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- Tasks: Manage and optimise paid media campaigns across various digital platforms.
- Company: Join a leading global consumer electronics brand with a strong market presence.
- Benefits: Enjoy a competitive salary, flexible working options, and exciting corporate perks.
- Why this job: Be part of a dynamic team driving impactful marketing strategies in a fast-paced environment.
- Qualifications: Experience with Google Ads, Meta, YouTube, and performance analysis is essential.
- Other info: This is a permanent role based in Berkshire, perfect for creative minds.
The predicted salary is between 36000 - 60000 £ per year.
Do you have hands-on experience managing paid media campaigns across digital platforms like Google, Meta, YouTube, and more? Can you analyse campaign performance and present insights that drive optimisation and results? Have you successfully collaborated with agencies and internal teams to execute high-performing marketing strategies?
MacGregor Black are partnering with a Global Market Leading Consumer electronics brand on the search for a Paid Media Specialist. This is a permanent role based in Berkshire.
As a Paid Media Specialist, you will play a key role in managing paid media campaigns and supporting wider digital marketing initiatives. You'll work both hands-on within media. You will also contribute to website optimisation and content management to ensure an excellent user experience and seamless support for product visibility and retail promotions.
- Define, build and implement paid media strategies aligned to overall marketing and commercial objectives.
- Execute and optimise campaigns across platforms including Google Ads, Meta (Facebook & Instagram), YouTube, Spotify, Pinterest, Twitch, and CTV.
- Manage budgets, campaign setup, performance tracking, and hands-on optimisation across digital media channels.
- Create product asset packs for retailers to support product launches and promotions.
- Ensure brand consistency across digital and retail channels.
- Maintain and update local websites, ensuring content and product catalogues are current and optimised.
- Analyse campaign performance data, report on key metrics, and deliver actionable insights for improvement.
- Manage PO creation, track spend, and ensure financial compliance across campaigns.
- Support wider digital initiatives as needed in line with company goals.
Proven experience in managing paid media campaigns across platforms such as Google Ads, Meta, YouTube, Spotify, Pinterest, and Twitch. Strong understanding of campaign planning, optimisation, and performance analysis. Experience managing retail and e-commerce product content. Familiarity with website CMS management and content refreshes. Proficiency in Google Analytics / GA4 and performance tracking tools. Previous experience in consumer goods, e-commerce, or performance marketing roles is advantageous.
Competitive salary + benefits.
Video & Media Specialist employer: MacGregor Black
Contact Detail:
MacGregor Black Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Video & Media Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in paid media across platforms like Google Ads and Meta. Understanding current best practices will not only help you during interviews but also demonstrate your commitment to staying updated in this fast-paced industry.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who have experience in managing campaigns for consumer electronics. Engaging with industry peers can provide valuable insights and potentially lead to referrals for the role.
✨Tip Number 3
Prepare to discuss specific examples of past campaigns you've managed, focusing on your role in optimisation and performance analysis. Being able to articulate your contributions and the results achieved will set you apart from other candidates.
✨Tip Number 4
Showcase your analytical skills by brushing up on Google Analytics and performance tracking tools. Being proficient in these areas will not only help you in the application process but also in executing the responsibilities of the role effectively.
We think you need these skills to ace Video & Media Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your hands-on experience with paid media campaigns. Include specific platforms you've worked on, such as Google Ads and Meta, and quantify your achievements where possible.
Craft a Compelling Cover Letter: In your cover letter, emphasise your ability to analyse campaign performance and present insights. Mention any successful collaborations with agencies or internal teams that led to high-performing marketing strategies.
Showcase Relevant Skills: Clearly outline your skills in campaign planning, optimisation, and performance analysis. If you have experience with website CMS management or Google Analytics, make sure to highlight these as well.
Proofread Your Application: Before submitting, carefully proofread your application for any errors. A polished application reflects your attention to detail, which is crucial for a role focused on managing and optimising paid media campaigns.
How to prepare for a job interview at MacGregor Black
✨Showcase Your Campaign Experience
Be ready to discuss specific paid media campaigns you've managed. Highlight the platforms you used, the strategies you implemented, and the results you achieved. This will demonstrate your hands-on experience and understanding of campaign optimisation.
✨Prepare Data-Driven Insights
Since analysing campaign performance is crucial for this role, come prepared with examples of how you've used data to drive decisions. Discuss key metrics you tracked and how your insights led to improved campaign performance.
✨Demonstrate Collaboration Skills
This position requires working with agencies and internal teams. Share examples of successful collaborations, focusing on how you contributed to high-performing marketing strategies and maintained brand consistency across channels.
✨Familiarise Yourself with Tools
Make sure you're comfortable discussing tools like Google Analytics, GA4, and any performance tracking tools you've used. Being able to speak confidently about these will show your technical proficiency and readiness for the role.
