At a Glance
- Tasks: Lead marketing strategies and create campaigns that boost footfall and customer engagement.
- Company: Join a leading hospitality and drinks business with a vibrant culture.
- Benefits: Competitive salary, product allowance, employee discounts, and hybrid working model.
- Other info: Dynamic role with opportunities for growth and collaboration in a fast-paced environment.
- Why this job: Shape the future of hospitality marketing and make a real impact across venues.
- Qualifications: Proven marketing experience in hospitality or retail and strong project management skills.
The predicted salary is between 50000 - 65000 £ per year.
Have you created marketing campaigns that drive footfall, sales, and customer engagement within hospitality or retail environments? Do you enjoy bringing brands to life through events, activations, and local marketing initiatives? Looking for a role where you can shape the marketing strategy for a growing portfolio of venues across the UK and Ireland?
MacGregor Black is partnering with a leading hospitality and drinks business on the search for a Senior Marketing Manager – Hospitality. This is a permanent role based in London, operating across a blend of Head Office, venue, and home working. This is a highly visible role responsible for leading the marketing strategy across a portfolio of hospitality venues.
Working closely with operational, commercial, and brand teams, you will create and deliver campaigns that drive footfall, increase customer engagement, and support revenue growth across multiple locations.
Key Responsibilities- Develop and deliver the annual marketing strategy across a portfolio of hospitality venues
- Create and execute integrated marketing campaigns designed to drive footfall, frequency, and spend per visit
- Work closely with Operations teams to identify commercial opportunities and local marketing initiatives
- Lead the planning and execution of venue launches, events, activations, and seasonal campaigns
- Manage marketing budgets, ensuring strong ROI and effective allocation of spend
- Collaborate with digital, social media, creative, and PR teams to ensure consistent execution across all channels
- Analyse campaign performance and customer insights to optimise future activity
- Support the development of customer loyalty, retention, and engagement initiatives
- Manage relationships with external agencies, suppliers, and partners
- Lead and develop marketing team members, driving performance and continuous improvement
- Proven marketing experience within hospitality, retail, leisure, drinks, or consumer-facing environments
- Strong understanding of customer acquisition, retention, and venue-led marketing strategies
- Experience developing and delivering multi-channel marketing campaigns with measurable results
- Commercial mindset with the ability to balance brand building and revenue generation
- Strong project management skills with experience managing multiple campaigns simultaneously
- Experience working with internal stakeholders across operations, sales, and commercial functions
- Excellent communication and influencing skills
- Comfortable working in a fast-paced, entrepreneurial environment
- Base salary up to £50k
- Product allowance and employee discounts
- Hybrid working model across London office, venues, and home
Interested in learning more? Apply now or contact Kieron Hall at MacGregor Black to discuss this opportunity in confidence.
Senior Marketing Manager in London employer: MacGregor Black
MacGregor Black is an exceptional employer, offering a vibrant and dynamic work environment in our Newcastle & Leeds offices. We prioritise employee growth through tailored development programmes and a meritocratic bonus structure, ensuring that your hard work is recognised and rewarded. Join us to become an expert in the recruitment industry while enjoying significant benefits and a supportive culture that fosters long-term career aspirations.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MacGregor Black and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MacGregor Black are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MacGregor Black on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MacGregor Black. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MacGregor Black. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MacGregor Black:Show us that you’ve done your homework! In your application, briefly mention what you admire about MacGregor Black’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MacGregor Black
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MacGregor Black will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MacGregor Black, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
