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- Tasks: Lead the London expansion of a premium spirits brand and build strong relationships in the trade.
- Company: Fast-growing British spirits business with an entrepreneurial spirit.
- Benefits: Competitive salary, performance bonuses, pension scheme, and profit share opportunities.
- Why this job: Own your territory, make an impact, and thrive in a dynamic, autonomous role.
- Qualifications: Experience in selling spirits and established relationships in the hospitality sector.
- Other info: Join a supportive culture with clear progression opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Are you already trusted by bartenders and operators across London? Enjoy being out in the trade, opening doors and building brands from the ground up? Looking for a role where you genuinely own your patch and can make your mark? MacGregor Black is working with a fast-growing, premium British spirits business to appoint an On-Trade Sales Manager to lead their London expansion. This is a remote, permanent position focused on building long-term distribution and reputation across the capital’s most influential venues. This role suits someone who thrives in autonomy, prefers the bar to the desk, and wants to play a visible part in scaling ambitious challenger brands.
Key Responsibilities:
- Develop and execute a London territory plan focused on high-quality on-trade accounts
- Secure new listings and grow distribution across cocktail bars, premium pubs, hotels, and hospitality groups
- Build lasting partnerships with bartenders, managers, and owners through regular in-market presence
- Drive menu features, staff advocacy, and repeat purchasing
- Represent the brands at tastings, activations, and industry events
- Protect brand positioning and quality of execution in every outlet
- Collaborate with wholesale partners to unlock the right customers and volume opportunities
- Track performance within your patch and feed insight back into the wider commercial team
What We're Looking For:
- Proven experience selling spirits into the London on-trade
- Established relationships within the bar and hospitality community
- Comfortable competing in premium categories and winning distribution
- Background working with quality-led or craft spirits portfolios
- Commercial, self-motivated, and relationship-driven
- Happy operating autonomously with clear accountability for results
Salary and Benefits:
- £45 – 50k base salary
- Performance-related bonus structure
- Pension scheme
- Opportunity to participate in profit share as the business scales
- Clear progression opportunities within a growing, entrepreneurial organisation
- High level of autonomy and influence on the London on-trade strategy
- Supportive, ambitious culture with strong backing from the wider business
Apply now or contact Kieron Hall at MacGregor Black to discuss this opportunity in confidence.
Sales Manager in City of London employer: MacGregor Black
Contact Detail:
MacGregor Black Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager in City of London
✨Tip Number 1
Network like a pro! Get out there and mingle with bartenders and operators in London. Attend industry events, tastings, and activations to build those all-important relationships that can help you land the job.
✨Tip Number 2
Show your passion for the brand! When you’re chatting with potential employers or connections, make sure to express your enthusiasm for their spirits. Share your ideas on how you could help grow their presence in the on-trade scene.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like the one we’re working with, and express your interest in joining their team. You never know what opportunities might arise!
✨Tip Number 4
Utilise our website to apply! We’ve got loads of resources and job listings that can help you find the perfect role. Make sure to check it out and submit your application through us for the best chance at landing that Sales Manager position.
We think you need these skills to ace Sales Manager in City of London
Some tips for your application 🫡
Show Your Passion for Spirits: When writing your application, let your love for the spirits industry shine through. Share your experiences and how they’ve shaped your understanding of the on-trade market. We want to see that you’re not just looking for a job, but that you genuinely care about building brands and relationships.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in selling spirits and any established relationships you have within the London bar scene. We appreciate when candidates take the time to connect their background with what we’re looking for.
Be Authentic: Don’t be afraid to let your personality come through in your application. We value authenticity and want to know who you are beyond your professional achievements. Share anecdotes or insights that reflect your character and approach to sales.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensures it lands in the right hands. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at MacGregor Black
✨Know Your Territory
Before the interview, make sure you’re familiar with the London on-trade scene. Research key venues, popular cocktail bars, and any recent trends in the spirits market. This will not only show your passion but also demonstrate that you’re ready to hit the ground running.
✨Showcase Your Relationships
Be prepared to discuss your existing connections within the bar and hospitality community. Share specific examples of how these relationships have helped you secure listings or grow distribution in the past. This will highlight your ability to build partnerships and drive sales.
✨Demonstrate Autonomy
Since this role requires a high level of autonomy, come equipped with examples of how you’ve successfully managed your own territory or projects. Talk about your decision-making process and how you hold yourself accountable for results.
✨Engage with Brand Passion
Express your enthusiasm for premium and craft spirits during the interview. Discuss any relevant experiences you have with brand activations or tastings, and how you can protect brand positioning while driving sales. This will resonate well with the company’s focus on quality and reputation.
