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- Tasks: Manage and optimise paid search and shopping campaigns to drive customer acquisition.
- Company: Join a fast-growing consumer goods business with a dynamic team.
- Benefits: Full-time role with competitive salary and opportunities for growth.
- Why this job: Make an immediate impact in a hands-on performance marketing role.
- Qualifications: 5+ years in performance marketing with strong analytical skills.
- Other info: Collaborate across teams and stay ahead of industry trends.
The predicted salary is between 36000 - 60000 £ per year.
Have you successfully managed large-scale paid search and shopping campaigns in a high-growth eCommerce environment? Do you thrive on using data, testing, and optimisation to drive profitable customer acquisition? Are you looking for a hands-on performance role where you can make an immediate commercial impact?
MacGregor Black is currently partnering with a fast-growing consumer goods business to recruit an E-Commerce Paid Search & Google Shopping Executive. This is a full-time, permanent, office-based role located in County Durham.
The E-Commerce Paid Search & Google Shopping Executive will take ownership of paid media activity across search, shopping, paid social, and marketplaces, reporting into the Head of Sales & Marketing. Operating within a performance-led FMCG environment, this role will play a key part in driving brand visibility, customer acquisition, and ROI across multiple digital channels.
Key Responsibilities:- Performance Marketing Ownership: Plan, execute, and optimise paid media campaigns across Google Ads, Google Shopping, Microsoft Ads, YouTube, Meta, TikTok, and selected marketplaces.
- Budget & ROI Management: Manage media budgets to maximise ROAS, CAC efficiency, and overall return on investment, adjusting spend in line with performance and market conditions.
- Testing & Experimentation: Lead keyword research, audience targeting, and structured A/B testing across creatives, formats, and messaging.
- Creative Optimisation: Partner closely with creative teams to develop and refine performance-led assets while maintaining brand consistency.
- Data-Driven Optimisation: Track and analyse core performance metrics including CTR, CPA, ROAS, CAC, and conversion rates to inform continuous optimisation.
- Insight & Reporting: Work with data and analytics teams to build dashboards, interpret performance trends, and share actionable insights with stakeholders.
- Cross-Functional Collaboration: Collaborate with wider marketing, digital, and data teams to support acquisition, retention, and lifetime value initiatives.
- Platform & Trend Leadership: Stay ahead of platform updates, algorithm changes, and industry trends, translating developments into clear paid media strategies.
- Strong hands-on experience managing Google Ads and Google Shopping campaigns.
- Proven experience across Microsoft Ads, Meta, TikTok, and paid social platforms.
- Experience running paid media for third-party marketplaces such as Amazon, eBay, or B&Q.
- 5+ years’ experience in performance marketing, ideally within FMCG, retail, or eCommerce.
- Highly analytical, with the ability to turn data into clear commercial actions.
- Demonstrated success scaling campaigns and delivering measurable ROI.
- Strong understanding of conversion funnels, attribution models, and customer segmentation.
- Experience building and executing structured testing and optimisation frameworks.
For more information, please contact Dan Hookway at MacGregor Black.
E-Commerce Paid Search & Google Shopping Executive employer: MacGregor Black
Contact Detail:
MacGregor Black Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-Commerce Paid Search & Google Shopping Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful campaigns. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own ready. Think about how your experience aligns with their needs, especially around data-driven optimisation and campaign management.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace E-Commerce Paid Search & Google Shopping Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of E-Commerce Paid Search & Google Shopping Executive. Highlight your experience with Google Ads, Microsoft Ads, and any other relevant platforms. We want to see how your skills match up with what we're looking for!
Showcase Your Achievements: When writing your application, don’t just list your responsibilities. Instead, showcase your achievements! Use numbers and data to demonstrate how you’ve driven ROI and improved campaign performance in previous roles. We love a good success story!
Be Data-Driven: Since this role is all about using data to optimise campaigns, make sure to mention specific metrics you've worked with. Talk about CTR, CPA, ROAS, and how you've used these to inform your strategies. We’re all about that data-driven mindset!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and it helps us keep track of your application. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at MacGregor Black
✨Know Your Numbers
Make sure you’re familiar with key performance metrics like CTR, CPA, and ROAS. Be ready to discuss how you've used these metrics in past campaigns to drive results. This shows you’re not just a numbers person but someone who can translate data into actionable strategies.
✨Showcase Your Campaigns
Prepare to talk about specific campaigns you've managed, especially those that involved Google Ads and Shopping. Highlight your role in planning, executing, and optimising these campaigns, and be ready to share the outcomes. Real-life examples will make your experience more tangible.
✨Emphasise Collaboration
This role involves working closely with creative teams and other departments. Share examples of how you’ve successfully collaborated in the past, whether it’s developing ad creatives or aligning with data teams for insights. It’s all about showing you can work well with others to achieve common goals.
✨Stay Ahead of Trends
Demonstrate your knowledge of current trends in eCommerce and digital marketing. Discuss any recent changes in platforms or algorithms that could impact paid media strategies. This shows you're proactive and committed to staying informed, which is crucial in a fast-paced environment.
