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- Tasks: Lead the London expansion of a premium spirits brand and build strong relationships in the trade.
- Company: Fast-growing British spirits business with an entrepreneurial spirit.
- Benefits: Performance bonuses, profit share, and clear career progression opportunities.
- Why this job: Own your territory, make an impact, and thrive in a dynamic bar environment.
- Qualifications: Experience in selling spirits and established relationships in the hospitality sector.
- Other info: Enjoy high autonomy and influence within a supportive and ambitious culture.
The predicted salary is between 36000 - 60000 £ per year.
Are you already trusted by bartenders and operators across London? Enjoy being out in the trade, opening doors and building brands from the ground up? Looking for a role where you genuinely own your patch and can make your mark? MacGregor Black is working with a fast-growing, premium British spirits business to appoint an On-Trade Sales Manager to lead their London expansion. This is a remote, permanent position focused on building long-term distribution and reputation across the capital’s most influential venues. This role suits someone who thrives in autonomy, prefers the bar to the desk, and wants to play a visible part in scaling ambitious challenger brands.
Key Responsibilities
- Develop and execute a London territory plan focused on high-quality on-trade accounts
- Secure new listings and grow distribution across cocktail bars, premium pubs, hotels, and hospitality groups
- Build lasting partnerships with bartenders, managers, and owners through regular in-market presence
- Drive menu features, staff advocacy, and repeat purchasing
- Represent the brands at tastings, activations, and industry events
- Protect brand positioning and quality of execution in every outlet
- Collaborate with wholesale partners to unlock the right customers and volume opportunities
- Track performance within your patch and feed insight back into the wider commercial team
What We're Looking For
- Proven experience selling spirits into the London on-trade
- Established relationships within the bar and hospitality community
- Comfortable competing in premium categories and winning distribution
- Background working with quality-led or craft spirits portfolios
- Commercial, self-motivated, and relationship-driven
- Happy operating autonomously with clear accountability for results
Salary and Benefits
- Performance-related bonus structure
- Opportunity to participate in profit share as the business scales
- Clear progression opportunities within a growing, entrepreneurial organisation
- High level of autonomy and influence on the London on-trade strategy
- Supportive, ambitious culture with strong backing from the wider business
Apply now or contact Kieron Hall at MacGregor Black to discuss this opportunity in confidence.
Sales Manager employer: MacGregor Black
Contact Detail:
MacGregor Black Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager
✨Tip Number 1
Get out there and network! Attend industry events, tastings, and local bar meet-ups. The more people you know in the on-trade scene, the better your chances of landing that Sales Manager role.
✨Tip Number 2
Show off your passion for spirits! When you’re chatting with potential employers or connections, let your enthusiasm shine through. Share your favourite brands and why you love them – it’ll make you memorable!
✨Tip Number 3
Be proactive in reaching out to bars and venues. Don’t wait for job postings; introduce yourself and express your interest in working with them. This can lead to opportunities that aren’t even advertised yet!
✨Tip Number 4
Apply through our website! We’ve got loads of resources to help you stand out. Plus, it shows you’re serious about joining the team and makes it easier for us to connect with you.
We think you need these skills to ace Sales Manager
Some tips for your application 🫡
Show Your Passion for the Trade: When writing your application, let your enthusiasm for the bar and hospitality scene shine through. We want to see that you genuinely love what you do and have a strong connection with bartenders and operators in London.
Highlight Your Relationships: Make sure to mention any established relationships you have within the bar and hospitality community. We’re looking for someone who can hit the ground running, so showcasing your network will definitely give you an edge.
Be Specific About Your Experience: Don’t just list your previous roles; tell us about your achievements in selling spirits into the on-trade. We want to know how you’ve secured listings and built partnerships, so be as detailed as possible!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates regarding your application status.
How to prepare for a job interview at MacGregor Black
✨Know Your Territory
Before the interview, research the London on-trade scene thoroughly. Familiarise yourself with key venues, bartenders, and current trends in the spirits market. This will not only show your passion but also demonstrate that you’re ready to hit the ground running.
✨Showcase Your Relationships
Be prepared to discuss your existing relationships within the bar and hospitality community. Share specific examples of how these connections have helped you secure listings or grow distribution in the past. This will highlight your ability to build lasting partnerships.
✨Demonstrate Autonomy
Since this role requires a high level of autonomy, come equipped with examples of how you've successfully managed your own territory or projects. Talk about your decision-making process and how you hold yourself accountable for results.
✨Engage with Brand Passion
Express your enthusiasm for the brands you’ll be representing. Discuss what excites you about premium spirits and how you can contribute to building their reputation in London. This will resonate well with the interviewers and show that you genuinely care about the role.
