At a Glance
- Tasks: Lead the UK sales and marketing strategy in the Animal & Crop Nutrition industry.
- Company: Join a dynamic team at a leading company in agricultural solutions.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Field-based role with one office day per week and frequent travel across the UK.
- Why this job: Make a real impact on sustainable agriculture while driving commercial success.
- Qualifications: Proven leadership experience in sales and marketing, preferably in agriculture.
The predicted salary is between 80000 - 100000 £ per year.
Mackinnon Bruce are proud to be retained on a strategic assignment to appoint a Director of Sales & Marketing for a repeat client in the Animal & Crop Nutrition industry. This is a field-based position with one office day per week. Preferred location would be the West Midlands, East Midlands, East Anglia, Warwickshire, Northamptonshire, Cambridgeshire, Bedfordshire, Oxfordshire or Gloucester.
The Director of Sales and Marketing is responsible for leading the UK commercial strategy, with full accountability for profitable growth and margin expansion, ownership of the Marketing & Commercial P&L, and direct leadership of the Sales and Product Management teams. The role starts with a strong strategic mandate: analysing the UK market (farmers, segments, regulation, competition) and designing the future UK sales model, a service-led, agronomy driven approach that combines soil analysis, advisory services, and product solutions, capable of sustainably increasing customer loyalty and lifetime value. The role combines strategic vision with disciplined execution: setting clear commercial priorities, allocating resources to the most valuable opportunities, and ensuring disciplined delivery in the field. The position covers commercial performance, market and solution development, business development, and key customer relationships, with a strong emphasis on prioritisation, clarity, and impact.
Key responsibilities
- Commercial & Marketing Strategy
- Own, design and execute the UK Sales & Marketing strategy, including building and implementing a high-performing sales model
- Drive the translation of the sales model into day-to-day field activity, ensuring full alignment and execution across the sales team
- Analyse market dynamics (farmers, segments, competition, regulation, agronomic context) to design a high-performing UK commercial model, ensuring our customers are at heart of what we do
- Position us as a trusted agronomic partner, not a product supplier
- Translate insights into clear, actionable plans (segments, channels, priorities)
- Build a structured go-to-market approach with strong accountability
- Business Development & Market Access
- Act as a key opinion leader and industry ambassador
- Develop strong relationships with distribution, processors and key industry stakeholders
- Build strategic partnerships with distribution to create access to farms with purpose (beyond cold calling)
- Identify and develop new business opportunities and margin streams
- Lead market expansion initiatives (new segments, regions, team setup)
- Product Management & Innovation
- Lead, manage and develop the Product Management team
- Ensure deep market understanding (farmers, competitors, regulation, trends)
- Translate complex agronomy into simple, actionable solutions for farmers
- Build strong, clear and ROI-driven product arguments for the field
- Ensure Product Managers are present in the field to support sales effectiveness, ensuring a boots on the ground approach
- Drive the development and launch of future products and services aligned with the UK strategy
- Act as a key interface with the Group (R&D, Marketing, Innovation pipelines)
- Build a differentiated, science-based value proposition aligned with future regulatory changes
- Sales Leadership & Field Excellence
- Lead, structure and challenge the UK sales force
- Define clear prioritisation frameworks (segments, customers, campaigns, product mix)
- Increase our field effectiveness, focusing on high-value opportunities
- Instil a culture of proximity, intensity and discipline in the field
- Drive capability uplift (technical, sales skills, execution, follow-up)
- Ensure strong pipeline management and predictable performance
- Increase customer loyalty and retention through high-quality advisory and consistency
- Build strong relationships with key accounts (including distribution)
- Personally engage in the field to set standards and accelerate performance
- P&L Ownership & Business Performance
- Own and drive the UK commercial P&L (margin, cost control)
- Ensure all upstream commercial decisions translate into profitable growth
- Deliver ambitious growth and profitability targets
- Implement strong performance management routines (KPIs, forecasting, discipline)
- Ensure consistency between strategy, execution and financial results
- Leadership & Culture
- Act as a key pillar of the UK leadership team
- Recruit, develop and challenge teams to reach high standards
- Translate the UK’s strategic sales vision into execution, leading transformation and driving full engagement across the sales organisation.
Your background
- Proven experience in a senior commercial leadership role (Commercial Director, Sales Director, or similar)
- Extensive experience leading successful teams and managing key customer relationships
- Strong track record of delivering margin growth and improving commercial performance.
- Experience in building strategic relationships and developing distribution channels.
- Solid understanding of financial management and ability to monitor KPIs.
- Extensive experience in a commercial environment with proven success and measurable achievements.
- In-depth knowledge of the local agricultural market and its key players.
- Degree or equivalent qualification in Agriculture, Agronomy, Crop Science, Business or a related discipline is desirable.
- FACTS and BASIS qualification.
- Proficiency in IT tools and business software.
- Must have a Full UK Driving Licence.
- This is a national role where frequent travel around the UK is required.
Director of Sales Marketing in England employer: Mackinnon Bruce International
Mackinnon Bruce International is an exceptional employer, offering a dynamic work environment in Manchester where driven individuals can thrive as Graduate Recruitment Consultants. With a robust training programme, competitive compensation including base salary and commission, and unique benefits like unlimited holidays after time served, the company fosters a culture of growth and success, empowering employees to manage their own desks and become market experts.
Contact Details:
Mackinnon Bruce International Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Director of Sales Marketing in England
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, attend events, and join relevant groups. The more people you know, the better your chances of landing that Director of Sales & Marketing role.
✨Tip Number 2
Showcase your expertise! When you get the chance to chat with potential employers, make sure to highlight your experience in leading successful teams and driving margin growth. They want to see how you can bring value to their business.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire and express your interest in working with them. You never know when an opportunity might arise!
✨Tip Number 4
Apply through our website! We’ve got loads of resources to help you prepare for interviews and ace those tough questions. Plus, it shows you’re serious about joining our team in the Animal & Crop Nutrition industry.
We think you need these skills to ace Director of Sales Marketing in England
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Director of Sales & Marketing role. Highlight your experience in commercial leadership and any specific achievements that align with the responsibilities mentioned in the job description.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this position. Use it to showcase your strategic vision and how you've successfully led teams in the past, especially in the agricultural sector.
Showcase Your Market Knowledge:Demonstrate your understanding of the UK agricultural market in your application. Mention any insights or trends you've identified and how they could influence our sales strategy.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Mackinnon Bruce International
✨Know Your Market Inside Out
Before the interview, dive deep into the UK agricultural market. Understand the key players, current trends, and regulations that impact the industry. This knowledge will not only impress your interviewers but also help you articulate how you can lead the commercial strategy effectively.
✨Showcase Your Leadership Style
As a Director of Sales & Marketing, your leadership approach is crucial. Be prepared to discuss your experience in leading teams and driving performance. Share specific examples of how you've built high-performing teams and fostered a culture of accountability and excellence.
✨Prepare for Strategic Discussions
Expect questions about your strategic vision for the role. Think about how you would design a service-led sales model and translate insights into actionable plans. Be ready to discuss how you would prioritise resources and ensure alignment across teams.
✨Demonstrate Your Financial Acumen
Since you'll be responsible for P&L ownership, brush up on your financial management skills. Be prepared to discuss how you've previously driven margin growth and managed KPIs. Highlight any experience you have with forecasting and performance management routines.
