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- Tasks: Champion shopper insights to create impactful marketing strategies across retail channels.
- Company: Join a global FMCG leader with a focus on innovation and collaboration.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact by connecting brands with shoppers in exciting ways.
- Qualifications: Strong marketing knowledge and excellent communication skills are essential.
- Other info: Diverse and inclusive workplace with a commitment to personal development.
The predicted salary is between 36000 - 60000 £ per year.
Location: Near Peterborough – Hybrid working (2 days per week in the office)
As Shopper Marketing Manager, you will champion the shopper perspective across the organisation. Using category insights and shopper behaviour data, you’ll create compelling activation strategies across a wide range of retail touchpoints from in-store experiences to digital commerce platforms. Your work will enhance visibility, drive conversion, and build loyalty by connecting brand strategy with impactful in-market execution. Through close collaboration with category, marketing, sales, and external retailer and agency partners, you’ll deliver bold, commercially driven shopper campaigns that influence behaviour and achieve key business KPIs.
Key Responsibilities:
- Collaborate with Marketing to ensure Shopper Marketing activity supports brand objectives.
- Translate shopper insights and data into effective strategies, creative ideas, and execution plans.
- Lead end-to-end shopper activations, from planning and Stage & Gate through to delivery and evaluation.
- Develop and deliver tailored Shopper and Joint Customer Marketing plans for key retailers to drive category growth and KPIs.
- Act as the internal voice of the shopper, ensuring all activations meet agreed objectives.
- Support Sales and Category teams with bespoke customer activation plans, including seasonal in-store activity.
- Build strong retailer and agency relationships to stay ahead of shopper trends and retail innovation.
- Use Nielsen and EPOS data to measure ROI and optimise promotional performance.
- Contribute to future-facing category and fixture development alongside Customer Engagement and Category teams.
What experience you will bring:
- Strong understanding of the marketing mix and UK grocery retail landscape is essential.
- Excellent communication and influencing skills, with the ability to build relationships quickly.
- Proactive self‑starter with a strong desire to learn and develop.
- Collaborative, adaptable team player.
People are at the heart of everything we do. We embrace diversity and are committed to creating an inclusive recruitment process that allows everyone to be their authentic self. While we would love to reply to all applicants, due to high application volumes, if you do not hear back within 14 days, unfortunately, the role won’t be progressing. The position may be in the process of closing, so it could be a matter of timing. But no worries! There will be more opportunities. Follow us at Mackenzie Jones Recruitment to stay updated on new openings.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing
Industries: Food and Beverage Manufacturing
Shopper Marketing Manager in Peterborough employer: Mackenzie Jones
Contact Detail:
Mackenzie Jones Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopper Marketing Manager in Peterborough
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more people you know, the better your chances of landing that Shopper Marketing Manager role.
✨Tip Number 2
Showcase your skills! Create a portfolio or a presentation that highlights your past shopper marketing campaigns and successes. This will give you an edge during interviews and show that you can deliver results.
✨Tip Number 3
Prepare for the interview by researching the company and its recent campaigns. Be ready to discuss how your insights and strategies can align with their goals. We want to see your passion for the brand!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Shopper Marketing Manager in Peterborough
Some tips for your application 🫡
Show Your Shopper Savvy: Make sure to highlight your understanding of shopper behaviour and how it influences marketing strategies. We want to see how you can connect the dots between insights and impactful campaigns!
Tailor Your Application: Don’t just send a generic CV! Tailor your application to reflect the specific skills and experiences that match the Shopper Marketing Manager role. We love seeing candidates who take the time to align their background with our needs.
Be Bold and Creative: This role is all about creating compelling activation strategies, so don’t be afraid to showcase your creative side in your application. Share examples of past campaigns or ideas that demonstrate your innovative thinking!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at Mackenzie Jones
✨Know Your Shopper Insights
Before the interview, dive deep into shopper behaviour data and category insights relevant to the FMCG sector. Be prepared to discuss how you can translate these insights into effective marketing strategies that align with brand objectives.
✨Showcase Your Collaboration Skills
Highlight your experience working with cross-functional teams, especially in marketing, sales, and external partners. Share specific examples of how you've successfully collaborated to deliver impactful shopper campaigns.
✨Be Ready to Discuss ROI Measurement
Familiarise yourself with tools like Nielsen and EPOS data. Be ready to explain how you’ve used these metrics in past roles to measure the success of promotional activities and optimise performance.
✨Demonstrate Your Adaptability
As a proactive self-starter, share instances where you've adapted to changing market trends or shopper behaviours. This will show your potential employer that you can thrive in a dynamic environment and contribute to future-facing category development.
