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- Tasks: Manage and optimise paid search and shopping campaigns to drive customer acquisition.
- Company: Fast-growing consumer goods business with a dynamic team.
- Benefits: Full-time role with competitive salary and opportunities for growth.
- Why this job: Make an immediate impact in a hands-on performance marketing role.
- Qualifications: 5+ years in performance marketing with strong analytical skills.
- Other info: Collaborative environment focused on innovation and data-driven strategies.
The predicted salary is between 36000 - 60000 £ per year.
Have you successfully managed large-scale paid search and shopping campaigns in a high-growth eCommerce environment? Do you thrive on using data, testing, and optimisation to drive profitable customer acquisition? Are you looking for a hands-on performance role where you can make an immediate commercial impact?
MacGregor Black is currently partnering with a fast-growing consumer goods business to recruit an E-Commerce Paid Search & Google Shopping Executive. This is a full-time, permanent, office-based role located in County Durham.
The E-Commerce Paid Search & Google Shopping Executive will take ownership of paid media activity across search, shopping, paid social, and marketplaces, reporting into the Head of Sales & Marketing. Operating within a performance-led FMCG environment, this role will play a key part in driving brand visibility, customer acquisition, and ROI across multiple digital channels.
Key Responsibilities- Performance Marketing Ownership: Plan, execute, and optimise paid media campaigns across Google Ads, Google Shopping, Microsoft Ads, YouTube, Meta, TikTok, and selected marketplaces.
- Budget & ROI Management: Manage media budgets to maximise ROAS, CAC efficiency, and overall return on investment, adjusting spend in line with performance and market conditions.
- Testing & Experimentation: Lead keyword research, audience targeting, and structured A/B testing across creatives, formats, and messaging.
- Creative Optimisation: Partner closely with creative teams to develop and refine performance-led assets while maintaining brand consistency.
- Data-Driven Optimisation: Track and analyse core performance metrics including CTR, CPA, ROAS, CAC, and conversion rates to inform continuous optimisation.
- Insight & Reporting: Work with data and analytics teams to build dashboards, interpret performance trends, and share actionable insights with stakeholders.
- Cross-Functional Collaboration: Collaborate with wider marketing, digital, and data teams to support acquisition, retention, and lifetime value initiatives.
- Platform & Trend Leadership: Stay ahead of platform updates, algorithm changes, and industry trends, translating developments into clear paid media strategies.
- Strong hands-on experience managing Google Ads and Google Shopping campaigns.
- Proven experience across Microsoft Ads, Meta, TikTok, and paid social platforms.
- Experience running paid media for third-party marketplaces such as Amazon, eBay, or B&Q.
- 5+ years’ experience in performance marketing, ideally within FMCG, retail, or eCommerce.
- Highly analytical, with the ability to turn data into clear commercial actions.
- Demonstrated success scaling campaigns and delivering measurable ROI.
- Strong understanding of conversion funnels, attribution models, and customer segmentation.
- Experience building and executing structured testing and optimisation frameworks.
For more information, please contact Dan Hookway at MacGregor Black.
E-Commerce Paid Search & Google Shopping Executive in Bath employer: MacGregor Black
Contact Detail:
MacGregor Black Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-Commerce Paid Search & Google Shopping Executive in Bath
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful campaigns. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to eCommerce and paid search. We want you to feel confident and ready to impress with your knowledge and experience!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace E-Commerce Paid Search & Google Shopping Executive in Bath
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of E-Commerce Paid Search & Google Shopping Executive. Highlight your experience with Google Ads, Microsoft Ads, and any relevant eCommerce campaigns you've managed. We want to see how your skills align with our needs!
Show Off Your Data Skills: Since this role is all about data-driven optimisation, don’t shy away from showcasing your analytical skills. Include specific metrics and results from past campaigns to demonstrate how you’ve used data to drive performance. We love numbers that tell a story!
Be Creative in Your Cover Letter: Your cover letter is your chance to show us your personality! Share your passion for performance marketing and how you’ve creatively solved problems in previous roles. We’re looking for someone who can think outside the box while staying results-focused.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at MacGregor Black
✨Know Your Numbers
Before the interview, brush up on key performance metrics like CTR, CPA, and ROAS. Be ready to discuss how you've used these metrics to optimise campaigns in your previous roles. This shows you’re not just familiar with the terms but can apply them effectively.
✨Showcase Your Campaigns
Prepare specific examples of successful paid search and shopping campaigns you've managed. Highlight the strategies you implemented, the challenges you faced, and the results you achieved. This will demonstrate your hands-on experience and ability to drive ROI.
✨Stay Current with Trends
Research the latest trends in eCommerce and digital marketing, especially around Google Ads and social media platforms. Being able to discuss recent updates or changes in algorithms will show that you’re proactive and knowledgeable about the industry.
✨Collaborative Mindset
Emphasise your experience working cross-functionally with creative and data teams. Share examples of how collaboration has led to successful campaign outcomes. This role requires teamwork, so showing you can work well with others is crucial.
