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- Tasks: Lead SEO strategies to boost visibility and revenue for a renowned sports fashion brand.
- Company: Join a dynamic and growing fashion brand focused on organic growth in the sports industry.
- Benefits: Enjoy a competitive salary, autonomy in your role, and clear progression opportunities.
- Why this job: Be part of a collaborative team that values innovation and drives impactful digital marketing.
- Qualifications: Proven SEO experience, strong technical skills, and a passion for digital marketing are essential.
- Other info: This is a permanent onsite position based in Liverpool.
The predicted salary is between 36000 - 60000 £ per year.
Are you passionate about driving organic growth within sports?
Do you have the technical expertise to take SEO performance to the next level?
Can you turn search data into strategies that boost visibility, traffic, and revenue?
MacGregor Black is collaborating with a Renowned Fashion Brand to appoint a Senior SEO Specialist. This is a permanent position based onsite in Liverpool.
As Senior SEO Specialist / Executive, you will play a key role in shaping and executing the SEO strategy to enhance the brand\’s online visibility, organic growth, and revenue performance. Working closely with the digital and ecommerce teams, you will ensure the brand\’s presence is optimised across all digital platforms and positioned competitively within the sports industry.
Key Responsibilities:
- Develop, implement, and manage SEO strategies across all digital channels.
- Conduct keyword research, site audits, and competitor analysis to identify growth opportunities.
- Optimise on-page elements, product and category pages, and metadata to improve search rankings.
- Oversee technical SEO, collaborating with developers to enhance site performance and resolve issues around crawlability, indexing, and site structure.
- Lead and support content optimisation, ensuring alignment with brand and trading campaigns.
- Track, analyse, and report on SEO performance using tools such as Google Analytics, Search Console, SEMrush, Ahrefs, or Screaming Frog.
- Stay ahead of industry trends and algorithm updates, ensuring best practice is embedded into the SEO roadmap.
What We\’re Looking For:
- Proven experience in SEO, ideally within ecommerce, fashion, or retail.
- Strong technical SEO knowledge and practical hands-on optimisation skills.
- Demonstrable success in improving rankings, driving organic traffic, and increasing online revenue.
- Experience managing SEO tools and reporting dashboards.
- Analytical mindset with the ability to interpret data and provide actionable insights.
- Excellent communication skills, with confidence in influencing cross-functional stakeholders.
- Passion for digital marketing and a proactive approach to innovation.
Why Join?
- Competitive salary package.
- Opportunity to join a dynamic and growing fashion brand.
- Autonomy to lead SEO strategy within a collaborative digital team.
- Clear progression and development opportunities.
Please contact Gabby Zachrisson at for more information.
Senior SEO Specialist employer: MacGregor Black
Contact Detail:
MacGregor Black Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior SEO Specialist
✨Tip Number 1
Familiarise yourself with the latest SEO tools and techniques, especially those mentioned in the job description like Google Analytics and SEMrush. Being well-versed in these tools will not only boost your confidence but also demonstrate your technical expertise during discussions.
✨Tip Number 2
Stay updated on the latest trends in the sports and fashion industries. This knowledge will help you tailor your strategies to align with the brand's goals and show your genuine passion for the sector during interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully improved SEO performance in previous roles. Highlighting measurable results will showcase your ability to drive organic growth and make a strong impression on the hiring team.
✨Tip Number 4
Network with professionals in the SEO and digital marketing fields, particularly those who have experience in ecommerce or fashion. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could enhance your application.
We think you need these skills to ace Senior SEO Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in SEO, particularly within ecommerce or fashion. Use specific metrics to demonstrate your success in improving rankings and driving organic traffic.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and the sports industry. Mention how your technical SEO skills can contribute to the brand's growth and align with their goals.
Showcase Your Analytical Skills: Provide examples of how you've used tools like Google Analytics or SEMrush to track and report on SEO performance. Highlight any actionable insights you've derived from data analysis that led to successful strategies.
Research the Brand: Familiarise yourself with the fashion brand's online presence and current SEO strategies. Mention any specific areas where you believe you can add value or improvements in your application.
How to prepare for a job interview at MacGregor Black
✨Showcase Your Technical SEO Skills
Be prepared to discuss your technical SEO knowledge in detail. Highlight specific tools you've used, such as Google Analytics or SEMrush, and share examples of how you've improved site performance through technical optimisations.
✨Demonstrate Your Analytical Mindset
During the interview, be ready to explain how you interpret data and turn insights into actionable strategies. Use real-life examples to illustrate how your analytical skills have led to successful SEO campaigns.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific SEO challenges, such as a drop in rankings or a new algorithm update. Think through your problem-solving process and be ready to articulate your approach clearly.
✨Align with the Brand's Vision
Research the sports brand thoroughly before the interview. Understand their target audience and current market position, and be prepared to discuss how your SEO strategies can enhance their online visibility and revenue.