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For Companies At a Glance
- Tasks: Drive sales performance and expand market presence in the UK.
- Company: Established engineering business specialising in innovative packaging automation solutions.
- Benefits: Long-term career progression, ongoing development, and a supportive culture.
- Why this job: Take ownership of your region and make a real impact in a fast-scaling business.
- Qualifications: 5+ years in capital equipment sales with strong communication and negotiation skills.
- Other info: Frequent travel and dynamic work environment with excellent growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
We are working with a well-established, privately owned engineering business specialising in high-performance packaging automation solutions. Known for its innovation, customer-first mindset, and long-term partnerships, this company has been delivering advanced machinery to global customers for over four decades.
Due to continued growth, they are now seeking an Area Sales Manager (UK) to drive regional sales performance and expand their market presence.
The Role
As Area Sales Manager, you will take full ownership of your region, managing existing accounts while developing new business opportunities. This is a consultative, solution-led sales role requiring strong technical understanding, commercial insight, and the ability to translate customer needs into tailored proposals. You will work closely with engineering, service, and internal sales teams to ensure customers receive outstanding support throughout the sales cycle. This role is highly customer-facing and requires frequent travel.
What You’ll Be Doing
- Developing and executing a regional sales strategy
- Growing existing customer relationships
- Identifying and developing new customers and markets
- Creating value-based technical and commercial proposals
- Leading negotiations and closing complex deals
- Forecasting and reporting on sales performance
- Monitoring competitor activity and market trends
- Attending trade shows, exhibitions, and networking events
- Working cross-functionally with engineering, service, and operations
What We’re Looking For
- 5+ years’ experience in capital equipment, automation, robotics, or complex machinery sales
- Consultative selling mindset with strong customer empathy
- Proven track record of exceeding sales targets
- Strong communication, relationship-building, and negotiation skills
- Analytical and commercially strategic thinker
- Willingness to travel frequently (including internationally)
- Hands-on, driven, and results-oriented
- Bachelor’s or Master’s degree in Engineering, Business, or similar
- Native-level English (additional languages a plus)
What’s On Offer
- Long-term career progression
- Ongoing technical and leadership development
- High level of autonomy and ownership
- Opportunity to grow with a fast-scaling business
- Supportive, people-focused culture
Sales Manager in Leeds employer: Mackinnon Bruce International
Contact Detail:
Mackinnon Bruce International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager in Leeds
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and local meetups to connect with potential employers and other sales professionals. Remember, it’s all about building relationships and showcasing your expertise in packaging automation.
✨Tip Number 2
Prepare for those interviews by researching the company inside out. Understand their products, market position, and recent news. This will help you tailor your responses and demonstrate your genuine interest in driving their sales performance.
✨Tip Number 3
Practice your pitch! As a Sales Manager, you’ll need to sell yourself just as you would a product. Create a compelling narrative about your experience and how it aligns with the role, focusing on your consultative selling skills and past successes.
✨Tip Number 4
Don’t forget to leverage our website for job applications! We’ve got loads of resources to help you stand out, plus direct access to opportunities that match your skills. Let’s get you that Area Sales Manager role!
We think you need these skills to ace Sales Manager in Leeds
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Area Sales Manager. Highlight your experience in capital equipment and any consultative selling you've done. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about sales and how you can contribute to our customer-first mindset. Be sure to mention specific achievements that demonstrate your sales prowess.
Showcase Your Technical Understanding: Since this role involves complex machinery, don’t shy away from showcasing your technical knowledge. We love candidates who can translate customer needs into tailored proposals, so give us examples of how you've done this in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Mackinnon Bruce International
✨Know Your Product Inside Out
Make sure you have a solid understanding of the packaging automation solutions offered by the company. Familiarise yourself with their machinery, features, and benefits so you can confidently discuss how they meet customer needs during the interview.
✨Showcase Your Sales Success
Prepare specific examples of your past sales achievements, especially in capital equipment or complex machinery. Highlight how you've exceeded targets and built strong customer relationships, as this will demonstrate your consultative selling mindset.
✨Understand the Market Landscape
Research the current trends in the packaging automation industry and be ready to discuss competitor activity. This shows that you’re not just focused on your own sales but are also aware of the broader market dynamics.
✨Prepare Questions for Them
Think of insightful questions to ask about the company's sales strategy, team dynamics, and future growth plans. This not only shows your interest in the role but also helps you assess if the company is the right fit for you.
