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- Tasks: Lead consumer insights to shape brand strategies and drive growth.
- Company: Join a well-known FMCG company focused on innovation and consumer understanding.
- Benefits: Enjoy hybrid work, competitive salary, car allowance, and performance bonuses.
- Why this job: Be the voice of the consumer and influence brand decisions with your insights.
- Qualifications: Seeking strategic thinkers with storytelling skills and a curiosity-driven mindset.
- Other info: Diversity and inclusion are at our core; we welcome authentic applicants.
The predicted salary is between 60000 - 84000 ÂŁ per year.
A well known FMCG company is seeking a Senior Insights and Strategy Manager to join and drive consumer understanding and shape strategic growth. We’re looking for a strategic and curious thinker to join our ambitious Insight Team—an exciting opportunity to influence the future of our brands through big-picture thinking and data-driven storytelling. You’ll be the voice of the consumer, translating insight from a range of sources into actionable strategies. Your work will directly inform decisions across Marketing and Commercial teams, helping to unlock growth and innovation.
You’ll take the lead on developing and driving the consumer insight agenda across the brands, ensuring we stay ahead of trends and focused on what really matters to our customers.
What will my key accountabilities be?
- Shape Strategy Through Insight. Lead with Curiosity: An insight leader to play a pivotal role in driving brand growth through deep consumer understanding. This role offers the chance to influence strategic decisions and foster a culture of curiosity across the business.
- Insight Leadership That Drives Impact: Take full ownership of the consumer insight agenda across the brand portfolio ensuring insights are at the heart of brand, marketing, and commercial strategies. Lead the development and execution of annual plans, designed to align with business priorities and fuel long-term growth. Translate complex data from a range of sources—quant, qual, behavioural, and syndicated—into a clear and compelling view of the consumer journey. Bring insights to life through powerful storytelling, helping teams connect emotionally and strategically with consumer needs. Play an active role in shaping the wider Insight function—contributing to team culture, elevating standards, and championing best practice across the business.
- Partnering for Growth: Work closely with Brand teams as their trusted insight advisor—informing brand strategy, creative development, and campaign execution and offer challenge and guidance on brand health. Collaborate cross-functionally with Innovation, Category, and Shopper teams to ensure consumer thinking drives idea generation, execution, and post-launch optimisation.
A great candidate will:
- Be an inspiring storyteller—translating insight into compelling narratives that drive impact and spark action across teams.
- Act as a strategic partner to the brand team challenging constructively, shaping decisions, and influencing direction, all while building strong, collaborative relationships.
- Approach challenges with curiosity and a discovery mindset, always digging deeper to uncover the real human truths and turning them into clear, actionable insights.
- Work with agility and pace, anticipating needs and delivering insight that’s one step ahead.
- Embrace a growth mindset, constantly learning, building on your strengths, and always looking for ways to be even better.
Apply today with your most up-to-date CV to suzanne.farrin@mackenziejones.co.uk
People are at the heart of everything we do. We embrace diversity and are committed to creating an inclusive recruitment process that means people can be their best authentic self. We would love to reply to all applications, regrettably we are unable to do so due to the high volumes we receive, so if you do not hear back within 14 days unfortunately on this role it won’t be progressing. It is possible that the position could be in the process of closing, so chalk it up to bad timing. But, have no fear! There will be more opportunities. Follow us at Mackenzie Jones Recruitment so you don’t miss them.
Contact Detail:
Mackenzie Jones Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Insights & Strategy Manager
✨Tip Number 1
Familiarise yourself with the latest trends in FMCG and consumer insights. Being well-versed in current market dynamics will help you engage in meaningful conversations during interviews and demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those in insights and strategy roles. Attend industry events or webinars to connect with potential colleagues and learn about their experiences, which can provide valuable insights for your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive strategic decisions in previous roles. Highlighting your storytelling ability with data will resonate well with the hiring team and showcase your fit for the role.
✨Tip Number 4
Research the company’s brands and their recent campaigns. Understanding their positioning and consumer engagement strategies will allow you to tailor your discussions and show how you can contribute to their growth.
We think you need these skills to ace Senior Insights & Strategy Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience and skills that align with the Senior Insights & Strategy Manager role. Focus on your ability to translate consumer insights into actionable strategies and showcase any previous leadership roles in insight-driven projects.
Craft a Compelling Cover Letter: Write a cover letter that tells your story as an inspiring storyteller. Emphasise your curiosity and how you've used insights to drive brand growth in past roles. Make it clear why you're passionate about this opportunity and how you can contribute to the company's success.
Showcase Data-Driven Storytelling: In your application, provide examples of how you've transformed complex data into compelling narratives. Highlight specific instances where your insights have influenced strategic decisions or led to successful outcomes in previous positions.
Demonstrate Collaboration Skills: Illustrate your experience working cross-functionally with various teams. Mention how you've partnered with brand teams or other departments to drive consumer thinking and innovation, showcasing your ability to build strong relationships and influence direction.
How to prepare for a job interview at Mackenzie Jones
✨Showcase Your Storytelling Skills
As a Senior Insights & Strategy Manager, you'll need to be an inspiring storyteller. Prepare examples of how you've translated complex data into compelling narratives that have driven impact in previous roles.
✨Demonstrate Curiosity and Agility
This role requires a curious mindset. Be ready to discuss how you've approached challenges with curiosity, digging deeper to uncover insights. Highlight instances where you've worked with agility and pace to meet business needs.
✨Prepare for Cross-Functional Collaboration
You'll be partnering closely with various teams. Think of examples where you've successfully collaborated with brand, innovation, or shopper teams to drive consumer thinking and influence strategic decisions.
✨Align Your Experience with Business Priorities
Understand the company's key priorities and be prepared to discuss how your experience aligns with their goals. Show how you've previously shaped strategies through insights that fuel long-term growth.
