Social Media and Digital Marketing Assistant - 6-month FTC in London

We are looking for a Social Media and Digital Marketing Assistant to join our friendly Marketing and Business Development team on a six-month contract, providing support while the team works on a major project.

The successful candidate will work closely with stakeholders across the firm to produce written and visual content, monitor firm-owned social media channels, escalate reputational issues, action campaigns, and report on digital channel analytics. They will be passionate about all things social, and while this will be the main focus of the role, they will also work across the full digital marketing spectrum, including email, website and marketing analytics. With mentoring from our digital marketing manager, they will manage the day-to-day running of the firm's social media platforms creating and scheduling content, and tracking and analysing performance.

We are looking for someone who is full of ideas, with strong commercial acumen to exercise sound judgement. This role requires excellent attention to detail, effective communication, and a collaborative can-do attitude. Strong organisation and time management skills are essential.

Duties will include:

• Create and curate engaging content (mainly in Canva and Hootsuite) in the firm's tone of voice across our social media platforms, including but not limited to, LinkedIn, Instagram, and X, to increase engagement, interaction, and brand profile;
• Manage the firm's social media editorial schedule and publish content across our social media platforms using Hootsuite;
• Collaborate with key stakeholders/content owners to mitigate risk and ensure proper governance/approvals for social posts;
• Maintain an ongoing dialogue with various internal stakeholders to effectively communicate the firm's business and cultural messages;
• Monitor all social media platforms, engaging with followers and preparing responses to comments, messages, and enquiries in a timely and professional manner;
• Track and analyse digital channel performance metrics and provide regular reports and recommendations to the marketing team;
• Assist with the upkeep and content editing of the website;
• Monitor the website inbox and relay queries to the relevant internal person or team;
• Support the digital marketing manager with maintaining best practice around the firm's email marketing system (Vuture) to enhance business development efforts;
• Provide cover for creating and sending email campaigns from Vuture;
• Assist with the scheduling, production and distribution of podcasts.

This job description encompasses the main duties of the role and is by no means exhaustive. It is anticipated that duties may vary from time to time according to the needs of the department.

The successful candidate will ideally possess the following:

• At least one year's experience working in a professional services environment (ideally) with shifting priorities, deadlines, and deliverables. While the role is well supported, it's important the individual is comfortable managing their own workload;
• Experience of developing and executing successful social media campaigns across organic and paid social;
• Experience managing editorial calendars across various social media platforms: LinkedIn, Instagram and X;
• Experience with social media monitoring and management tools for social listening, publishing, and reporting (i.e. Hootsuite, LinkedIn and Google Analytics, etc.);
• Passion for social media, PR and digital marketing and proven ability to exercise sensible reasoning in a fast-paced environment;
• Strong knowledge of the social media landscape and trends;
• Experience with email marketing and website content editing;
• Confidence to pitch fresh ideas, think creatively, and identify and solve problems;
• Proficiency with key business applications, including Outlook, Word, PowerPoint, Excel, Teams and Zoom;
• Proven ability to work efficiently and consistently with accuracy and attention to detail;
• A team player with enthusiastic attitude and entrepreneurial spirit. Eager to learn, contribute, and make an impact.

Desirable skills and experience:

• Experience of creating and editing social media artwork in Canva;
• Familiarity with podcast recording and editing (all done via apps not physical mics).

Any offer of employment with us is subject to our pre-employment checks which are conducted by a third-party screening provider. These may include but are not limited to your professional and academic qualifications, any criminal records and employment references. These checks will be initiated with your consent and your offer will be subject to the successful completion of these checks.

We are a distinctive London-based law firm with a unique combination of services built and shaped around the needs of our clients. Our unrivalled blend of expertise, agility and culture means we have the flexibility to meet their most challenging demands and adapt to the changing world around us. While many of our services can be found at other firms, the mix cannot.

We find, recruit and train talented people from all backgrounds, building careers for the long term, to one day shape and lead the firm. We know each other personally which means we work together with more cohesion, and less formality. Our culture is thoughtful, challenging and supportive, and we are a place where everyone, at whatever level, can thrive. We remain focused on equal treatment in recruitment, retention and promotion.

Inclusion is one of our key priorities and it is a goal we are actively working towards. We believe that an inclusive, forward-thinking culture is intrinsically important and enables us to provide innovative solutions to our clients. We welcome applications from people of all backgrounds, bringing different perspectives and experiences, making Macfarlanes an exciting and stimulating place to work. We seek to recruit the best candidates, regardless of age, gender, race, ethnicity, social or economic background, religion, disability, sexual orientation or any other characteristic.

As part of this commitment, we will ask you certain diversity data questions. We would really appreciate you and/or your recruiter completing these questions when submitting an application to Macfarlanes as this data enables us to measure our progress and identify any actions needed to continue to support an inclusive culture. This data is anonymised to maintain the privacy of applicants. If you have any questions relating to how this data is used, please contact a member of the recruitment team.

Should you require any adjustments during the application and/or interview process, please do not hesitate to inform your recruiter or a member of the recruitment team. Please note, the job description is available in other accessible formats (for example, large print).

We are a Disability Confident Employer and will offer an interview to disabled applicants who best meet the essential criteria for the role. If you would like to apply through the Disability Confident Interview Scheme, please email the recruitment team at recruitment@macfarlanes.com.