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- Tasks: Lead the launch of a premium beer brand in London's vibrant hospitality scene.
- Company: Join a dynamic team at a surf-inspired beer brand making waves in the UK market.
- Benefits: Competitive salary, travel expenses covered, training support, and clear career progression.
- Why this job: Be the face of a brand that values culture, energy, and social connections.
- Qualifications: Experience in London’s on-trade and a strong network in hospitality venues.
- Other info: Exciting opportunity to shape a new market and build a team over time.
The predicted salary is between 55000 - 65000 £ per year.
Do you have strong relationships across London’s pub, bar, and hospitality scene? Comfortable being the first hire on the ground and building a market from scratch? Looking for a role where culture, energy, and brand presence matter as much as numbers?
MacGregor Black is partnering with a Premium beer brand as they launch into the UK market. This newly created London Sales Lead role will be responsible for establishing the brand in the London on-trade and acting as its face in-market during an exciting early growth phase. This is a field-based, relationship-led role for someone who thrives in hospitality environments and aligns naturally with a brand rooted in beach lifestyle, surf culture, and social connection.
Key Responsibilities:- Lead the launch of the brand into the London on-trade, building distribution from zero
- Secure tap placements across pubs, bars, clubs, and culture-led venues
- Build and maintain strong relationships with operators, GMs, buyers, and tastemakers
- Identify and prioritise credibility-driving, trend-led accounts over short-term volume
- Open doors proactively and build momentum through consistent market presence
- Deliver tastings, takeovers, launches, and on-trade brand activations
- Work evenings and weekends where required to support on-trade activity
- Feed market insight, feedback, and opportunity mapping back to the wider business
- Support the foundations for future UK growth, with scope to build a team over time
- Proven experience selling into the London on-trade
- Strong network across pubs, bars, and hospitality-led venues
- Background in drinks, hospitality, or on-trade brand activation
- Commercially astute with a strong understanding of brand-building in on-trade environments
- Confident operating autonomously in a challenger or start-up environment
- Character and energy that aligns with a beach-led, surf-inspired, social lifestyle brand
- Beer experience beneficial but not essential
- Base salary between £55 – 65k
- Travel and business expenses covered
- Training and development support
- Company pension scheme
- Clear progression opportunities as the UK business grows
- Opportunity to play a key role in shaping a new market launch
Apply now or contact Kieron Hall at MacGregor Black to discuss this opportunity.
London Sales Lead in City of London employer: MacGregor Black
Contact Detail:
MacGregor Black Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land London Sales Lead in City of London
✨Tip Number 1
Network like a pro! Get out there and mingle with folks in the London pub and bar scene. Attend events, join local hospitality groups, and don’t be shy about introducing yourself to key players. Building those relationships is crucial for landing that Sales Lead role.
✨Tip Number 2
Show your passion for the brand! When you get the chance to chat with potential employers, let your enthusiasm for the beach lifestyle and surf culture shine through. They want someone who embodies the brand, so make sure they see that energy in you.
✨Tip Number 3
Be proactive! Don’t wait for opportunities to come to you. Reach out to pubs, bars, and clubs directly to introduce yourself and the brand. Offer to host tastings or events to showcase what you can bring to the table. This hands-on approach will set you apart.
✨Tip Number 4
Keep an eye on market trends! Stay updated on what's hot in the London on-trade scene. Use this knowledge to tailor your conversations and show how you can help the brand tap into those trends. And remember, apply through our website for the best chance at landing that dream job!
We think you need these skills to ace London Sales Lead in City of London
Some tips for your application 🫡
Show Your Passion for Hospitality: When writing your application, let your love for the pub and bar scene shine through. We want to see how your experiences align with our brand's beach lifestyle and social connection vibe.
Highlight Your Network: Make sure to mention any strong relationships you have in the London on-trade. We’re looking for someone who can hit the ground running, so showcasing your connections with operators and buyers will definitely catch our eye.
Be Authentic and Energetic: Your personality matters! We want to know about your character and energy. Use your application to convey how you embody the surf-inspired, social lifestyle that our brand represents.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape a new market launch.
How to prepare for a job interview at MacGregor Black
✨Know Your Audience
Before the interview, do your homework on the company and its brand. Understand their values, culture, and what they stand for. This will help you connect your experience in the London on-trade with their vision, showing that you're not just a fit for the role but also for the brand.
✨Showcase Your Network
Since this role relies heavily on relationships within the hospitality scene, be ready to discuss your existing connections. Prepare examples of how you've leveraged these relationships in the past to drive sales or brand presence, and how you plan to use them to launch this new brand successfully.
✨Demonstrate Your Passion
This position is all about energy and culture. Make sure to convey your enthusiasm for the brand and the lifestyle it represents. Share personal stories or experiences that align with the beach lifestyle and surf culture, as this will resonate well with the interviewers.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like securing tap placements or building relationships with key accounts. Think through potential scenarios beforehand and outline your strategies, demonstrating your proactive approach and problem-solving skills.
