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- Tasks: Create and run engaging email campaigns while analyzing performance to boost customer retention.
- Company: Join a dynamic team in a modern office focused on customer engagement and loyalty.
- Benefits: Enjoy hybrid work, flexi hours, 25 days holiday, gym perks, and more!
- Why this job: Be part of a creative environment where your insights directly impact customer relationships.
- Qualifications: 2-3 years in CRM, strong analytical skills, and proficiency in CRM software required.
- Other info: Work in brand new offices with a supportive team and plenty of growth opportunities.
The predicted salary is between 28000 - 42000 £ per year.
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Develop and execute engagement campaigns tailored to different customer segments, primarily through email but also including print and other channels.
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Understand customer database size and segments, and create strategies to improve performance.
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Develop email automation journeys.
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Analyse the reporting of email campaigns, comparing performance against targets and using insights to support the development of future campaigns.
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Create and implement strategies to improve customer retention rates, identifying key touch points and customer journey stages that require intervention.
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Own the relationship with the CRM provider, working on a customer success plan to achieve channel best practices.
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Maintain deliverability.
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Design, launch, and manage customer loyalty programs to reward repeat customers and foster long-term engagement.
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Maintain and optimise the CRM system, ensuring data accuracy and integrity.
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Use CRM tools to analyse customer data, segment audiences, and generate insights for targeted marketing efforts.
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Generate regular reports on key CRM metrics (e.g., best customer analysis, retention rates, and subscribers) to present findings to senior management.
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Minimum of 2-3 years’ experience in a CRM role
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Proficiency in CRM software, data analysis tools, and marketing automation platforms.
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Strong analytical skills to analyse data, generate insights, and develop actionable recommendations.
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Excellent verbal and written communication skills with a customer-centric mind-set.
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Strong problem-solving skills and the ability to think strategically and creatively.
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Highly organised with the ability to manage multiple projects and deadlines simultaneously.
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£35,000 – £40,000 plus discretionary bonus
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Flexi time outside of core hours
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Hybrid working – office based in Blackpole, Worcestershire 3 days per week
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25 days holiday, with the option to buy and sell up to 3 days (for a fulltime employee)
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Contributory pension scheme
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£20 per month towards gym membership
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Access to 24-hour online doctor
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Complementary therapies
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Cycle to work scheme
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Employee assistance programme
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Brand spanking new offices!
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Lots more!
CRM Executive employer: Macildowie Recruitment and Retention
Contact Detail:
Macildowie Recruitment and Retention Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Familiarize yourself with the latest CRM tools and marketing automation platforms. Since proficiency in these tools is crucial for the role, showcasing your knowledge and experience during the interview can set you apart from other candidates.
✨Tip Number 2
Prepare to discuss specific engagement campaigns you've developed in the past. Highlight how you tailored these campaigns to different customer segments and the results you achieved, as this will demonstrate your hands-on experience and strategic thinking.
✨Tip Number 3
Brush up on your analytical skills! Be ready to talk about how you've used data analysis to improve campaign performance and customer retention rates. Providing concrete examples will show that you can turn insights into actionable strategies.
✨Tip Number 4
Understand the importance of maintaining data accuracy and integrity within a CRM system. Be prepared to discuss your approach to ensuring data quality and how it impacts overall marketing efforts, as this is a key responsibility of the role.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Understand the Role: Make sure you fully understand the responsibilities of a CRM Executive. Highlight your experience with engagement campaigns, customer segmentation, and CRM tools in your application.
Tailor Your CV: Customize your CV to reflect your relevant experience in CRM roles. Emphasize your analytical skills, proficiency in CRM software, and any successful campaigns you've managed.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer engagement and retention strategies. Mention specific examples of how you've improved performance in previous roles.
Highlight Key Metrics: In your application, include key metrics from your past work, such as retention rates or campaign performance improvements. This will demonstrate your ability to analyze data and generate actionable insights.
How to prepare for a job interview at Macildowie Recruitment and Retention
✨Know Your CRM Tools
Make sure you are well-versed in the CRM software and data analysis tools mentioned in the job description. Be prepared to discuss your experience with these platforms and how you've used them to drive customer engagement and retention.
✨Showcase Your Analytical Skills
Prepare examples of how you've analyzed campaign performance in the past. Discuss specific metrics you've tracked, insights you've gained, and how those insights informed future strategies. This will demonstrate your strong analytical skills.
✨Demonstrate Customer-Centric Thinking
Highlight your ability to think from the customer's perspective. Share experiences where you've successfully implemented strategies that improved customer satisfaction or retention rates, showcasing your customer-centric mindset.
✨Be Ready to Discuss Campaign Strategies
Think about different engagement campaigns you've developed or executed. Be ready to discuss your approach to segmenting audiences, designing email automation journeys, and optimizing customer touchpoints for better results.