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- Tasks: Drive digital growth and optimise eCommerce performance for a leading consumer goods brand.
- Company: Join a high-growth, innovative consumer goods business in North Yorkshire.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional development.
- Why this job: Make a real impact on DTC growth and enhance digital strategies.
- Qualifications: Experience with Shopify and proven success in driving DTC growth.
- Other info: Collaborative environment with exciting projects and career advancement potential.
The predicted salary is between 36000 - 60000 £ per year.
Are you a commercially minded Digital Growth specialist with experience scaling DTC performance across multiple paid and owned channels? Do you enjoy owning the full eCommerce trading cycle – from onsite optimisation to acquisition and retention strategy? Are you motivated by driving measurable growth within a fast-evolving, category-leading consumer goods brand?
MacGregor Black are partnering with a high-growth, category-leading consumer goods business on the search for a Digital Growth Manager. This is a permanent opportunity based in North Yorkshire, operating on a hybrid working model. Reporting into the senior digital leadership team, this position will play a pivotal role in accelerating DTC revenue growth and enhancing overall digital performance.
The Digital Growth Manager will take ownership of the brand’s eCommerce ecosystem and core performance channels, balancing day-to-day trading execution with longer-term optimisation and innovation initiatives. The majority of focus will centre on trading, acquisition and retention performance, with additional scope dedicated to strategic growth projects and platform enhancements. This is a hands-on role requiring both commercial rigour and creative thinking — someone equally comfortable analysing performance metrics as they are shaping campaign concepts and customer journeys.
Key Responsibilities:- Own the day-to-day trading performance of the DTC website, ensuring a seamless, conversion-led and brand-aligned user experience.
- Manage merchandising, promotional execution, pricing updates and onsite optimisation in line with the commercial calendar.
- Partner cross-functionally to ensure campaign plans are effectively translated into digital execution.
- Work closely with supply chain and operations teams to align digital trading activity with inventory strategy and fulfilment capabilities.
- Manage third-party development partners to deliver platform improvements, UX enhancements and technical optimisation projects.
- Lead paid acquisition strategy across key digital channels in partnership with specialist agencies, driving revenue growth and return on ad spend.
- Oversee creative testing frameworks, leveraging audience insight and performance data to optimise messaging and formats.
- Own CRM strategy including lifecycle journeys, campaign planning, segmentation and retention initiatives to drive repeat purchase and customer lifetime value.
- Collaborate on integrated campaign planning to ensure cohesive execution across paid, owned and partner channels.
- Manage paid search and retail media activity across selected partner platforms, optimising investment for incremental return.
- Identify new revenue opportunities and scalable growth levers beyond core performance channels.
- Develop commercial cases to secure resource and budget for incremental initiatives.
- Lead continuous CRO testing, personalisation and customer journey improvements.
- Monitor and report on core KPIs including revenue, conversion rate, traffic quality, acquisition costs and retention metrics.
- Translate data into actionable insights that inform trading decisions and future investment.
- Conduct competitor and market analysis to refine digital strategy and positioning.
- Manage channel budgets effectively, ensuring efficient allocation aligned to performance outcomes.
- Enhance internal processes, briefing standards and ways of working to support scalable growth.
- Demonstrable experience managing Shopify (or comparable eCommerce platforms) within a B2C/DTC environment.
- Proven track record delivering measurable DTC growth across Paid Social, PPC and CRM.
- Strong commercial acumen with the ability to interpret data and influence decision-making.
- Experience managing agencies and collaborating across brand, marketing and operational stakeholders.
- Highly organised with the ability to prioritise and deliver multiple initiatives simultaneously.
- Brand-aware with an appreciation for maintaining consistency across digital touchpoints.
- Experience within a scaling SME or growth-stage consumer brand environment is advantageous.
For more information, please contact Daniel Hookway.
Digital Growth Manager employer: MacGregor Black
Contact Detail:
MacGregor Black Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Growth Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements in digital growth. This is your chance to showcase your creativity and analytical prowess in a way that a CV just can't.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to DTC growth. Be ready to discuss your past experiences and how they align with the role of Digital Growth Manager.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team and making an impact.
We think you need these skills to ace Digital Growth Manager
Some tips for your application 🫡
Show Your Digital Savvy: Make sure to highlight your experience with eCommerce platforms like Shopify. We want to see how you've driven DTC growth through various channels, so don’t hold back on those success stories!
Be Data-Driven: Since this role is all about measurable growth, include specific metrics and results from your past roles. We love seeing how you’ve used data to inform decisions and drive performance.
Tailor Your Application: Take the time to customise your application for us. Mention how your skills align with our needs, especially around trading performance and customer journey optimisation. It shows you’re genuinely interested!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at MacGregor Black
✨Know Your Numbers
As a Digital Growth Manager, you'll need to demonstrate your ability to analyse performance metrics. Brush up on key KPIs like conversion rates, traffic quality, and acquisition costs. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Creativity
This role requires a blend of commercial rigour and creative thinking. Prepare examples of successful campaigns you've led, focusing on how you shaped customer journeys and optimised user experiences. Highlight any innovative strategies that drove measurable growth.
✨Understand the eCommerce Ecosystem
Familiarise yourself with the full eCommerce trading cycle, especially if you've worked with platforms like Shopify. Be prepared to discuss how you've managed merchandising, promotional execution, and pricing updates in line with commercial calendars.
✨Collaboration is Key
You'll be partnering cross-functionally, so think about times you've worked with different teams, like supply chain or marketing. Share specific examples of how you translated campaign plans into digital execution and how you managed third-party partners for platform improvements.