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- Tasks: Lead innovative marketing initiatives for the gaming industry across EMEA.
- Company: Dynamic tech company focused on growth and creativity.
- Benefits: Competitive salary, healthcare contributions, 25 days leave, and career progression opportunities.
- Why this job: Join a passionate team and make a real impact in the gaming ecosystem.
- Qualifications: 8+ years in B2B marketing, ideally within gaming or tech sectors.
- Other info: Fast-paced environment with opportunities to innovate and grow.
The predicted salary is between 60000 - 80000 £ per year.
Our client is looking for a Marketing Manager hybrid role for 12 months. Our Client's Business Marketing team drives growth across EMEA by helping brands, partners, and industry stakeholders unlock the full potential of client's platforms. We inspire and educate the industry through innovative, impactful, and scalable marketing initiatives.
We are seeking an experienced B2B marketer to lead business marketing for the Gaming vertical across EMEA. You will develop and execute integrated marketing programs that engage gaming companies, publishers, advertisers, and key industry organizations. This role requires a strategic thinker with a passion for gaming, strong storytelling skills, and the ability to deliver measurable impact through multi-channel marketing.
You will be marketing to a highly sophisticated audience of performance marketers and digital-native companies focused on growth and scale. The ideal candidate understands the needs and mindset of these businesses, and can design and deliver marketing initiatives that resonate with them.
Responsibilities:- Partner with business teams to deliver best-in-class marketing activity for the EMEA gaming ecosystem, including events, campaigns, programs, training, and content.
- Develop and execute multi-country integrated marketing programs with a focus on gaming industry priorities.
- Lead content marketing initiatives (written narratives, articles, video/audio series, newsletters) tailored to gaming audiences and performance marketers.
- Design and run marketing initiatives and programs that appeal to digital-native, growth-focused companies and performance marketers.
- Collaborate with internal teams and external agencies to ensure high-quality delivery.
- Project manage and drive marketing initiatives from ideation to execution.
- Hypothesize, test, measure, optimize, and scale client's marketing initiatives for gaming.
- Innovate and challenge the status quo to elevate impact across the region.
- 8+ years of experience in B2B marketing, ideally within the gaming industry or tech sector.
- Deep understanding of the gaming ecosystem in EMEA.
- Proven experience driving business results through marketing in EMEA markets.
- Experience marketing to performance marketers, digital-native companies, and growth-focused businesses.
- Tech-savvy, with the ability to understand and communicate digital marketing concepts and solutions.
- Exceptional storytelling and communication skills; ability to simplify complex concepts.
- Creative flair and a track record of bringing fresh ideas to marketing programs.
- Ability to manage multiple initiatives and priorities in a fast-paced environment.
- Experience working with cross-functional, international teams.
- Passion for clients mission, technology, and the gaming industry.
- Native or near-native fluency in English, with outstanding written and verbal communication skills.
- BA/BS degree (advantageous but not mandatory).
- Experience in growth marketing or performance marketing is a plus.
- Fluency in additional EMEA languages.
Healthcare contribution and inclusion in company pension scheme. Work laptop and phone. 25 days annual leave (pro-rata) plus paid bank holidays. Expanding workforce with potential for career progression for top performers.
Marketing Manager in London employer: Mackin Talent
Contact Detail:
Mackin Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the gaming industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for gaming! When you get the chance to chat with potential employers, make sure to share your love for the industry. Talk about your favourite games, trends, or marketing campaigns that inspired you. It’ll help you stand out as a candidate who truly gets it.
✨Tip Number 3
Prepare for interviews by researching the company’s recent marketing initiatives. Be ready to discuss how you can contribute to their goals, especially in the gaming vertical. Tailoring your responses to their specific needs will show you’re the right fit for the role.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications and updates all in one place.
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager. Highlight your B2B marketing experience, especially in the gaming industry, and showcase any relevant campaigns you've led that had measurable impact.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell your story. Use it to express your passion for gaming and how your skills align with the needs of the role. Don’t forget to mention specific achievements that demonstrate your strategic thinking and creativity!
Showcase Your Storytelling Skills: Since storytelling is key in this role, make sure to include examples of how you've used storytelling in your marketing initiatives. Whether it's through content marketing or campaign narratives, let us see your flair for engaging an audience.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the role!
How to prepare for a job interview at Mackin Talent
✨Know Your Gaming Ecosystem
Make sure you brush up on the latest trends and key players in the gaming industry, especially within EMEA. Being able to discuss recent developments or successful marketing campaigns will show your passion and understanding of the market.
✨Showcase Your Storytelling Skills
Prepare examples of how you've used storytelling in your previous marketing roles. Whether it's a campaign that resonated with an audience or a content piece that drove engagement, be ready to share these experiences to highlight your creativity and communication prowess.
✨Demonstrate Your Strategic Thinking
Think about how you would approach developing integrated marketing programmes for the gaming vertical. Be prepared to discuss your thought process, from ideation to execution, and how you measure success. This will showcase your ability to think critically and strategically.
✨Be Ready to Discuss Multi-Channel Marketing
Since the role involves engaging a sophisticated audience, come prepared to talk about your experience with multi-channel marketing initiatives. Share specific examples of how you've successfully targeted performance marketers and digital-native companies, and what results you achieved.