At a Glance
- Tasks: Lead creative direction for premium skincare campaigns and brand assets.
- Company: Join a founder-led prestige skincare brand in London.
- Benefits: Competitive salary, creative ownership, and a dynamic work environment.
- Other info: Work closely with a passionate team and enjoy excellent career growth.
- Why this job: Shape the future of a luxury brand and make your mark in beauty.
- Qualifications: Experience in premium beauty or lifestyle brands with strong project management skills.
The predicted salary is between 59400 - 72600 £ per year.
Do you have a strong creative eye and a proven track record of bringing premium beauty or lifestyle brands to life?
Are you equally comfortable shaping creative direction and managing the detail required to deliver campaigns, launches and brand assets to an exceptional standard?
Ready to take ownership of the creative output of an established, founder-led prestige skincare business?
Mac Gregor Black is partnering with an established, founder-led prestige skincare brand on the search for a
- Creative Lead
- . This is a newly defined Permanent position based in London
, reporting to the Chief Marketing Officer and working closely with the senior marketing team.
This is a high-ownership creative role for someone who wants to be responsible for the creative direction and output of a premium brand, rather than being one voice within a large in-house function.
You will own creative decision-making across campaigns, launches and brand assets, acting as the brand guardian across visual identity and tone.
Working within a close-knit team, you'll manage creative projects from brief through to delivery, working with photographers, agencies and freelance talent while ensuring work is delivered on time, on budget and consistently reflects the brand's premium positioning.
Key Responsibilities
- Own creative direction and final decision-making across campaigns, launches and brand assets, ensuring consistency with the brand's premium positioning.
- Manage creative projects end to end, from briefing and concept development through to timelines, budgets and final delivery.
- Brief and manage photographers, agencies, freelancers and other creative partners, ensuring work meets the required creative and commercial objectives.
- Develop high-quality PR and press assets, including imagery and video for media, influencer and product launch activity.
- Act as the brand guardian across visual identity, creative execution and tone of voice.
- Ensure brand consistency across paid, owned and PR channels.
- Partner closely with the Senior Marketing Manager and wider commercial team to ensure creative output supports campaign, brand and trade priorities.
- Manage multiple creative projects simultaneously, balancing creative ambition with commercial requirements, timelines and budgets.
- Bring a clear and informed creative point of view, confidently making decisions and influencing stakeholders across the business.
What We're Looking For
- Proven experience in a creative or brand role within premium or prestige beauty, skincare, lifestyle or a closely aligned category, either agency-side or in-house.
- A strong visual eye with the ability to translate brand positioning into compelling creative output.
- Strong project management skills, with a proven ability to manage creative briefs, budgets, timelines and multiple external partners through to delivery.
- Experience working closely with PR, communications and influencer activity, rather than solely campaign marketing.
- Confident managing photographers, agencies, freelancers and wider creative talent.
- A strong understanding of premium brand positioning and the importance of consistency across every consumer touchpoint.
- Comfortable operating in a smaller, founder-led environment where you will need to be hands-on as well as strategic.
- A confident decision-maker with the ability to take ownership of creative direction and stand behind your recommendations.
- Highly organised, commercially aware and able to maintain creative standards while working at pace.
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Creative Lead in London employer: MacGregor Black
MacGregor Black is an exceptional employer, offering a dynamic work environment in the heart of London where innovation meets retail property management. With a strong focus on employee development and a collaborative culture, we provide our team with opportunities for growth and advancement while managing a diverse national property portfolio. Our commitment to sustainability and compliance ensures that you will be part of a forward-thinking organisation that values your contributions and fosters meaningful relationships within the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MacGregor Black and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MacGregor Black are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MacGregor Black on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MacGregor Black. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MacGregor Black. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MacGregor Black:Show us that you’ve done your homework! In your application, briefly mention what you admire about MacGregor Black’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MacGregor Black
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MacGregor Black will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MacGregor Black, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
