At a Glance
- Tasks: Lead marketing strategies and campaigns for a renowned outdoor apparel brand.
- Company: Join a leading British outdoor apparel brand with a rich heritage.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on innovation and team development.
- Why this job: Shape the future of a beloved brand while driving commercial success.
- Qualifications: Proven marketing leadership experience in premium consumer brands.
The predicted salary is between 60000 - 80000 £ per year.
Are you an experienced marketing leader with the ability to balance brand heritage with commercial growth?
Can you develop integrated marketing strategies that strengthen customer engagement, accelerate digital performance and drive measurable business results?
Do you thrive in collaborative environments where you can influence senior stakeholders, lead high-performing teams and shape the future direction of an established consumer brand?
Mac Gregor Black is currently partnering with a leading British outdoor apparel brand on the search for a
Head of Marketing.
Reporting directly to the Managing Director, you will lead the marketing function and take ownership of the brand strategy, marketing calendar and customer communications across all channels.
Working closely with Product, Ecommerce, Retail and Commercial teams, you will develop integrated marketing campaigns that strengthen brand awareness, grow customer engagement and deliver commercial performance.
This is a pivotal leadership role for an ambitious marketer who can modernise a heritage brand while protecting the authenticity and values that have built a loyal customer following.
Key Responsibilities
- Develop and deliver the overall marketing strategy, ensuring alignment with the wider business objectives and commercial growth plans.
- Lead the annual marketing calendar, delivering integrated campaigns across retail, ecommerce, social media, CRM, digital, print and brand communications.
- Own the development of product go-to-market strategies, ensuring consistent execution across all customer touchpoints.
- Drive customer acquisition, engagement and retention through contemporary digital marketing strategies and data-led decision making.
- Lead the creation of high-quality marketing assets across photography, video, catalogues, direct mail, website, email, packaging and retail POS.
- Ensure all marketing communications maintain a consistent tone of voice, visual identity and premium brand presentation.
- Use customer insight, market trends and campaign performance to optimise marketing activity and identify opportunities for growth.
- Manage the marketing budget, ensuring investment delivers measurable commercial return and agreed KPIs.
- Develop strong relationships with external creative agencies, media partners, suppliers and PR contacts to maximise brand awareness and campaign effectiveness.
- Work closely with Product, Ecommerce, Retail and Finance to ensure marketing activity supports trading priorities and wider business objectives.
- Lead, develop and coach the marketing team, creating a collaborative, high-performing culture with clear accountability and development plans.
- Present marketing performance, strategic recommendations and future opportunities to the Managing Director and wider leadership team.
What We're Looking For
- Significant marketing leadership experience within premium consumer, outdoor, lifestyle, sports, apparel or retail brands.
- A proven track record of developing and delivering integrated marketing strategies across both physical and digital channels.
- Strong understanding of digital marketing, CRM, customer acquisition, ecommerce and brand communications.
- Experience leading product launches and developing successful go-to-market strategies.
- Demonstrable experience managing marketing budgets and delivering measurable commercial outcomes.
- Strong people leadership experience, with the ability to develop, coach and inspire marketing teams.
- Experience managing creative agencies, media partners and external suppliers.
- Excellent stakeholder management skills with the ability to influence senior leaders and collaborate across multiple business functions.
- Commercially minded, data-driven and confident using insight to inform marketing decisions.
- A hands-on, proactive leadership style with the ability to balance strategic thinking and day-to-day execution.
Please contact Tom Honeyman for more details.
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Head of Marketing in Milton Keynes employer: MacGregor Black
MacGregor Black is an exceptional employer, offering a vibrant and dynamic work environment in our Newcastle & Leeds offices. We prioritise employee growth through tailored development programmes and a meritocratic bonus structure, ensuring that your hard work is recognised and rewarded. Join us to become an expert in the recruitment industry while enjoying significant benefits and a supportive culture that fosters long-term career aspirations.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Milton Keynes
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MacGregor Black and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MacGregor Black are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MacGregor Black on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MacGregor Black. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Milton Keynes
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MacGregor Black. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MacGregor Black:Show us that you’ve done your homework! In your application, briefly mention what you admire about MacGregor Black’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MacGregor Black
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MacGregor Black will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MacGregor Black, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
