At a Glance
- Tasks: Join our digital team to enhance marketing strategies and analytics across various platforms.
- Company: Macfarlanes, a leading law firm with a supportive and inclusive culture.
- Benefits: Hybrid working model, professional development opportunities, and a dynamic work environment.
- Other info: Exciting career growth potential in a fast-paced, innovative environment.
- Why this job: Make a real impact in digital marketing while growing your skills in a collaborative setting.
- Qualifications: Experience in digital marketing, analytics, and strong communication skills required.
The predicted salary is between 35000 - 45000 € per year.
The team sits within the Digital team in Marketing and BD, working closely with the Digital Marketing Manager, the Social Media and Digital Marketing Assistant, and colleagues across the wider team to bring thought leadership and campaigns to life across our digital channels. We operate a hybrid working model, with a minimum of three days per week in the office.
The role involves strengthening and evolving our digital marketing activity across email, website, analytics and reporting, with social media support as required. This role plays a key part in delivering our integrated marketing strategy through high-quality execution and continuous improvement – helping us amplify the firm’s content, campaigns and events, drive measurable engagement, and demonstrate the impact of digital marketing on firm priorities. You’ll be trusted to run BAU activity, raise standards, and introduce greater structure and insight into how we deliver and measure marketing activities. You will also provide guidance on digital best practice, helping colleagues make informed decisions about format, channel and measurement.
Core responsibilities
- Reporting, Analytics and Dashboards (GA4 and other data sources): Recommend, set up and continuously improve dashboards and reporting frameworks across our marketing activity. Own the design and delivery of regular reporting across website, email and social channels, using GA4 and platform analytics; review existing reporting approaches and design improvements, including dashboards and visual reporting formats; setup and maintain consistent UTM structures to support campaign tracking and attribution; highlight notable trends or changes in performance; and support the wider team by making performance data easy to access, understandable and repeatable.
- Email Marketing and Marketing Automation (Vuture): Build, QA and send email campaigns and mailings using Vuture, ensuring accuracy and best practice across templates, content and audience selection; support teams across Marketing with email delivery; develop and deepen expertise in Vuture; contribute to improving audience segmentation; and share insight from email performance.
- Website CMS and Content Management (Umbraco): Lead and support day-to-day website content updates using the CMS (Umbraco); ensure content meets agreed standards for tone, formatting, metadata, accessibility and SEO; support campaign and content landing pages; and liaise with developers or suppliers to log issues and maintain a clear audit trail.
- SEO and Content Optimisation: Take ownership of SEO fundamentals across the website; support colleagues with SEO-informed content publishing; use search and performance data to identify opportunities; and help embed SEO thinking into everyday digital activity.
- Social Media Publishing and Editorial Support (Hootsuite): Support social media publishing; confidently edit and refine social post copy; understand the firm’s channels, audiences and governance requirements; support with paid LinkedIn promotion; and use performance data to make constructive recommendations.
- CRM and Campaign Operations (InterAction): Work with the CRM, BD and Events teams to support clean data flows between campaigns, email activity and reporting; help maintain consistent approaches to audience selection and engagement tracking; and contribute to improving how we evidence the impact of digital marketing activity over time.
The candidate
- Minimum three years’ experience in a similar digital marketing role.
- Hands-on experience with email marketing platforms (Vuture ideal).
- Strong CMS experience (Umbraco ideal).
- Confident working knowledge of GA4 and digital analytics.
- Excellent Microsoft Office skills.
- Excellent written English and the ability to edit copy.
- Solid understanding of SEO fundamentals.
- Strong collaboration and communication skills.
- Strong attention to detail.
- Prior experience within a professional services environment.
Application screening
Any offer of employment is subject to pre-employment checks which may include your professional and academic qualifications, criminal records and employment references.
About Macfarlanes
Macfarlanes is a pre-eminent law firm that serves a global client base in private capital, private wealth, M&A and disputes. Personal connection, an entrepreneurial spirit and a commitment to excellence are at the heart of our firm.
Our commitment to inclusion
Inclusion is one of our key priorities and we welcome applications from people of all backgrounds.
Digital Marketing and Analytics Executive employer: Macfarlanes
At Macfarlanes, we pride ourselves on being an exceptional employer, offering a dynamic work environment that fosters collaboration and innovation. Our commitment to employee growth is evident through our supportive culture, where you will have the opportunity to develop your skills in digital marketing while working alongside experienced professionals. With a hybrid working model and a focus on inclusion, we create a workplace that values diverse perspectives and encourages meaningful contributions to our clients and the firm.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing and Analytics Executive
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their digital marketing strategies and think about how you can contribute. This will help you stand out as a candidate who’s genuinely interested.
✨Tip Number 3
Show off your skills! Create a portfolio showcasing your previous work in digital marketing, analytics, and any campaigns you've run. This tangible evidence of your expertise can really impress potential employers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team!
We think you need these skills to ace Digital Marketing and Analytics Executive
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Digital Marketing and Analytics Executive role. Highlight your relevant experience in digital marketing, analytics, and any specific tools mentioned in the job description, like GA4 or Vuture.
Showcase Your Skills:Don’t just list your skills; demonstrate them! Use examples from your past work to show how you've successfully managed email campaigns, improved reporting frameworks, or optimised website content. This will help us see your potential impact on our team.
Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate well-structured applications that are easy to read. Avoid jargon unless it's relevant to the role, and make sure your passion for digital marketing shines through!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Macfarlanes
✨Know Your Digital Marketing Basics
Before the interview, brush up on your digital marketing fundamentals. Understand key concepts like SEO, email marketing, and analytics. Be ready to discuss how you've applied these in past roles, especially in a B2B context.
✨Familiarise Yourself with Tools
Get to know the tools mentioned in the job description, like GA4, Vuture, and Umbraco. If you haven't used them before, do some research or watch tutorials. Being able to speak confidently about these platforms will show your enthusiasm and readiness to learn.
✨Prepare Examples of Your Work
Think of specific examples from your previous roles that demonstrate your skills in digital marketing and analytics. Be prepared to explain how you improved reporting frameworks or optimised campaigns, as this will highlight your hands-on experience.
✨Show Your Collaborative Spirit
This role involves working closely with various teams, so be ready to discuss how you've successfully collaborated in the past. Share examples of how you’ve communicated effectively with colleagues and contributed to team projects, showcasing your strong interpersonal skills.
