportunity to grow with a fast-scaling business
- Supportive, people-focused culture
Sales Manager in Newcastle upon Tyne employer: Mackinnon Bruce International
Contact Detail:
Mackinnon Bruce International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and local meetups to connect with potential employers and other sales professionals. Remember, it’s all about building relationships and getting your name out there.
✨Tip Number 2
Showcase your expertise! Create a personal brand on platforms like LinkedIn by sharing insights about packaging automation and complex machinery. This will position you as a knowledgeable candidate and attract recruiters to you.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Be ready to discuss how your experience aligns with their needs, especially in consultative selling and relationship-building. Tailor your approach to demonstrate your understanding of their market.
✨Tip Number 4
Don’t forget to apply through our website! We’re always looking for passionate individuals who can drive sales performance. Plus, it gives you a direct line to our hiring team, making it easier for us to spot your application.
We think you need these skills to ace Sales Manager in Newcastle upon Tyne
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Area Sales Manager. Highlight your experience in capital equipment and any consultative selling you've done. We want to see how your skills align with our customer-first mindset!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about sales and how you can drive regional performance. Don't forget to mention your technical understanding and how you can translate customer needs into solutions.
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your ability to exceed sales targets. We love numbers, so if you can quantify your success, do it! It helps us see the impact you've made in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Mackinnon Bruce International
✨Know Your Product Inside Out
Make sure you have a solid understanding of the packaging automation solutions and complex machinery the company offers. Familiarise yourself with their unique selling points and how they stand out in the market. This will help you answer technical questions confidently and demonstrate your genuine interest in the role.
✨Showcase Your Sales Success
Prepare specific examples of how you've exceeded sales targets in the past. Use the STAR method (Situation, Task, Action, Result) to structure your responses. This will not only highlight your achievements but also show that you have the consultative selling mindset they're looking for.
✨Understand the Customer's Needs
Research the types of customers the company serves and think about how you can address their specific needs. Be ready to discuss how you would develop relationships and create tailored proposals. This shows that you can translate customer needs into actionable strategies, which is key for this role.
✨Prepare for Travel Questions
Since the role requires frequent travel, be prepared to discuss your flexibility and willingness to travel. Think about how you manage your time and commitments while on the road. This will reassure the interviewers that you're ready for the demands of the job.
