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For Companies At a Glance
- Tasks: Lead brand marketing activities, manage product launches, and optimize digital marketing strategies.
- Company: Join a global leader in housewares, known for innovation and quality.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Be at the forefront of brand storytelling and digital marketing in a vibrant industry.
- Qualifications: Proven experience in brand marketing, strong project management, and excellent communication skills required.
- Other info: Collaborate with diverse teams and make a real impact on product success.
The predicted salary is between 36000 - 60000 £ per year.
Senior Marketing Executive
Do you have a proven track record in managing, developing and brand marketing activities?
Have you successfully launched various product ranges?
Are you at the cutting edge of digital marketing from both an onsite content and offsite social perspective?
Macgregor Black are partnering with a global market leading housewares brand, on the search for a Senior Marketing Executive .
As Senior Marketing Executive You will be Reporting to the Marketing Director with the main duties and responsibilities being to manage customer specific marketing activities, branded communications, product launches as well as digital marketing activities.
Key Responsibilities
- Develop and implement brand communication strategies that align with the company’s goals and vision.
- Craft compelling brand stories and key messages to communicate across digital, social, print, and PR channels.
- Brand guardianship – Utilisation of the brand guidelines, language and presentation style to manage consistent, on-brand execution throughout all touchpoints
- Collaborate with product marketing teams to ensure brand consistency in product messaging.
- Analyse and report on campaign performance, making data-driven decisions to optimise strategies.
- Brand chronicling – To compile and maintain structured libraries of all assets, content and activities.
- Product Launch Activity – Developing assets, content and copy for new product launches and product ranges. Dovetail with the Product Development Team and the wider Marketing Team to understand messaging and requirements.
- Launch implementation – Manage the launch to market process to ensure seamless and timely delivery.
- Sales Channels requirements – Dovetail with the Sales Teams to ensure consideration and coverage of individual Retailer requirements.
- Product Portfolios – To compile and maintain structured files of all product information, assets and activity.
- Performance tracking of all activities to inform future activity and improvements.
- Onsite content – Mange all content and wider presentation across the website. Ensure timely updates of commercial interfaces and regular updates of rich content.
- Offsite activity – Develop content and assets for consumer communications. Channels to include: biddable, display and social media
- Performance tracking of all activities to inform future direction and improvements.
What are we looking for?
- We are looking for someone with proven brand marketing experience, working with key products and brands within the consumer goods space.
- Strong project management skills with a proven track record of leading successful product launches.
- Excellent communication skills and ability to craft compelling product narratives.
- Proficiency with CRM, analytics, and marketing automation tools.
Please contact Lewis Millican for further information.
Senior Marketing Executive employer: MacGregor Black
Contact Detail:
MacGregor Black Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Make sure to showcase your experience in managing and launching product ranges. Highlight specific examples where you successfully executed marketing strategies that led to measurable results.
✨Tip Number 2
Familiarize yourself with the latest trends in digital marketing, especially in content creation and social media engagement. Being able to discuss current strategies and tools will demonstrate your expertise in this area.
✨Tip Number 3
Prepare to discuss how you have used data to inform your marketing decisions. Be ready to share examples of how you've analyzed campaign performance and made adjustments based on those insights.
✨Tip Number 4
Network with professionals in the consumer goods space and engage with relevant online communities. This can provide valuable insights and connections that may help you stand out during the application process.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in brand marketing, product launches, and digital marketing. Use specific examples that demonstrate your success in these areas.
Craft a Compelling Cover Letter: In your cover letter, address how your skills align with the key responsibilities listed in the job description. Share your passion for brand storytelling and provide examples of successful campaigns you've managed.
Showcase Your Project Management Skills: Emphasize your project management experience by detailing specific projects you've led. Include metrics or outcomes that showcase your ability to deliver successful product launches.
Highlight Digital Marketing Expertise: Discuss your proficiency with CRM, analytics, and marketing automation tools. Provide examples of how you've used data to inform marketing strategies and improve campaign performance.
How to prepare for a job interview at MacGregor Black
✨Showcase Your Brand Marketing Experience
Be prepared to discuss your previous roles in brand marketing, especially any successful product launches you've managed. Highlight specific examples that demonstrate your ability to develop and implement effective brand communication strategies.
✨Demonstrate Digital Marketing Expertise
Since the role emphasizes digital marketing, make sure to share your experience with both onsite content and offsite social media strategies. Discuss any tools or platforms you’ve used to analyze campaign performance and how you’ve optimized strategies based on data.
✨Communicate Clearly and Compellingly
Your communication skills are crucial for this position. Practice articulating your thoughts clearly and confidently. Prepare to craft a brief brand story during the interview to showcase your narrative skills.
✨Prepare for Collaboration Questions
The role involves working closely with various teams, so be ready to discuss your experience collaborating with product marketing and sales teams. Share examples of how you ensured brand consistency and met retailer requirements in past projects.
