At a Glance
- Tasks: Lead global marketing strategy and build premium consumer brands across international markets.
- Company: Join a well-established premium consumer brand with a strong heritage.
- Benefits: Competitive salary, leadership role, and the chance to shape a brand's future.
- Other info: Opportunity to develop a high-performing team and work in a fast-paced setting.
- Why this job: Make a real impact by driving brand growth and innovation in a dynamic environment.
- Qualifications: 8-12 years of experience in brand marketing with a focus on digital and consumer engagement.
The predicted salary is between 60000 - 80000 £ per year.
Are you a senior marketer with a proven ability to build premium consumer brands from the ground up across global markets? Do you have the commercial instinct and creative conviction to take a heritage brand into a new era? Are you UK-based and ready to step into a high-ownership role with genuine scope to shape a brand's future? MacGregor Black are partnering with a well-established premium consumer brand on the search for a Global Head of Marketing. This role is based in the United Kingdom with regular London office presence.
As the Global Head of Marketing, you will be responsible for setting the strategic direction of the brand and bringing it to life across international markets. This is a builder's role: you will shape the narrative, test and refine it in market, and grow it through a small, commercially focused team - balancing long-term brand equity with near-term commercial performance.
Key Responsibilities- Own and lead the global brand and communications strategy, ensuring it is tightly aligned to commercial objectives and growth ambitions across priority markets.
- Build and deliver annual marketing plans that are locally relevant, globally consistent, and held to clear performance standards.
- Take accountability for the end-to-end consumer experience, connecting every touchpoint into a coherent omnichannel journey.
- Lead digital marketing output across content creation, social platforms, influencer activity, automation, and direct consumer engagement.
- Develop trade and retail marketing programmes that improve brand presence at the point of purchase and support sell-through.
- Drive go-to-market execution for new product launches, coordinating across consumer and trade channels for maximum impact.
- Draw on consumer research, competitive intelligence, and marketing analytics to sharpen strategy and improve return on spend.
- Bring forward new technologies and digital innovations including AI-driven approaches.
- Build and develop the marketing team, setting high standards.
- Take ownership of the marketing budget and manage the external agency roster with a clear focus on efficiency and output quality.
- A senior brand marketer with 8–12 years of experience built within international, consumer-facing businesses.
- A strong record of brand-building at a strategic level, backed by hands-on expertise in digital, retail, and consumer engagement marketing.
- Experience taking brands and products into new international markets, with an understanding of what it takes to land effectively across different regions.
- The ability to move between big-picture strategy and ground-level execution.
- A solid grasp of omnichannel consumer behaviour and how modern marketing disciplines connect across the full purchase journey.
- A background working with premium or lifestyle brands.
- Confidence working in a fast-moving environment where processes are still being established and adaptability is essential.
- Strong leadership capability, with a track record of developing teams and bringing stakeholders along across functions and geographies.
- Excellent communication skills - both written and spoken.
Please contact Emily Robson for more information today.
Head of Global Marketing in London employer: MacGregor Black
Join a well-established premium consumer brand that values creativity and strategic thinking, offering you the opportunity to lead global marketing initiatives from its UK base. With a strong focus on employee growth, you will have the chance to shape the brand's future while working in a dynamic environment that encourages innovation and collaboration. Enjoy a culture that prioritises high ownership and accountability, ensuring your contributions are recognised and impactful.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Global Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MacGregor Black and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MacGregor Black are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MacGregor Black on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MacGregor Black. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Global Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MacGregor Black. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MacGregor Black:Show us that you’ve done your homework! In your application, briefly mention what you admire about MacGregor Black’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MacGregor Black
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MacGregor Black will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MacGregor Black, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
