At a Glance
- Tasks: Lead marketing strategy and elevate brand presence across all channels.
- Company: Join a premium sporting goods brand with strong foundations and ambitious goals.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with a talented team and manage exciting campaigns.
- Why this job: Make a real impact on brand equity and drive growth in a fast-paced setting.
- Qualifications: Proven experience in senior marketing roles and a background in premium consumer brands.
The predicted salary is between 50000 - 70000 £ per year.
Are you a senior marketing leader with experience growing premium consumer brands? Do you know how to build brand equity while keeping close to commercial performance? Can you lead brand, campaign, digital, PR and customer activity in a way that feels connected, consistent and commercially sharp? MacGregor Black are partnering with a premium sporting goods brand on the search for a Marketing Director. The role is a full‑time role, based in Greater Manchester. This is a key leadership role for a business with strong foundations, clear ambition and a need for a senior marketing leader who can sharpen the proposition, elevate creative standards and drive growth across multiple customer touchpoints.
Key Responsibilities
- Lead the overall marketing strategy across brand, campaign, PR, partnerships, content and customer engagement.
- Develop a clear, consistent brand narrative across all channels and customer touchpoints.
- Own the annual marketing calendar, ensuring activity is joined up, commercially relevant and delivered to a high standard.
- Improve creative quality and campaign execution across digital, retail, social, PR and external channels.
- Deliver product, seasonal and brand campaigns that support awareness, engagement and conversion.
- Work closely with senior commercial, digital, product and finance stakeholders to align marketing with wider business priorities.
- Use data, customer insight and reporting to guide decision‑making and improve marketing effectiveness.
- Lead, develop and shape the marketing team, ensuring the right structure, pace and accountability are in place.
- Manage external agency and partner relationships to ensure strong creative delivery and commercial value.
What we’re looking for?
- Proven experience operating at Marketing Director, Head of Marketing or senior marketing leadership level.
- Background in a premium consumer, lifestyle, retail, D2C or omni‑channel brand.
- Strong experience across brand strategy, campaign planning, PR, partnerships, digital and customer marketing.
- Track record of improving brand perception while supporting commercial growth.
- Strong commercial awareness, with the ability to connect marketing activity to revenue, margin and customer performance.
- Confident using data, insight and reporting to shape priorities and measure impact.
- Experience leading teams, developing capability and improving marketing processes.
- Comfortable working in a fast‑paced, growth‑focused environment where strategy and execution both matter.
Please contact Tom Honeyman for more details.
Marketing Director in Manchester employer: MacGregor Black
As a premium sporting goods brand based in Greater Manchester, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and collaboration. Our employees benefit from robust professional development opportunities, competitive compensation packages, and the chance to lead impactful marketing initiatives that drive brand growth and customer engagement. Join us to be part of a forward-thinking team where your contributions are valued and your career can flourish.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MacGregor Black and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MacGregor Black are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MacGregor Black on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MacGregor Black. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Director in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MacGregor Black. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MacGregor Black:Show us that you’ve done your homework! In your application, briefly mention what you admire about MacGregor Black’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MacGregor Black
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MacGregor Black will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MacGregor Black, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
