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- Tasks: Lead the optimisation of digital experiences to boost conversion rates and customer satisfaction.
- Company: Join a fast-growing international consumer brand making waves in the digital space.
- Benefits: Enjoy competitive salary, performance bonuses, and 30 days holiday for work-life balance.
- Why this job: Be at the forefront of digital excellence and make a real impact on user journeys.
- Qualifications: Degree in Marketing, Business, or Psychology; proven CRO experience required.
- Other info: Work in a flat structure with opportunities for growth in a dynamic environment.
The predicted salary is between 36000 - 60000 £ per year.
Are you obsessed with creating seamless, high-converting digital experiences? Do you thrive on turning data into measurable success? Can you lead the charge in optimising user journeys from first click to final conversion?
MacGregor Black is partnering with a fast-growing international consumer brand to find a Conversion Rate Optimisation (CRO) Manager. This is a permanent position based in London.
As CRO Manager, you’ll be at the forefront of delivering digital excellence by owning and enhancing the customer journey across all digital touchpoints. Your mission? To ensure every element of the user experience is tested, analysed, and improved to drive conversion rates and customer satisfaction. Working closely with eCommerce, Digital Marketing, and UX teams, you will play a key role in translating insights into impact.
Key Responsibilities:- Develop and execute a robust CRO roadmap that aligns with overall digital objectives.
- Lead testing programmes across landing pages, funnels, and product pages to boost performance.
- Identify friction points in the customer journey and propose improvements to reduce bounce rates and cart abandonment.
- Utilise analytics and heatmapping tools (e.g. Google Analytics, Hotjar, Optimizely) to inform optimisation strategies.
- Work closely with UX/UI designers, developers, and marketing teams to ensure tests are implemented effectively and efficiently.
- Present clear reports on test results, learnings, and ROI to key stakeholders.
- Stay ahead of the curve by keeping an eye on digital trends and the CRO strategies of competitors.
- Degree in Marketing, Business, Psychology, or a related field.
- Proven experience in a CRO role within a consumer, eCommerce, or digital environment.
- Proficiency with A/B testing platforms and analytics tools.
- Excellent problem-solving skills and a user-centric mindset.
- Strong project management and stakeholder engagement abilities.
- Curious, analytical, and eager to innovate.
- Competitive salary with performance-based bonuses.
- 30 days of holiday per year for a balanced lifestyle.
- Flat organisational structure with room to grow.
- A forward-thinking, dynamic workplace with real impact.
For more information, contact Gabby Zachrisson.
Contact Detail:
MacGregor Black Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Manager (City of London)
✨Tip Number 1
Familiarise yourself with the latest trends in Conversion Rate Optimisation. Follow industry leaders on social media and read relevant blogs to stay updated. This knowledge will help you speak confidently about current strategies during interviews.
✨Tip Number 2
Network with professionals in the CRO field. Attend webinars, workshops, or local meetups to connect with others who share your passion. Building relationships can lead to valuable insights and potential referrals for job opportunities.
✨Tip Number 3
Prepare to discuss specific case studies from your past experiences. Be ready to explain how you identified issues, implemented solutions, and measured success. This will demonstrate your hands-on expertise and problem-solving skills.
✨Tip Number 4
Showcase your proficiency with analytics and testing tools by creating a portfolio of your work. Include examples of A/B tests you've conducted and the results achieved. This tangible evidence of your skills can set you apart from other candidates.
We think you need these skills to ace CRO Manager (City of London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Conversion Rate Optimisation. Focus on specific achievements, such as successful A/B tests or improvements in conversion rates, to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for creating seamless digital experiences. Mention how your skills align with the responsibilities of the CRO Manager role and provide examples of how you've optimised user journeys in the past.
Showcase Analytical Skills: Since the role requires proficiency with analytics tools, include any relevant certifications or experiences with platforms like Google Analytics or Hotjar. Highlight specific instances where your analytical skills led to measurable success.
Prepare for Potential Questions: Anticipate questions related to your problem-solving approach and project management skills. Be ready to discuss how you identify friction points in customer journeys and propose effective solutions during interviews.
How to prepare for a job interview at MacGregor Black
✨Showcase Your Analytical Skills
As a CRO Manager, your ability to analyse data is crucial. Be prepared to discuss specific examples of how you've used analytics tools like Google Analytics or Hotjar to drive conversion rates in previous roles.
✨Demonstrate Your User-Centric Approach
Highlight your understanding of user journeys and how you’ve improved them in the past. Share insights on how you identify friction points and implement changes that enhance the overall user experience.
✨Prepare for Testing Scenarios
Expect questions about A/B testing and optimisation strategies. Be ready to explain your process for developing and executing testing programmes, including how you measure success and report findings to stakeholders.
✨Stay Updated on Industry Trends
Show your passion for the field by discussing recent trends in CRO and digital marketing. Mention any competitors you admire and what you’ve learned from their strategies, demonstrating your proactive approach to staying informed.
