At a Glance
- Tasks: Lead exciting retail activation campaigns and collaborate with top brands.
- Company: Join a leading UK consumer retail business with a vibrant culture.
- Benefits: Competitive salary, bonus opportunities, and career progression.
- Other info: Dynamic role with opportunities to mentor and lead a team.
- Why this job: Make a real impact in retail marketing and grow your skills.
- Qualifications: Experience in trade or shopper marketing and strong project management skills.
The predicted salary is between 40000 - 50000 £ per year.
Are you passionate about bringing brands to life through engaging retail and shopper activation campaigns?
Do you enjoy working with commercial teams, suppliers and marketing to deliver impactful campaigns that drive results?
Looking for a role that offers genuine progression and the opportunity to broaden your experience across multiple retail activation channels?
- Mac Gregor Black are partnering with a leading
- UK consumer Retail business on the search for an
- Activation Manager . This is permanent role is
- Head Office based in
Greater London .
This is an exciting opportunity for an ambitious activation or trade marketing professional looking to take the next step in their career.
You'll play a key role in delivering integrated activation campaigns across a broad retail estate, working closely with leading FMCG suppliers and internal stakeholders to create commercially successful campaigns.
If you're looking to gain wider exposure across shopper marketing, retail activations, supplier partnerships and team leadership, this role offers an excellent platform for future career progression.
Key Responsibilities
- Lead the planning and delivery of integrated supplier-funded activation campaigns across multiple retail channels.
- Develop strong commercial relationships with supplier partners to secure investment and deliver joint activation plans.
- Create engaging seasonal, promotional and tactical activation campaigns that drive shopper engagement and commercial performance.
- Work closely with Commercial, Marketing, Creative, Finance and Operations teams to ensure seamless campaign delivery.
- Identify new activation opportunities that generate incremental revenue and enhance the customer experience.
- Manage campaign budgets, reporting and ROI analysis, ensuring maximum return on supplier investment.
- Lead, coach and develop a small team, providing clear direction and support across campaign delivery.
- Monitor market trends, competitor activity and shopper behaviour to identify future activation opportunities.
Qualifications & Experience
- Experience within Trade Marketing, Shopper Marketing, Brand Activation or Retail Marketing.
- Strong understanding of delivering integrated retail activation campaigns.
- Commercial mindset with experience working alongside suppliers or commercial teams.
- Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
- Previous experience leading or mentoring team members is advantageous.
- Strong communication and stakeholder management skills.
- Analytical mindset with the ability to measure campaign success and identify future opportunities.
- A proactive, organised and collaborative approach with a passion for delivering best-in-class activations.
- Salary & Benefits
- Base salary up to
- £40,000
- Bonus
- #J-18808-Ljbffr
Activation Manager employer: MacGregor Black
MacGregor Black is an exceptional employer, offering a vibrant and dynamic work environment in our Newcastle & Leeds offices. We prioritise employee growth through tailored development programmes and a meritocratic bonus structure, ensuring that your hard work is recognised and rewarded. Join us to become an expert in the recruitment industry while enjoying significant benefits and a supportive culture that fosters long-term career aspirations.
StudySmarter Expert Advice🤫
We think this is how you could land Activation Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MacGregor Black and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MacGregor Black are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MacGregor Black on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MacGregor Black. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Activation Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MacGregor Black. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MacGregor Black:Show us that you’ve done your homework! In your application, briefly mention what you admire about MacGregor Black’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MacGregor Black
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MacGregor Black will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MacGregor Black, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
