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For Companies At a Glance
- Tasks: Drive sales performance and expand market presence in the UK.
- Company: Established engineering business specialising in innovative packaging automation solutions.
- Benefits: Long-term career progression, ongoing development, and a supportive culture.
- Why this job: Join a fast-scaling company and make a real impact in the industry.
- Qualifications: 5+ years in capital equipment sales and strong consultative selling skills.
- Other info: Frequent travel and high level of autonomy in a dynamic environment.
The predicted salary is between 36000 - 60000 £ per year.
We are working with a well-established, privately owned engineering business specialising in high-performance packaging automation solutions. Known for its innovation, customer-first mindset, and long-term partnerships, this company has been delivering advanced machinery to global customers for over four decades.
Due to continued growth, they are now seeking an Area Sales Manager (UK) to drive regional sales performance and expand their market presence.
The Role
As Area Sales Manager, you will take full ownership of your region, managing existing accounts while developing new business opportunities. This is a consultative, solution-led sales role requiring strong technical understanding, commercial insight, and the ability to translate customer needs into tailored proposals. You will work closely with engineering, service, and internal sales teams to ensure customers receive outstanding support throughout the sales cycle. This role is highly customer-facing and requires frequent travel.
What You’ll Be Doing
- Developing and executing a regional sales strategy
- Growing existing customer relationships
- Identifying and developing new customers and markets
- Creating value-based technical and commercial proposals
- Leading negotiations and closing complex deals
- Forecasting and reporting on sales performance
- Monitoring competitor activity and market trends
- Attending trade shows, exhibitions, and networking events
- Working cross-functionally with engineering, service, and operations
What We’re Looking For
- 5+ years’ experience in capital equipment, automation, robotics, or complex machinery sales
- Consultative selling mindset with strong customer empathy
- Proven track record of exceeding sales targets
- Strong communication, relationship-building, and negotiation skills
- Analytical and commercially strategic thinker
- Willingness to travel frequently (including internationally)
- Hands-on, driven, and results-oriented
- Bachelor’s or Master’s degree in Engineering, Business, or similar
- Native-level English (additional languages a plus)
What’s On Offer
- Long-term career progression
- Ongoing technical and leadership development
- High level of autonomy and ownership
- Opportunity to grow with a fast-scaling business
- Supportive, people-focused culture
Sales Manager in Birmingham employer: Mackinnon Bruce International
Contact Detail:
Mackinnon Bruce International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager in Birmingham
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and local meet-ups to connect with potential employers and other sales professionals. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Showcase your expertise! When you get the chance to chat with hiring managers or recruiters, share your success stories and how you've exceeded sales targets in the past. Let them see the value you can bring to their team.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate why you’re the perfect fit.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. By applying directly, you’ll have a better chance of getting noticed by our hiring team. Don’t miss out on your dream job!
We think you need these skills to ace Sales Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Area Sales Manager. Highlight your experience in capital equipment and any consultative selling you've done. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about sales and how you can contribute to our customer-first mindset. Be sure to mention specific achievements that demonstrate your sales prowess.
Showcase Your Technical Understanding: Since this role involves complex machinery, don’t shy away from showcasing your technical knowledge. We love candidates who can translate customer needs into tailored proposals, so give us examples of how you've done this in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Mackinnon Bruce International
✨Know Your Product Inside Out
Make sure you understand the packaging automation solutions and complex machinery that the company offers. Familiarise yourself with their unique selling points and how they stand out in the market. This will help you answer technical questions confidently and demonstrate your genuine interest in the role.
✨Showcase Your Sales Success
Prepare specific examples of how you've exceeded sales targets in the past. Use the STAR method (Situation, Task, Action, Result) to structure your responses. This will not only highlight your achievements but also show your consultative selling mindset and ability to build strong customer relationships.
✨Research the Competition
Understanding the competitive landscape is crucial for this role. Be ready to discuss what you know about competitors and how you would position the company's offerings against them. This shows that you're analytical and commercially strategic, which is exactly what they're looking for.
✨Ask Insightful Questions
Prepare thoughtful questions to ask during the interview. Inquire about the company's growth plans, the challenges they face in the market, or how they measure success in the sales team. This demonstrates your enthusiasm for the role and your desire to contribute to the company's long-term success.
