Head of Sales (London)

Do you have strong relationships across London's most prestigious restaurants, hotels, and luxury hospitality groups? Have you successfully led high-performing On-Trade sales teams within premium Beverages? Ready to shape the strategy and growth of one of the UK's most respected luxury drinks portfolios?

This is a pivotal leadership position, responsible for driving sales growth, team performance, and commercial strategy across London's On-Trade channel. Managing a team of experienced sales professionals, you will combine strategic leadership with hands-on account management, maintaining relationships with flagship customers while identifying new opportunities to accelerate growth.

• Develop and execute the London On-Trade strategy, delivering sustainable growth across volume, value, and profitability.
• Lead, coach, and develop a high-performing team across New Business, Prestige, Account Management, and Business Development functions.
• Personally manage a portfolio of key flagship London accounts, ensuring exceptional commercial performance and brand representation.
• Identify and win new business opportunities across luxury hospitality, premium dining, hotels, and influential On-Trade groups.
• Work closely with distributor partners to maximise visibility, advocacy, and commercial performance.
• Collaborate with Marketing and Events teams to deliver impactful activations and premium customer experiences.
• Ensure optimal listings, menu visibility, pricing, and execution across strategically important accounts.
• Own channel planning, budgeting, forecasting, and performance reporting for the London region.
• Build strong relationships with senior stakeholders across the hospitality industry and wider trade network.
• Support wider commercial initiatives through training, customer events, and brand experiences.

• Proven leadership experience within premium Wine & Spirits sales.
• Strong network and credibility across the London On-Trade, particularly within luxury hospitality and prestige venues.
• Track record of managing and developing successful sales teams.
• Experience managing strategic key accounts and delivering sustained commercial growth.
• Strong commercial acumen, including budget ownership and delivery against revenue targets.
• Ability to create and execute channel strategies that drive both short and long-term performance.
• Excellent relationship-building, negotiation, and stakeholder management skills.
• Experience working closely with distributors and route-to-market partners.
• Comfortable operating in a highly visible, customer-facing leadership role.
• Passion for premium products, luxury experiences, and exceptional customer service.

• Salary up to £100k.
• Generous bonus (KPI & Company Targets).
• Private healthcare and pension scheme.
• Product allowance and premium lifestyle benefits.
• Opportunity to lead a strategically important channel within a highly respected luxury drinks business.
• Long-term career development within a growing premium portfolio.

Interested in learning more? Apply now or contact Kieron Hall at MacGregor Black to discuss this opportunity in confidence.