Head of Brand

Are you a commercially minded brand leader with experience growing challenger or start-up FMCG brands?

Can you translate consumer insight into a compelling brand strategy that delivers growth across retail?

Do you thrive in a hands-on environment where you can shape a brand’s direction and build a team?

MacGregor Black is partnering with a Beverage Business on the search for a Head of Brand, based in Greater London.

This is an opportunity to lead brand strategy and execution, strengthening consumer engagement and driving commercial growth. You will bring strategic thinking alongside the energy and entrepreneurial approach needed to turn plans into action.

Key responsibilities:

• Shape and deliver the brand strategy, positioning and marketing plans.




• Build brand awareness and consumer engagement through compelling campaigns.




• Partner with commercial teams to support retail growth and brand visibility.




• Use consumer, shopper and market insight to identify opportunities.




• Manage marketing investment with a clear focus on commercial returns.




• Lead and develop a growing brand team.

What are we looking for?

• Strong brand marketing experience within FMCG, ideally in a challenger, start-up or mid-sized business.




• Proven experience building brands within retail.




• A commercially focused, entrepreneurial mindset.




• Confidence balancing strategic leadership with hands-on delivery.




• Strong stakeholder management and people leadership skills.




• Hot beverage experience would be advantageous.

Salary: £80,000 plus wider benefits.

This is a confidential appointment. Further business details will be shared under NDA as part of the recruitment process.