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- Tasks: Lead commercial growth and strategy for a premium spirits brand.
- Company: Join a fast-growing, founder-led spirits business in London.
- Benefits: Equity options, competitive salary, and a chance to shape a brand's future.
- Why this job: Play a pivotal role in building a purpose-led spirits brand.
- Qualifications: Senior sales experience in the spirits industry and strong commercial acumen.
- Other info: Dynamic leadership opportunity with international growth exposure.
The predicted salary is between 72000 - 108000 £ per year.
Recruitment Consultant for global roles within the Beverage Industry at MacGregor Black.
Have you led commercial growth for a premium spirits brand at a pivotal stage of scale? Are you equally comfortable setting strategy and rolling your sleeves up to deliver results? Looking to work closely with a Founder and play a key role in shaping a brand’s long-term future?
MacGregor Black is proud to partner with a fast-growing, premium spirits business in the search for a Commercial Director. This is a permanent role, based in London. This is a senior leadership opportunity within a founder‑led organisation entering its next phase of growth. The role will sit at the heart of the business, taking ownership of the UK commercial strategy while helping to build the structure, capability, and foundations required to support future international expansion.
Key Responsibilities:- Own and deliver the UK commercial strategy across multiple channels, with a focus on growth and profitability.
- Drive new business development through route‑to‑market partners and distributor networks.
- Strengthen presence within National Accounts, with particular focus on Grocery and National Groups.
- Manage and grow key customer relationships across major grocery and specialist retail accounts.
- Lead and develop a small London‑based sales team, providing structure, direction, and support.
- Take ownership of commercial budgeting, forecasting, and P&L management.
- Build and manage annual budgets aligned to strategic priorities.
- Work closely with the Founder on long‑term commercial planning aligned to a 3–5 year roadmap.
- Support international growth initiatives, with exposure to Europe and North America.
- Proven senior sales or commercial leadership experience within the spirits category.
- Strong understanding of premium brand positioning and route‑to‑market strategy.
- Experience working within both larger, structured drinks businesses and founder‑led or entrepreneurial brands.
- Demonstrable success in business development and distributor‑led growth models.
- Experience managing Grocery accounts and National Groups.
- Strong commercial acumen with confidence owning budgets and P&L responsibility.
- Track record of building relationships across the UK drinks industry.
- International exposure or experience supporting growth outside the UK is advantageous.
- A dynamic, communicative leader comfortable working closely with founders and senior stakeholders.
- Benefits package included.
- Equity/share options in place of a traditional bonus.
- Opportunity to play a key role in building a premium, purpose‑led spirits brand.
Apply now or contact Kieron Hall at MacGregor Black to learn more about this opportunity.
Additional Details:
- Seniority level: Director
- Employment type: Full‑time
- Job function: Sales, Business Development, and Management
- Industries: Beverage Manufacturing
Commercial Director employer: MacGregor Black
Contact Detail:
MacGregor Black Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Director
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Showcase Your Expertise
When you get the chance to chat with potential employers, make sure to highlight your achievements and how they relate to the role. We want to see how your experience in driving commercial growth can benefit their brand. Be ready to share specific examples!
✨Prepare for Interviews
Do your homework before any interview! Research the company, understand their products, and think about how you can contribute to their growth. We suggest preparing some insightful questions to ask them too – it shows you’re genuinely interested and engaged.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate individuals who are ready to take on exciting challenges in the beverage industry.
We think you need these skills to ace Commercial Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Commercial Director. Highlight your experience in leading commercial growth, especially within the spirits category, and don’t forget to showcase your success in business development.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this pivotal role. Mention your experience with premium brands and how you can contribute to the long-term vision of the company.
Showcase Your Leadership Skills: As a senior leadership position, we want to see your ability to lead and develop teams. Share examples of how you've managed sales teams and built strong relationships within the industry.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates regarding your application status.
How to prepare for a job interview at MacGregor Black
✨Know Your Numbers
As a Commercial Director, you'll need to demonstrate your understanding of budgets and P&L management. Brush up on your financial metrics and be ready to discuss how you've successfully managed budgets in previous roles. This will show that you can take ownership of the commercial strategy effectively.
✨Showcase Your Leadership Style
You'll be leading a small sales team, so it's crucial to convey your leadership approach. Prepare examples of how you've developed teams in the past, especially in dynamic environments. Highlight your ability to provide structure and support while driving results.
✨Understand the Brand's Positioning
Familiarise yourself with the premium spirits brand you'll be working with. Understand their market positioning and route-to-market strategies. Be prepared to discuss how you would enhance their presence within National Accounts and grocery sectors, showcasing your industry knowledge.
✨Prepare for Strategic Discussions
Since you'll be working closely with the Founder on long-term planning, think about strategic initiatives you've implemented in the past. Be ready to share your vision for the brand's growth and how you would align it with a 3–5 year roadmap, demonstrating your forward-thinking mindset.
