At a Glance
- Tasks: Drive brand growth and marketing activation across multiple European markets.
- Company: Global FMCG consumer brand with a focus on innovation.
- Benefits: Competitive salary, car allowance, and opportunities for autonomy.
- Other info: Join a dynamic team and take ownership of multi-market strategies.
- Why this job: Make a real impact in a fast-paced, consumer-driven environment.
- Qualifications: Experience in FMCG B2C marketing and strong analytical skills.
The predicted salary is between 42000 - 84000 € per year.
Do you have experience accelerating consumer-led growth across multiple European markets within FMCG? Are you confident influencing and challenging distributor partners to deliver against consumer KPIs? Are you highly analytical, commercially sharp, and motivated by autonomy, pace and ownership?
MacGregor Black is partnering with a global FMCG consumer brand to appoint an International Sales & Marketing Manager – Europe. This is a 100% B2C role, delivered through a distributor model, with responsibility for driving brand growth, marketing activation and commercial performance across a European cluster. This is not a B2B, export or traditional sales role. Execution is delivered via distributors, but strategy is entirely consumer-driven. This is a growth and acceleration position, not a maintenance role.
The successful candidate will take ownership of multi-market consumer strategy, combining marketing leadership with strong commercial and numerical capability.
Key Responsibilities:- Building market-specific commercial and marketing plans
- Leading regular performance touchpoints with distributor partners
- Driving promotional strategy, NPD prioritisation and ROI
- Analysing consumer, category and financial data to shape decisions
- Holding partners accountable through structured planning and reporting
- Localising global campaigns and challenging when plans are not fit for market
- Ensuring brand consistency and activation quality across markets
- Managing artwork development, message hierarchy and claims approval
- Leading social and digital activation via agencies
- Owning and tightly managing marketing budgets
- Presenting insight-led recommendations to senior leadership
- Acting as the internal expert on distributor performance and category dynamics
- FMCG B2C brand or marketing background
- Experience working across multiple markets or complex distributor models
- Strong commercial and numerical capability — confident with KPIs, ROI and financial levers
- Proven ability to influence and challenge teams you do not directly manage
- Comfortable operating with tight marketing budgets
- Autonomous, proactive and resilient
£70,000 plus car allowance. For more information, please contact Alice Redmond.
International Sales employer: MacGregor Black
Join a dynamic global FMCG consumer brand that champions innovation and growth in the heart of Europe. With a strong focus on employee development, we offer a vibrant work culture that encourages autonomy and creativity, alongside competitive benefits including a generous car allowance. Our commitment to fostering talent ensures that you will have ample opportunities for professional growth while making a meaningful impact on our brand's success across diverse markets.
StudySmarter Expert Advice🤫
We think this is how you could land International Sales
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend FMCG events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Prepare for interviews by researching the company and its market position. We suggest practising your pitch about how your experience aligns with their needs, especially around consumer-led growth and distributor management.
✨Tip Number 3
Showcase your analytical skills! Be ready to discuss how you've used data to drive decisions in past roles. We want to see how you can bring that commercial sharpness to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. We’re excited to see how you can contribute to our team and drive brand growth across Europe.
We think you need these skills to ace International Sales
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role. Highlight your experience in FMCG and any specific achievements in consumer-led growth across European markets. We want to see how you’ve influenced distributor partners and driven brand performance!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this International Sales role. Share specific examples of how you've tackled challenges and delivered results in similar positions. We love a good story!
Show Off Your Analytical Skills:Since this role requires strong commercial and numerical capability, don’t shy away from showcasing your analytical skills. Include any relevant data or metrics that demonstrate your ability to drive decisions based on consumer insights and financial performance.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at MacGregor Black
✨Know Your FMCG Inside Out
Make sure you brush up on your knowledge of the FMCG sector, especially in relation to consumer-led growth. Be prepared to discuss specific examples of how you've influenced distributor partners and driven brand growth in previous roles.
✨Showcase Your Analytical Skills
Since this role requires strong commercial and numerical capability, come ready with examples of how you've used data to shape decisions. Think about times when your analytical skills led to successful marketing strategies or improved ROI.
✨Prepare for Scenario Questions
Expect to face questions that challenge your ability to influence and manage distributor relationships. Prepare scenarios where you had to hold partners accountable or localise global campaigns effectively, demonstrating your proactive approach.
✨Demonstrate Autonomy and Ownership
This position values autonomy, so be ready to share instances where you've taken ownership of projects. Highlight your resilience and proactive nature, showing how you thrive in fast-paced environments and can drive results independently.
