Do you have senior marketing experience within a premium health, beauty, wellness, consumer healthcare or lifestyle brand?
Can you demonstrate success in building brand positioning and translating it into effective marketing strategies that drive consumer engagement, brand awareness and commercial growth?
Have you worked closely with a founder or senior leadership team to shape brand strategy and build a distinctive consumer proposition within an entrepreneurial or high-growth business?
The Opportunity
MacGregor Black is partnering with a privately owned health and wellness business developing an innovative, research-led solution within the pain relief and recovery category.
The business combines advanced technology and scientific research with a clear human purpose: to develop solutions that support people's quality of life, movement and recovery.
The successful candidate will play a key role in translating the founder's vision and the brand's existing identity into a compelling consumer proposition that resonates across these premium environments.
The Role
The Marketing Director will lead the development and execution of the company's marketing strategy, translating a sophisticated scientific proposition into a clear, credible and compelling brand.
Key Responsibilities
- Develop and lead the overall marketing and brand strategy.
- Establish clear positioning, proposition and messaging.
- Lead go-to-market and launch strategy.
- Translate scientific and technical propositions into accessible consumer communications.
- Develop integrated marketing campaigns across digital, social, PR, media, experiential and partnerships.
- Build brand awareness, understanding, trust and advocacy.
- Develop relationships with relevant scientific, medical, wellness and professional communities.
- Identify appropriate expert, practitioner and partnership opportunities.
- Lead agency and external partner relationships.
- Build the marketing team and capability as the business develops.
- Establish appropriate marketing KPIs, budgets and performance reporting.
- Work closely with Sales, Product and senior leadership.
- Protect the integrity, credibility and consistency of the brand as the business scales.
Candidate Profile
- Senior marketing leadership experience within health, wellness, consumer healthcare, beauty, fitness, recovery, science-led consumer products or an adjacent category.
- A proven track record of building or launching brands.
- Strong brand strategy and consumer marketing capability.
- Experience translating complex propositions into compelling communications.
- Strong digital, social, PR and integrated campaign experience.
- Commercial understanding and strong analytical capability.
- Experience working with agencies and building teams.
- The credibility and maturity to operate alongside scientific, technical and commercial stakeholders.
- An entrepreneurial approach and a genuine desire to build.
Personal Attributes
- Intellectually curious.
- Commercially astute.
- Creative and strategically rigorous.
- Highly credible.
- Comfortable with ambiguity.
- Passionate about health, wellness and improving people's lives.
- Energised by building something new.
- An individual who acts with humility and integrity
Package
Competitive package commensurate with experience.
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Marketing Director employer: MacGregor Black
MacGregor Black is an exceptional employer, offering a dynamic work environment in the heart of London where innovation meets retail property management. With a strong focus on employee development and a collaborative culture, we provide our team with opportunities for growth and advancement while managing a diverse national property portfolio. Our commitment to sustainability and compliance ensures that you will be part of a forward-thinking organisation that values your contributions and fosters meaningful relationships within the industry.
