At a Glance
- Tasks: Create impactful marketing campaigns that drive sales and engage customers.
- Company: Established business with ambitious growth plans and a diverse product range.
- Benefits: Competitive salary, potential for hybrid work, and opportunities for professional development.
- Other info: Dynamic role with the chance to shape marketing strategies and collaborate closely with sales.
- Why this job: Take ownership of product marketing and make a real impact on commercial growth.
- Qualifications: Experience in product marketing or B2B marketing roles, with strong communication skills.
The predicted salary is between 40500 - 49500 £ per year.
Are you a commercially minded marketer who enjoys turning products into campaigns that actually drive interest, enquiries and sales? We’re recruiting a hands-on Product Marketing Manager for an established, growing business with a broad product range and ambitious plans. This is a brilliant opportunity for someone who enjoys being close to the product, working with sales teams and taking real ownership of how products are positioned, launched and promoted.
You’ll sit at the centre of sales, product and marketing activity — making sure the right products are reaching the right customers, with clear messaging and the tools to convert interest into revenue. This is not a role where you’ll be confined to one channel. One day you could be planning a product launch, the next creating a trade campaign, briefing new collateral or working with the sales team on how to win more business.
What you’ll be doing:
- Building and delivering product marketing plans around launches, priority categories and commercial goals.
- Turning product features and technical detail into compelling, customer-friendly reasons to buy.
- Owning product positioning, messaging and value propositions across key audiences.
- Planning traditional, sales-led marketing campaigns across email, direct mail, print, trade press, events and partnerships.
- Creating brilliant sales collateral, including brochures, product sheets, presentations, case studies and tender content.
- Supporting product launches, ensuring the messaging, materials and go-to-market activity are all ready to go.
- Managing the PIM system, keeping product content, imagery and information accurate, current and consistent.
- Working closely with sales to understand customer objections, market opportunities and competitor activity.
- Managing external agencies, designers, suppliers and printers to deliver high-quality campaigns and materials.
- Tracking campaign performance, lead volumes and return on investment to shape future activity.
- Owning the marketing calendar across product campaigns, launches, seasonal activity and events.
What we’re looking for:
You’ll likely be working in a Product Marketing Manager, Marketing Manager, Product Manager or commercially focused B2B marketing role already. You’ll be someone who is confident working with tangible or technical products and can take complex information, make it simple and give customers a real reason to care. You’ll enjoy working closely with sales, have strong commercial instinct and be happy getting stuck into the detail — as well as bringing fresh ideas to the table. Experience within a product-led, manufacturing, trade, industrial, construction or similar environment would be useful, but we’re more interested in the way you think and the impact you can make.
Why apply?
This is a visible role with genuine ownership. You’ll have the chance to bring more structure and energy to product marketing, shape how products are brought to market and create campaigns that directly support commercial growth. If you’re looking for a role where marketing has a real seat at the table, rather than just being asked to “make it look nice”, I’d love to chat.
Product Marketing Manager employer: Macildowie Recruitment and Retention Careers
As an Interim Head of Estates with a leading not-for-profit organisation in the Midlands, you will be part of a dynamic team that values collaboration and innovation. The company offers a supportive work culture with hybrid working options, allowing for a healthy work-life balance, while also providing opportunities for professional growth and development in a meaningful sector. With a focus on improving estates delivery and compliance, this role presents a unique chance to make a significant impact within a complex multi-site environment.
Contact Details:
Macildowie Recruitment and Retention Careers Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Macildowie Recruitment and Retention Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Macildowie Recruitment and Retention Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Macildowie Recruitment and Retention Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Macildowie Recruitment and Retention Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Macildowie Recruitment and Retention Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Macildowie Recruitment and Retention Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Macildowie Recruitment and Retention Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Macildowie Recruitment and Retention Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Macildowie Recruitment and Retention Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Macildowie Recruitment and Retention Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
