At a Glance
- Tasks: Lead brand-building initiatives and establish the brand in France with innovative marketing strategies.
- Company: Join a growing consumer brand with a strong presence in the Nordics and Benelux.
- Benefits: Hybrid work model, competitive salary, and opportunities for travel and professional growth.
- Other info: Dynamic role with a focus on creativity, collaboration, and entrepreneurial spirit.
- Why this job: Be a key player in making a beloved brand a household name across Europe.
- Qualifications: Experience in consumer goods marketing, especially in the baby and toddler category.
The predicted salary is between 50000 - 65000 £ per year.
MacGregor Black are partnering with a growing consumer brand on the search for a Marketing Manager - Nordics/Benelux. This is a hybrid UK-based role with up to 4 days working remotely and weekly in-office days in London. Some travel required for key trade events and retailer meetings across Nordics/Benelux.
As Nordics/Benelux Marketing Manager, you will be the architect of the brand's presence across the UK, Europe, specifically Germany, France and supporting Middle East and African Distribution. With the full trust of global leadership behind you, you'll have the autonomy to craft bold strategies, the resources to execute them, and the mandate to make the brand a household name for parents right across the continent.
Key Responsibilities:
- Lead the planning and execution of brand-building initiatives that create real awareness and advocacy from PR and media partnerships to key opinion leaders, new parent communities, consumer shows and brand collaborations.
- Be the pioneer who establishes the brand in France, building awareness through a digital-first strategy, forging the right retail and brand partnerships.
- Own the marketing relationships that drive results, leading quarterly brand updates and co-marketing planning with major retail and distributor partners.
- Develop trade marketing materials that make retail partners proud to stock the products, including POS, trade publications and a strong presence at key industry events.
- Own the Nordics/Benelux marketing calendar end-to-end, from always-on BAU activity to NPD launches, seasonal campaigns and promotional moments across Online, Amazon and Wholesale channels.
- Hold full ownership of trade marketing budget and spend across the region, working in close partnership with the Head of Brand on brand-building investment.
- Be the region's eyes and ears, continuously gathering insights on consumer preferences and competitor activity across key channels.
What We're Looking For:
- Proven consumer goods marketing experience, with a track record of building brand awareness and advocacy across omnichannel businesses.
- Nordics/Benelux trade marketing experience, ideally with experience managing trade plans in the UK and/or Europe.
- Hands-on creative skills, comfortable with Canva, AI creative tools and basic copy adaptation.
- Sharp communication and influencing skills, with the ability to translate data and consumer insights into compelling narratives.
- Commercial clarity - you break big goals into actionable plans, manage interdependencies and stay accountable to the numbers.
- Genuine customer obsession.
- Action-oriented and solutions-focused.
- Entrepreneurial and adaptable.
- Detail-obsessed without losing sight of the big picture.
- A brilliant collaborator across time zones and disciplines.
- Proactive and transparent communicator.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Nordics/Benelux in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MacGregor Black and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MacGregor Black are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MacGregor Black on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MacGregor Black. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager - Nordics/Benelux in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MacGregor Black. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MacGregor Black:Show us that you’ve done your homework! In your application, briefly mention what you admire about MacGregor Black’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MacGregor Black
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MacGregor Black will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MacGregor Black, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
