Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create impactful marketing strategies for leading drink brands in hospitality and retail.
- Company: Join a global leader in the beverage industry with a dynamic team.
- Benefits: Hybrid work, competitive salary, and opportunities for creativity and innovation.
- Why this job: Make a real impact on brand visibility and growth in a vibrant market.
- Qualifications: Experience in FMCG and B2B marketing, strong communication skills.
- Other info: Exciting career development opportunities and a chance to shape industry strategies.
The predicted salary is between 36000 - 60000 £ per year.
Are you an FMCG marketer who knows how to make brands win at the point of purchase and the point of decision? Do you enjoy building B2B marketing strategies that genuinely support sales teams and customers? Are you excited by the challenge of growing drink brands across hospitality, foodservice, and retail channels?
MacGregor Black are excited to partner with a Global Leader in the Beverage Industry to appoint a Marketing Manager – FMCG & B2B Drinks Category. This is a permanent, hybrid role based in the Northampton area, playing a pivotal role in increasing brand visibility and accelerating category growth across foodservice, hospitality, and retail channels throughout the UK & Ireland.
This role is ideal for a marketer with FMCG and B2B experience who enjoys translating consumer and category insight into commercial action. You’ll own the UK B2B marketing plan—turning insight, innovation, and storytelling into campaigns that help customers win with great-tasting beverages.
From national trade shows to digital lead generation and account-based marketing, this is a hands-on role with real commercial impact.
Key Responsibilities- Build and execute customer marketing plans across hospitality, foodservice, and retail channels
- Drive business growth through demand-generation campaigns, sales enablement tools, and digital marketing
- Develop and deliver trade events, including activation concepting, stand experience design, and pre/post-event campaigns
- Lead integrated campaigns across drinks, equipment, and complementary products—seasonal activity, NPD launches, and co-brand partnerships
- Improve digital performance across owned channels, including e-commerce and social media
- Own brand positioning, product strategy, and category partnerships across the UK & Ireland
- Manage external agencies and suppliers, ensuring high-quality delivery on time and on budget
- Own the UK marketing budget with clear reporting and performance insight
- Lead, coach, and develop a Marketing Executive
- Champion category insight and competitive intelligence to identify growth and whitespace opportunities
- A confident marketer with FMCG, B2B, foodservice, or hospitality experience
- Highly organised, with the ability to manage multiple projects and stakeholders simultaneously
- Commercially focused, creatively minded, and comfortable using data to guide decisions
- Strong experience writing briefs and evaluating creative work
- An effective communicator with excellent interpersonal skills
- Proven experience managing agencies and developing people
- Interest or experience in digital marketing, including search and social
- Proactive, motivated, and comfortable travelling for events or customer activity when required
- Degree or CIM qualification is beneficial but not essential—attitude, energy, and capability matter most
- You’ll work on one of the UK’s most recognisable and culturally relevant drink categories
- Your marketing will directly influence commercial performance—not just awareness
- You’ll have the freedom to innovate, shape strategy, and see your work come to life across the industry
For more information, please contact Alice Redmond.
Marketing Manager – FMCG & B2B Drinks Category in High Wycombe employer: MacGregor Black
Contact Detail:
MacGregor Black Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager – FMCG & B2B Drinks Category in High Wycombe
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals at events, trade shows, or even online. Building relationships can open doors to opportunities that aren’t advertised.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your marketing campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Be ready to discuss how your experience aligns with their goals, especially in FMCG and B2B contexts. We want to see your passion!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Marketing Manager – FMCG & B2B Drinks Category in High Wycombe
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager in the FMCG and B2B drinks category. Highlight your relevant experience and skills that align with the job description, especially around brand visibility and marketing strategies.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the drinks industry and how your background in FMCG and B2B marketing makes you the perfect fit for this role. Be sure to mention specific achievements that demonstrate your impact.
Showcase Your Creativity: We love innovative thinkers! When detailing your past projects, focus on how you've used creativity to drive campaigns or solve problems. Whether it's a unique trade event or a digital marketing strategy, let your creative flair shine through.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values.
How to prepare for a job interview at MacGregor Black
✨Know Your Brands
Before the interview, dive deep into the brands you'll be working with. Understand their positioning in the market, recent campaigns, and how they perform across different channels. This knowledge will help you demonstrate your passion and insight during the conversation.
✨Showcase Your B2B Strategies
Prepare to discuss specific B2B marketing strategies you've implemented in the past. Be ready to share examples of how you've supported sales teams and driven growth through innovative campaigns. This will highlight your hands-on experience and strategic thinking.
✨Be Data-Driven
Since this role requires a strong focus on data, come prepared with examples of how you've used data to inform your marketing decisions. Whether it's improving digital performance or evaluating campaign success, showing your analytical skills will set you apart.
✨Engage with Questions
At the end of the interview, don’t shy away from asking questions. Inquire about the company's future plans for brand growth or how they measure success in their marketing efforts. This shows your genuine interest and helps you assess if the role is the right fit for you.
