Brand Strategist

At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere. We’re on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds.

Reality Labs is looking for a seasoned Brand Strategist to work across the RL wearables portfolio. This person will be responsible for developing distinctive, effective and integrated consumer marketing strategies that accelerate the growth of our EMEA business. This role will be integral in shaping our success in EMEA and have scope to creatively insert RL wearables into local culture.

The ideal candidate is an effective communicator and collaborator who is excited about working at the intersection of creativity and technology, marketing products that push the boundaries of computing and human interaction into new and uncharted territories. They will have a deep understanding of consumer segmentation, insights and country-level cultural trends, as well as experience developing and launching successful and innovative integrated marketing campaigns in EMEA, applying analytical rigor to inform breakthrough campaigns. They will be passionate about launching industry first technologies and features, then identifying insights and audiences to drive best in class creative work.

We encourage people with different backgrounds and experiences to help us build better products, make better decisions and better serve our clients.

Responsibilities

• Develops and leads brand strategy for EMEA initiatives.
• Develop a deep understanding of local priorities (business targets, segmentation, priority markets) and cultural customer insights (consumer/market trends, key reasons as well as barriers to purchase, key feature usage) to be a thought partner with both the EMEA and Global teams.
• Work XFN to create insightful briefs drawing on different sources of insights and knowledge to weave together creative narratives, including internal and external data sources, to inspire our creative partners in EMEA and Global.
• As the brief owner and key stakeholder of local campaigns drive creation and execution of breakthrough work that inserts our brands in local culture, which consistently deliver against business metrics.
• Working closely with EMEA insights team, implement and manage Analytics & Learning Agendas to demonstrate the impact and return of marketing investment for the business in the short- and long-term.
• Communicate effectively with stakeholders and teams, driving transparency, coordination and alignment.
• Cultivate strong working relationships with internal teams, including global and regional marketing teams, specifically Creative, Marketing Insights and Media as well as external agency partners, in the development of breakthrough and effective marketing.

Requirements

• 10+ years’ experience leading brand strategy and/or marketing for consumer-facing brand(s) in the EMEA.
• Experience developing marketing strategy and integrated consumer campaigns at well established brands.
• Demonstrated ability to collaborate with and lead cross-functional teams, either formally through reporting structure or informally through influence.
• Experience in identifying and leveraging insights and analytics.
• Experience developing bold, breakthrough integrated marketing campaigns, with specific social media strategies, that drove measurable results at a local or regional level.
• Written and oral fluency in English.
• Experience working cross functionally with a geographically-dispersed and multi-disciplinary group in the development of marketing strategy, plans and execution.

Preferred Qualifications

• Experience leading marketing for a consumer technology brand in the EMEA.
• Knowledge of the CE Retail Channel environment in the EMEA.
• Ability to thrive in an entrepreneurial, fast-moving and ever-changing environment.
• Proven communicator, able to clearly articulate marketing’s role and the importance of the UK in driving the business.
• Outstanding creative sense and effective and inspiring partner to creative agencies in developing stand-out marketing communications.

Healthcare contribution and inclusion in company pension scheme. Work laptop and phone. 25 days annual leave (pro-rata) plus paid bank holidays. Expanding workforce with potential for career progression for top performers.