At a Glance
- Tasks: Manage social media, email marketing, and website content for a leading law firm.
- Company: Join a prestigious international law firm with a dynamic marketing team.
- Benefits: Gain valuable experience in digital marketing within a professional services environment.
- Other info: Ideal for proactive individuals eager to learn and grow in a fast-paced setting.
- Why this job: Make an impact by driving engaging digital campaigns and enhancing brand presence.
- Qualifications: Experience in digital marketing, especially with LinkedIn and email platforms.
The predicted salary is between 31500 - 38500 £ per year.
A leading international law firm is seeking a Digital Marketing Executive to join its Marketing & Business Development team. This is an exciting opportunity for a digital marketing professional to take ownership of day-to-day digital activity across social media, email marketing and website content, working closely with fee earners and business services teams to deliver campaigns and thought leadership across the firm's digital channels.
The Responsibilities
- Manage the day-to-day delivery of the firm's social media channels, particularly LinkedIn, including scheduling, publishing and maintaining the editorial calendar.
- Draft, edit and proofread digital content, coordinating stakeholder approvals and ensuring messaging is accurate and consistent with the firm's tone of voice.
- Create engaging social media assets using Canva and identify opportunities to increase engagement across corporate and employer brand channels.
- Support email marketing activity, providing guidance and quality assurance to colleagues using the firm's email marketing platform and maintaining consistent campaign standards.
- Manage website content through the CMS, publishing and updating pages while applying SEO best practice and ensuring content accuracy.
- Support the end-to-end production of podcasts, webinars, events and wider digital campaigns across the firm's channels.
- Monitor digital performance using platform analytics and GA4, contributing to reporting and using insights to inform future content, campaigns and scheduling decisions.
The Candidate
- Previous experience in a digital marketing role, ideally within a professional services or similarly complex environment, with hands-on experience managing business social media channels, particularly LinkedIn.
- Excellent written English, copywriting and proofreading skills, alongside experience with email marketing platforms, Canva and digital analytics; experience with CMS platforms, paid social or podcast production would be advantageous.
- A highly organised, proactive and detail-oriented individual with strong stakeholder management skills, commercial awareness and an interest in using AI and emerging digital tools to improve marketing activity and efficiency.
Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.
Digital Marketing Executive in London employer: Macfarlanes
Macfarlanes is an exceptional employer that prioritises professional growth and development through its PA Academy, offering a structured 16-month rotational programme in the vibrant setting of Greater London. With a strong emphasis on teamwork and communication, employees benefit from a supportive work culture that encourages proactive engagement and skill enhancement, making it an ideal place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Macfarlanes and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Macfarlanes are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Macfarlanes on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Macfarlanes. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Macfarlanes. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Macfarlanes:Show us that you’ve done your homework! In your application, briefly mention what you admire about Macfarlanes’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Macfarlanes
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Macfarlanes will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Macfarlanes, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
