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- Tasks: Lead marketing strategies for a global toy company, focusing on product launches and brand awareness.
- Company: Join a leading toy company known for innovation and creativity in the industry.
- Benefits: Enjoy a competitive salary, benefits, and opportunities for travel within EMEA.
- Why this job: Be part of a dynamic team that values creativity and strategic thinking in a fun industry.
- Qualifications: 3+ years in consumer marketing, preferably in toys or FMCG, with strong EMEA market knowledge.
- Other info: This is a hands-on role requiring excellent communication skills and a proactive approach.
The predicted salary is between 28800 - 42000 £ per year.
Are you looking for a new challenge and to progress within your marketing career? Do you have toy marketing experience? Do you want to work for a leading global toy company? Macgregor Black are partnering with a leading toy company on the search for a Marketing Manager. This is a permanent role based in London.
As the Marketing Manager, you'll take the lead on developing and executing both consumer-facing and trade marketing strategies that support product launches, build brand awareness, and ultimately drive sales across multiple territories. You’ll collaborate closely with regional sales, product, and licensing teams, as well as global marketing functions, to tailor marketing campaigns to local market needs. This is a hands-on, commercially focused role that combines creative campaign management with strategic planning and data analysis.
Key Responsibilities:
- Create and implement tailored marketing campaigns across EMEA, aligned with global brand direction.
- Develop retail marketing initiatives to secure visibility in-store, with a focus on permanent placement and key promotional moments.
- Lead regional launch plans, supporting product introductions with compelling retail and consumer campaigns.
- Identify opportunities for regional product development and work cross-functionally to bring new ideas to market.
- Ensure cohesive brand presentation across all touchpoints—retail, digital, and trade.
- Manage content creation for social media, email, and e-commerce platforms to boost consumer engagement and online conversion.
- Support budget planning and ensure campaigns are delivered cost-effectively.
- Build relationships with key retailers, licensors, and external agencies to enhance brand reach.
- Track campaign performance and use insights to continually improve effectiveness.
What We're Looking For:
- A minimum of 3 years' experience in a consumer marketing role, ideally within the toy, licensing, or wider FMCG sectors.
- Strong understanding of EMEA markets and retail environments.
- Proven ability to deliver end-to-end marketing campaigns with tangible commercial outcomes.
- Hands-on experience with B2B and retail marketing, ideally including product development exposure.
- Highly organised, proactive, and confident working in a fast-paced, cross-functional environment.
- Comfortable working directly with retailers and licensors, excellent communication and presentation skills are a must.
- Experience working across international teams and managing a range of stakeholder relationships.
- Willingness to travel within the region as needed.
Competitive salary + benefits. Please contact Luke Boyle for more information today.
Marketing Manager - EMEA employer: MacGregor Black
Contact Detail:
MacGregor Black Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - EMEA
✨Tip Number 1
Familiarise yourself with the latest trends in the toy industry and EMEA markets. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to the role.
✨Tip Number 2
Network with professionals in the toy and FMCG sectors. Attend industry events or join relevant online forums to connect with potential colleagues and gain insights into the company culture and expectations.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've managed in the past, especially those that resulted in measurable success. Be ready to explain your strategic thinking and how you adapted campaigns for different markets.
✨Tip Number 4
Showcase your ability to work cross-functionally by highlighting experiences where you've collaborated with sales, product, or licensing teams. This will illustrate your versatility and readiness for a hands-on role.
We think you need these skills to ace Marketing Manager - EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in consumer marketing, particularly within the toy or FMCG sectors. Emphasise your achievements in developing and executing marketing campaigns that have driven sales.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the toy industry and your understanding of EMEA markets. Mention specific examples of successful campaigns you've led and how they align with the responsibilities of the Marketing Manager role.
Showcase Your Skills: In your application, clearly outline your skills in strategic planning, data analysis, and campaign management. Highlight your ability to work cross-functionally and your experience with B2B and retail marketing.
Follow Up: After submitting your application through our website, consider sending a polite follow-up email to express your continued interest in the position. This can help keep you on their radar and demonstrate your enthusiasm.
How to prepare for a job interview at MacGregor Black
✨Showcase Your Toy Marketing Experience
Make sure to highlight any specific experience you have in toy marketing or related sectors. Discuss successful campaigns you've led and how they contributed to brand awareness and sales.
✨Understand EMEA Markets
Demonstrate your knowledge of the EMEA markets during the interview. Be prepared to discuss regional trends, consumer behaviour, and how these factors influence marketing strategies.
✨Prepare for Cross-Functional Collaboration
Since the role involves working closely with various teams, be ready to share examples of how you've successfully collaborated with sales, product, and licensing teams in the past.
✨Discuss Data-Driven Decision Making
Emphasise your ability to track campaign performance and use insights for improvement. Prepare to discuss specific metrics you've used to measure success and how you've adjusted strategies based on data.
