Sales Manager

Are you already trusted by bartenders and operators across London?

Enjoy being out in the trade, opening doors and building brands from the ground up?

Looking for a role where you genuinely own your patch and can make your mark?

MacGregor Black is working with a fast-growing, premium British spirits business to appoint an On-Trade Sales Manager to lead their London expansion. This is a remote, permanent position focused on building long-term distribution and reputation across the capital’s most influential venues.

This role suits someone who thrives in autonomy, prefers the bar to the desk, and wants to play a visible part in scaling ambitious challenger brands.

Key Responsibilities:

• Develop and execute a London territory plan focused on high-quality on-trade accounts
• Secure new listings and grow distribution across cocktail bars, premium pubs, hotels, and hospitality groups
• Build lasting partnerships with bartenders, managers, and owners through regular in-market presence
• Drive menu features, staff advocacy, and repeat purchasing
• Represent the brands at tastings, activations, and industry events
• Protect brand positioning and quality of execution in every outlet
• Collaborate with wholesale partners to unlock the right customers and volume opportunities
• Track performance within your patch and feed insight back into the wider commercial team

What We\’re Looking For:

• Proven experience selling spirits into the London on-trade
• Established relationships within the bar and hospitality community
• Comfortable competing in premium categories and winning distribution
• Background working with quality-led or craft spirits portfolios
• Commercial, self-motivated, and relationship-driven
• Happy operating autonomously with clear accountability for results

Salary and Benefits:

• £45 – 50k base salary
• Performance-related bonus structure
• Pension scheme
• Opportunity to participate in profit share as the business scales
• Clear progression opportunities within a growing, entrepreneurial organisation
• High level of autonomy and influence on the London on-trade strategy
• Supportive, ambitious culture with strong backing from the wider business

Apply now or contact Kieron Hall at MacGregor Black to discuss this opportunity in confidence.