At a Glance
- Tasks: Lead innovative marketing initiatives for the gaming industry across EMEA.
- Company: Dynamic tech company focused on growth and creativity.
- Benefits: Competitive salary, healthcare contributions, 25 days leave, and career progression opportunities.
- Other info: Fast-paced environment with opportunities to innovate and grow.
- Why this job: Join a passionate team and make an impact in the gaming ecosystem.
- Qualifications: 8+ years in B2B marketing, ideally within gaming or tech.
The predicted salary is between 60000 - 80000 € per year.
Our client is looking for a Marketing Manager hybrid role for 12 months. Our Client's Business Marketing team drives growth across EMEA by helping brands, partners, and industry stakeholders unlock the full potential of client’s platforms. We inspire and educate the industry through innovative, impactful, and scalable marketing initiatives.
We are seeking an experienced B2B marketer to lead business marketing for the Gaming vertical across EMEA. You will develop and execute integrated marketing programs that engage gaming companies, publishers, advertisers, and key industry organizations. This role requires a strategic thinker with a passion for gaming, strong storytelling skills, and the ability to deliver measurable impact through multi-channel marketing.
You will be marketing to a highly sophisticated audience of performance marketers and digital-native companies focused on growth and scale. The ideal candidate understands the needs and mindset of these businesses, and can design and deliver marketing initiatives that resonate with them.
Responsibilities:- Partner with business teams to deliver best-in-class marketing activity for the EMEA gaming ecosystem, including events, campaigns, programs, training, and content.
- Develop and execute multi-country integrated marketing programs with a focus on gaming industry priorities.
- Lead content marketing initiatives (written narratives, articles, video/audio series, newsletters) tailored to gaming audiences and performance marketers.
- Design and run marketing initiatives and programs that appeal to digital-native, growth-focused companies and performance marketers.
- Collaborate with internal teams and external agencies to ensure high-quality delivery.
- Project manage and drive marketing initiatives from ideation to execution.
- Hypothesize, test, measure, optimize, and scale client’s marketing initiatives for gaming.
- Innovate and challenge the status quo to elevate impact across the region.
- 8+ years of experience in B2B marketing, ideally within the gaming industry or tech sector.
- Deep understanding of the gaming ecosystem in EMEA.
- Proven experience driving business results through marketing in EMEA markets.
- Experience marketing to performance marketers, digital-native companies, and growth-focused businesses.
- Tech-savvy, with the ability to understand and communicate digital marketing concepts and solutions.
- Exceptional storytelling and communication skills; ability to simplify complex concepts.
- Creative flair and a track record of bringing fresh ideas to marketing programs.
- Ability to manage multiple initiatives and priorities in a fast-paced environment.
- Experience working with cross-functional, international teams.
- Passion for clients mission, technology, and the gaming industry.
- Native or near-native fluency in English, with outstanding written and verbal communication skills.
- BA/BS degree (advantageous but not mandatory).
- Experience in growth marketing or performance marketing is a plus.
- Fluency in additional EMEA languages.
Healthcare contribution and inclusion in company pension scheme. Work laptop and phone. 25 days annual leave (pro-rata) plus paid bank holidays. Expanding workforce with potential for career progression for top performers.
Marketing Manager employer: Mackin Talent
Join a dynamic and innovative team in the heart of London, where your expertise as a Marketing Manager will drive impactful marketing initiatives within the thriving gaming sector. Our company fosters a collaborative work culture that values creativity and strategic thinking, offering ample opportunities for professional growth and career progression. With competitive benefits including a generous annual leave policy, healthcare contributions, and a supportive environment for top performers, this role is perfect for those looking to make a meaningful impact in a fast-paced industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Network Like a Pro
Get out there and connect with people in the gaming industry! Attend events, join online forums, and engage on social media. The more you network, the better your chances of landing that Marketing Manager role.
✨Show Off Your Skills
Create a portfolio showcasing your best marketing campaigns and projects. Use case studies to highlight your impact in previous roles, especially those related to gaming or tech. This will help us see your potential at a glance!
✨Ace the Interview
Prepare for your interview by researching the company and its marketing strategies. Be ready to discuss how you can drive growth in the gaming vertical and share your innovative ideas. Confidence is key, so practice your storytelling skills!
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Show Your Passion for Gaming:When writing your application, let your love for gaming shine through! Share any relevant experiences or projects that highlight your enthusiasm and understanding of the gaming industry. We want to see how you connect with the audience you'll be marketing to.
Tailor Your Content:Make sure to customise your application to reflect the specific requirements of the Marketing Manager role. Use keywords from the job description and demonstrate how your skills align with what we’re looking for. This shows us you’ve done your homework and are genuinely interested in the position.
Highlight Your Storytelling Skills:Since storytelling is key in this role, include examples of how you've successfully communicated complex ideas in a simple way. Whether it’s through articles, campaigns, or presentations, we want to see your ability to engage and resonate with an audience.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it makes the whole process smoother for both of us!
How to prepare for a job interview at Mackin Talent
✨Know Your Gaming Stuff
Make sure you brush up on the latest trends and developments in the gaming industry. Being able to discuss recent games, platforms, and marketing strategies will show that you're not just a marketer but also a passionate gamer who understands the audience.
✨Showcase Your Storytelling Skills
Prepare examples of how you've used storytelling in your previous marketing campaigns. Think about how you can convey complex ideas simply and engagingly, especially when discussing your past successes in B2B marketing.
✨Be Ready to Discuss Multi-Channel Strategies
Since this role involves executing integrated marketing programmes, be prepared to talk about your experience with various channels. Highlight specific campaigns where you successfully engaged audiences across different platforms.
✨Demonstrate Your Project Management Skills
This position requires managing multiple initiatives simultaneously. Come equipped with examples of how you've effectively juggled projects in fast-paced environments, showcasing your ability to deliver results under pressure.
