Commercial Director in London

Commercial Director in London

London Full-Time 72000 - 108000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead UK commercial strategy and drive growth for a premium spirits brand.
  • Company: Join a fast-growing, founder-led premium spirits business in London.
  • Benefits: Equity options, competitive salary, and a chance to shape the brand's future.
  • Why this job: Be at the forefront of a dynamic brand's international expansion and growth.
  • Qualifications: Proven leadership in spirits sales and strong commercial acumen required.
  • Other info: Work closely with founders and senior stakeholders in a vibrant environment.

The predicted salary is between 72000 - 108000 £ per year.

Recruitment Consultant for global roles within the Beverage Industry at MacGregor Black.

Have you led commercial growth for a premium spirits brand at a pivotal stage of scale? Are you equally comfortable setting strategy and rolling your sleeves up to deliver results? Looking to work closely with a Founder and play a key role in shaping a brand's long-term future?

MacGregor Black is proud to partner with a fast-growing, premium spirits business in the search for a Commercial Director. This is a permanent role, based in London. This is a senior leadership opportunity within a founder‐led organisation entering its next phase of growth. The role will sit at the heart of the business, taking ownership of the UK commercial strategy while helping to build the structure, capability, and foundations required to support future international expansion.

Key Responsibilities:
  • Own and deliver the UK commercial strategy across multiple channels, with a focus on growth and profitability.
  • Drive new business development through route‐to‐market partners and distributor networks.
  • Strengthen presence within National Accounts, with particular focus on Grocery and National Groups.
  • Manage and grow key customer relationships across major grocery and specialist retail accounts.
  • Lead and develop a small London‐based sales team, providing structure, direction, and support.
  • Take ownership of commercial budgeting, forecasting, and P&L management.
  • Build and manage annual budgets aligned to strategic priorities.
  • Work closely with the Founder on long‐term commercial planning aligned to a 3–5 year roadmap.
  • Support international growth initiatives, with exposure to Europe and North America.
What We're Looking For:
  • Proven senior sales or commercial leadership experience within the spirits category.
  • Strong understanding of premium brand positioning and route‐to‐market strategy.
  • Experience working within both larger, structured drinks businesses and founder‐led or entrepreneurial brands.
  • Demonstrable success in business development and distributor‐led growth models.
  • Experience managing Grocery accounts and National Groups.
  • Strong commercial acumen with confidence owning budgets and P&L responsibility.
  • Track record of building relationships across the UK drinks industry.
  • International exposure or experience supporting growth outside the UK is advantageous.
  • A dynamic, communicative leader comfortable working closely with founders and senior stakeholders.
Salary & Benefits:
  • Benefits package included.
  • Equity/share options in place of a traditional bonus.
  • Opportunity to play a key role in building a premium, purpose‐led spirits brand.

Apply now or contact Kieron Hall at MacGregor Black to learn more about this opportunity.

Additional Details:
  • Seniority level: Director.
  • Employment type: Full‐time.
  • Job function: Sales, Business Development, and Management.
  • Industries: Beverage Manufacturing.

Commercial Director in London employer: MacGregor Black

MacGregor Black is an exceptional employer, offering a unique opportunity to lead commercial growth within a dynamic, founder-led premium spirits brand in London. With a strong focus on employee development and a collaborative work culture, you will have the chance to shape the future of the brand while enjoying benefits such as equity options and a supportive environment that encourages innovation and strategic thinking.
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Contact Detail:

MacGregor Black Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Commercial Director in London

✨Tip Number 1

Network like a pro! Get out there and connect with people in the beverage industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to folks who work at companies you admire. You never know who might have the inside scoop on job openings!

✨Tip Number 2

Showcase your expertise! When you get the chance to chat with potential employers or during interviews, make sure to highlight your experience in driving commercial growth and managing key accounts. Use specific examples that demonstrate your success in the spirits category.

✨Tip Number 3

Be proactive! If you see a company you’re keen on, don’t wait for them to post a job. Reach out directly through our website and express your interest. A well-timed email can set you apart from the crowd and show your enthusiasm for joining their team.

✨Tip Number 4

Prepare for the interview! Research the company’s current position in the market and think about how you can contribute to their growth. Be ready to discuss your vision for their commercial strategy and how you can help them expand internationally. Confidence is key!

We think you need these skills to ace Commercial Director in London

Commercial Strategy Development
Business Development
Key Account Management
P&L Management
Budgeting and Forecasting
Team Leadership
Relationship Building
Premium Brand Positioning
Route-to-Market Strategy
Sales Management
Entrepreneurial Mindset
International Market Expansion
Communication Skills
Stakeholder Engagement

Some tips for your application 🫔

Tailor Your CV: Make sure your CV speaks directly to the role of Commercial Director. Highlight your experience in leading commercial growth, especially within the spirits category, and don’t forget to showcase your success in business development.

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this pivotal role. Mention your experience with premium brands and how you can contribute to our long-term vision.

Showcase Your Leadership Skills: As a senior leader, we want to see how you've successfully managed teams and built relationships. Share specific examples of how you've led sales teams or strengthened customer relationships in your previous roles.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the role!

How to prepare for a job interview at MacGregor Black

✨Know Your Numbers

As a Commercial Director, you'll need to demonstrate your strong commercial acumen. Brush up on your budgeting, forecasting, and P&L management skills. Be ready to discuss specific figures from your past roles that showcase your ability to drive profitability and growth.

✨Showcase Your Leadership Style

This role involves leading a sales team, so be prepared to talk about your leadership approach. Share examples of how you've developed teams in the past, provided direction, and supported your colleagues. Highlight your experience in both structured environments and entrepreneurial settings.

✨Understand the Brand's Positioning

Familiarise yourself with the premium spirits brand you'll be working with. Understand their market positioning and route-to-market strategy. Be ready to discuss how you can enhance their presence within National Accounts and grocery sectors, showing that you’re aligned with their vision.

✨Prepare for Strategic Discussions

Since you'll be working closely with the Founder, prepare to engage in strategic conversations about long-term planning. Think about how you can contribute to their 3-5 year roadmap and be ready to share your insights on international growth initiatives, especially if you have relevant experience.

Commercial Director in London
MacGregor Black
Location: London
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