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- Tasks: Manage brand strategy and marketing for exciting licensed toy properties.
- Company: Join a well-established toy company making waves in the industry.
- Benefits: Enjoy a competitive salary, benefits, and a vibrant work culture.
- Why this job: Be part of a creative team that shapes children's entertainment and toys.
- Qualifications: Experience in brand management, especially with licensed products, is essential.
- Other info: This is a full-time, mid-senior level role based in London.
The predicted salary is between 36000 - 60000 £ per year.
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Direct message the job poster from MacGregor Black
Brand Manager
Are you looking to progress within the toy industry?
Do you have a strong licensing background?
Are you commercially minded with excellent project management skills?
Macgregor Black are partnering with a well-established toy company on the search for a Brand Manager. This is a permanent role based in London.
As the Brand Manager, you’ll be responsible for managing brand strategy, marketing activation, and product lifecycle for some of the most exciting, licensed properties in the industry.
Key Responsibilities:
- Develop and execute brand plans for key licensed ranges, ensuring alignment with global and local strategies
- Collaborate with licensors to maximise brand equity and ensure brand compliance
- Manage the full product lifecycle – from concept to shelf – including packaging, pricing, and positioning
- Work cross-functionally with Sales, Product Development, and Digital teams to support go-to-market execution
- Analyse market trends, consumer insights, and competitor activity to identify growth opportunities
- Oversee marketing budgets and support trade marketing activities
- Present brand strategies and performance updates to internal and external stakeholders
What We\’re Looking For:
- Proven experience in a Brand Manager or Senior Marketing Executive role, ideally within toys, FMCG, or licensed consumer products
- Strong background in working with licensed brands and managing licensor relationships
- Commercially minded with excellent project management skills
- Confident communicator and team player
- Passion for the toy industry and children’s entertainment brands
Competitive salary + benefits.
Please contact Luke Boyle for more information today.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Industries
Retail
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Brand Manager employer: MacGregor Black
Contact Detail:
MacGregor Black Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Network within the toy industry by attending relevant trade shows and events. This will help you connect with key players and gain insights into the latest trends, which can be beneficial when discussing your passion for the industry.
✨Tip Number 2
Familiarise yourself with the specific licensed brands that the company works with. Understanding their brand strategies and market positioning will allow you to speak knowledgeably during interviews and demonstrate your alignment with their goals.
✨Tip Number 3
Prepare to discuss your project management experience in detail. Be ready to share examples of how you've successfully managed product lifecycles and collaborated with cross-functional teams, as these skills are crucial for the Brand Manager role.
✨Tip Number 4
Engage with the company's social media channels and online presence. This will not only keep you updated on their latest initiatives but also provide you with talking points that can impress during your interview.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management, particularly within the toy or FMCG sectors. Emphasise your project management skills and any work with licensed brands.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the toy industry and detail how your background aligns with the responsibilities of the Brand Manager role. Mention specific examples of successful brand strategies you've executed.
Showcase Your Communication Skills: Since the role requires confident communication, ensure your application reflects your ability to present ideas clearly. Use concise language and structure your documents well to demonstrate this skill.
Highlight Market Analysis Experience: Discuss any experience you have with analysing market trends and consumer insights. Provide examples of how you've identified growth opportunities in previous roles, as this is a key responsibility for the position.
How to prepare for a job interview at MacGregor Black
✨Show Your Passion for the Toy Industry
Make sure to express your enthusiasm for the toy industry and children's entertainment during the interview. Share any personal experiences or insights that highlight your genuine interest in toys and how they impact children's lives.
✨Demonstrate Your Licensing Knowledge
Since a strong licensing background is crucial for this role, be prepared to discuss your experience with licensed brands. Highlight specific projects where you successfully managed licensor relationships and maximised brand equity.
✨Prepare for Project Management Questions
Expect questions about your project management skills. Be ready to provide examples of how you've managed product lifecycles, from concept to shelf, and how you collaborated with cross-functional teams to achieve successful outcomes.
✨Analyse Market Trends
Research current market trends and consumer insights related to the toy industry. Be prepared to discuss how these trends could influence brand strategy and identify potential growth opportunities for the company.
