At a Glance
- Tasks: Lead innovative marketing strategies to boost sales and customer engagement.
- Company: Join a leading retail group with a dynamic and collaborative culture.
- Benefits: Competitive salary of £75k plus benefits, including professional development opportunities.
- Other info: Opportunity to lead and develop high-performing teams in a fast-paced setting.
- Why this job: Make a real impact in a senior role that drives growth and transformation.
- Qualifications: Significant experience in marketing within wholesale, retail, or FMCG environments.
The predicted salary is between 75000 - 75000 £ per year.
Do you have experience leading commercially focused marketing across wholesale, retail or FMCG?
Can you demonstrate how marketing activity has directly improved sales, customer engagement and return on investment?
Are you an experienced people leader who can combine trade marketing, digital performance and supplier-funded activity?
- Mac Gregor Black are partnering with a leading retail group on the search for a
- Marketing Controller . This is a permanent role based in
Ealing.
Reporting to the Head of Marketing, the Marketing Controller will provide senior leadership across wholesale, trade and digital marketing activity.
Acting as the Head of Marketing’s second-in-command, you will translate commercial and trading priorities into integrated marketing plans that drive customer engagement, supplier investment and measurable sales growth.
This is a broad leadership role requiring someone who can balance strategic planning with hands-on delivery.
You will oversee campaign performance across multiple channels, develop the marketing team and help embed a more commercial, data-led approach across the function.
Key Responsibilities
- Lead the development and delivery of integrated wholesale and trade marketing plans across digital, e-commerce and offline channels.
- Align marketing activity with commercial priorities, trading plans, customer needs and wider business objectives.
- Develop commercially focused campaigns that drive sales, customer acquisition, retention and engagement.
- Provide senior oversight of digital marketing, e-commerce campaigns and performance optimisation.
- Maximise supplier-funded marketing revenue and ensure investment is converted into effective, measurable activity.
- Build strong relationships with suppliers, trading teams and commercial stakeholders to develop joint marketing programmes.
- Use customer, campaign and commercial data to improve targeting, effectiveness and return on investment.
- Establish clear performance measures and reporting frameworks across marketing activity.
- Lead, coach and develop teams across wholesale and digital marketing.
- Improve marketing processes, capability and ways of working across the function.
- Act as deputy to the Head of Marketing and support wider transformation and growth initiatives.
What We’re Looking For
- Significant senior marketing experience within wholesale, retail, convenience, FMCG or another complex multi-channel environment.
- A proven track record of delivering commercially driven marketing programmes linked to sales and revenue growth.
- Strong experience across trade marketing, customer marketing or supplier-funded marketing.
- Good knowledge of digital marketing, e-commerce and performance-led campaign activity.
- Strong commercial acumen and the ability to connect marketing investment with measurable business outcomes.
- Experience using customer data, analytics and insight to inform marketing decisions.
- The ability to influence senior commercial, trading and supplier stakeholders.
- Demonstrable experience leading, developing and motivating high-performing teams.
- A collaborative, pragmatic and delivery-focused leadership style.
- The confidence and capability to deputise for a senior marketing leader.
- Salary £75k plus benefits
- #J-18808-Ljbffr
Marketing Controller in Ealing employer: MacGregor Black
MacGregor Black is an exceptional employer, offering a vibrant and dynamic work environment in our Newcastle & Leeds offices. We prioritise employee growth through tailored development programmes and a meritocratic bonus structure, ensuring that your hard work is recognised and rewarded. Join us to become an expert in the recruitment industry while enjoying significant benefits and a supportive culture that fosters long-term career aspirations.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Controller in Ealing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MacGregor Black and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MacGregor Black are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MacGregor Black on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MacGregor Black. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Controller in Ealing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MacGregor Black. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MacGregor Black:Show us that you’ve done your homework! In your application, briefly mention what you admire about MacGregor Black’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MacGregor Black
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MacGregor Black will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MacGregor Black, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
