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- Tasks: Lead creative campaigns and manage a team of 5 in a dynamic retail environment.
- Company: Join a leading international retail brand known for innovation and creativity.
- Benefits: Enjoy a hybrid work model, competitive salary, and a supportive team culture.
- Why this job: Be at the forefront of brand strategy and make a real impact in a fast-paced setting.
- Qualifications: Proven experience in leading brand content teams and creating omnichannel campaigns.
- Other info: Opportunity to work with diverse teams and develop your leadership skills.
The predicted salary is between 60000 - 84000 £ per year.
Are you creative, collaborative and commercial? Do you love complexity and have experience in a fast paced international retail marketing role? Have you led creative execution and been hands on?
You will be responsible for creating relevant and engaging customer campaigns (online and offline), engagement initiatives and business as usual communications with a Team of 5 across social media and content. Working with the wider marketing team and the product category teams across the business, the Head of Brand and Content will be the guardian of brand messaging, design, content generation (across all channels) and will maintain the tone of voice across the business. As such, the individual will be able to provide guidance on best practice across a range of mediums, have a strong creative skill set and a firm grasp of brand strategy.
The role:
- Defining the social media strategy and paid advertising/affiliate and influencer strategy.
- Build brand awareness.
- Defining our approach and PR strategy for both Trade and Retail end consumer.
- Leading on selection, contract negotiation and strategic management of PR Agency.
- Leadership, hiring, developing and retaining talent within a positive environment, ensuring that the team has the right attributes and configuration to enable success.
Key requirements:
- A proven track record of creating impactful consumer facing campaigns across multiple channels.
- Experience of leading a Brand content team either within an agency or in-house.
- Experience of developing powerful direct response communications.
- Experience of creating omnichannel campaigns across digital and offline media.
- Proven track record of delivering complex projects, internationally on time and budget.
- Highly collaborative: You should be comfortable working with people across the business in a highly collaborative manner – adapting your style where relevant to gain buy-in to ideas.
- Multichannel marketing background.
- International marketing experience.
- Good understanding of working in a fast paced Retailer.
Head of Creative employer: Mackenzie Jones
Contact Detail:
Mackenzie Jones Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Creative
✨Tip Number 1
Network with professionals in the retail marketing industry, especially those who have experience in creative roles. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Showcase your leadership skills by discussing any relevant experiences where you've successfully managed a team or project. Be prepared to share specific examples of how you developed talent and fostered a positive work environment.
✨Tip Number 3
Familiarise yourself with the company's brand messaging and recent campaigns. This will help you demonstrate your understanding of their strategy and how you can contribute to enhancing their brand presence.
✨Tip Number 4
Prepare to discuss your experience with omnichannel marketing strategies. Highlight any successful campaigns you've led that integrated both digital and offline media, as this is crucial for the role.
We think you need these skills to ace Head of Creative
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in leading creative teams and executing impactful campaigns. Use specific examples that demonstrate your ability to work in a fast-paced retail environment.
Craft a Compelling Cover Letter: In your cover letter, emphasise your collaborative approach and how you've successfully managed brand messaging across multiple channels. Mention your experience with social media strategies and PR management.
Showcase Your Creative Skills: Include a portfolio or links to previous campaigns you've worked on. This will help illustrate your creative skill set and your understanding of brand strategy, which are crucial for this role.
Highlight Leadership Experience: Discuss your experience in hiring, developing, and retaining talent within your team. Provide examples of how you've fostered a positive working environment and led projects to success.
How to prepare for a job interview at Mackenzie Jones
✨Showcase Your Creative Portfolio
Bring along a selection of your best work that demonstrates your creative skills and successful campaigns. Be prepared to discuss the thought process behind each piece and how it contributed to brand awareness or engagement.
✨Understand the Brand's Voice
Research the company's existing brand messaging and tone of voice. During the interview, articulate how you would maintain and enhance this voice across various channels, showing your understanding of their brand identity.
✨Demonstrate Leadership Experience
Be ready to share specific examples of how you've led teams in the past. Highlight your approach to hiring, developing talent, and fostering a positive team environment, as these are crucial for the Head of Creative role.
✨Prepare for Collaborative Scenarios
Think of examples where you've successfully collaborated with other departments or teams. Discuss how you adapted your communication style to gain buy-in for ideas, showcasing your ability to work in a highly collaborative manner.
