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- Tasks: Lead brand execution and innovation for market-leading health & wellness brands.
- Company: Join a global FMCG leader in better-for-you food and beverages.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Shape the future of health & wellness brands and drive insight-led growth.
- Qualifications: 3-5 years in FMCG marketing with strong analytical and project management skills.
- Other info: Collaborative team culture where your ideas make a real impact.
The predicted salary is between 40000 - 50000 £ per year.
Are you an experienced brand marketer with a passion for insight-led growth and innovation? Do you thrive in commercially driven, cross-functional environments? Looking to work on market-leading brands within the health & wellness space? MacGregor Black are partnering with a leading international FMCG business on the search for a Brand Manager. Our client is a global leader within the better-for-you food and beverage category, with a portfolio of trusted, category-leading brands enjoyed by millions of consumers worldwide. In the UK & Ireland, the business represents two highly recognisable brands operating within the growing sugar alternatives and natural sweeteners market. The organisation combines entrepreneurial agility with the backing of an international group, offering both autonomy and scale.
Reporting to the Marketing Manager UK & Ireland, the Brand Manager will lead brand execution, innovation and insight-driven growth across the UK & Ireland market. This is a commercially focused brand role, working closely with Sales and cross-functional teams to ensure strategy is retailer-ready, performance-led and grounded in data.
Key Responsibilities:
- Lead the development and execution of annual brand plans across the UK & Ireland.
- Analyse market data (Nielsen/Circana, retailer EPOS and competitor activity) to identify growth drivers, risks and innovation opportunities.
- Deliver performance dashboards and actionable insights to support business decision-making.
- Partner with Sales to support range reviews, retailer presentations and new listing opportunities.
- Develop compelling, insight-led retailer decks and category narratives.
- Own the end-to-end NPD process from concept through to launch.
- Translate consumer and category insights into commercially viable innovation.
- Collaborate cross-functionally (R&D, Supply Chain, Regulatory, Sales) to deliver projects on time and in budget.
- Lead packaging updates, claims development and artwork changes.
- Work with creative, social and e-commerce agencies to deliver engaging UK-focused content.
- Manage marketing budgets including PO raising, tracking and reconciliation.
- Maintain consistency and accuracy of brand assets across digital and retail platforms.
What We’re Looking For:
- 3–5 years’ experience within FMCG brand or category marketing.
- Strong analytical capability with working knowledge of Nielsen, Circana or similar data tools.
- Proven track record of delivering NPD from concept to launch.
- Commercially astute with the ability to translate insight into growth.
- Confident communicator able to influence stakeholders internally and externally.
- Strong digital, social and e-commerce marketing understanding.
- Highly organised with excellent project management skills.
- Advanced Microsoft Office capability (Excel & PowerPoint essential).
Why Join?
- Work on two category-leading brands with strong market positions.
- Play a key role in shaping innovation within a fast-growing health & wellness category.
- Gain exposure across both brand marketing and category management.
- Join a collaborative, agile team where your ideas directly influence growth.
For more information, please contact Alice Redmond today!
Brand Manager in High Wycombe employer: MacGregor Black
Contact Detail:
MacGregor Black Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in High Wycombe
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its brands. Understand their market position and recent innovations. This will help you tailor your answers and show that you're genuinely interested in contributing to their success.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Brand Manager. Highlight your analytical skills and past successes in NPD to demonstrate your value to potential employers.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications!
We think you need these skills to ace Brand Manager in High Wycombe
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Brand Manager role. Highlight your experience in FMCG brand marketing and any relevant projects you've led. We want to see how your skills align with our needs!
Showcase Your Analytical Skills: Since this role requires strong analytical capabilities, don’t forget to mention your experience with data tools like Nielsen or Circana. Share specific examples of how you've used data to drive growth in previous roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about health & wellness brands and how you can contribute to our team. Make it engaging and insightful—just like the role itself!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at MacGregor Black
✨Know Your Brands Inside Out
Before the interview, make sure you research the brands you'll be working with. Understand their market position, target audience, and recent innovations. This will not only show your enthusiasm but also help you discuss how you can contribute to their growth.
✨Master the Data Tools
Since the role requires strong analytical skills, brush up on your knowledge of Nielsen, Circana, or similar data tools. Be prepared to discuss how you've used data in past roles to drive brand performance and innovation.
✨Prepare Insight-Led Examples
Think of specific examples from your experience where you've translated consumer insights into successful marketing strategies. Be ready to share these stories during the interview to demonstrate your capability in driving insight-led growth.
✨Showcase Your Cross-Functional Collaboration Skills
This role involves working closely with various teams. Prepare to discuss how you've successfully collaborated with sales, R&D, or creative teams in the past. Highlight any projects where your teamwork led to successful outcomes.