Business Development Manager
Business Development Manager

Business Development Manager

Wakefield Full-Time 36000 - 54000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Drive new business growth and secure customers in the Yorkshire region.
  • Company: Join the UK's leading packaging distributor with a commitment to innovation and customer service.
  • Benefits: Enjoy a competitive salary, flexible working, up to 27 days holiday, and a company car or allowance.
  • Why this job: Be part of a dynamic team focused on growth and customer relationships in a rewarding sales role.
  • Qualifications: B2B sales experience is essential; a valid UK driving license required.
  • Other info: Open to candidates with varying levels of experience; training provided.

The predicted salary is between 36000 - 54000 £ per year.

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Business Development Manager
Territory: Wider Yorkshire
Sector: Packaging distribution & solutions
Basic Annual Salary up to £45,000 (dependent on experience) plus bonus/commission (scope to earn 100% of salary), company car (or allowance) & flexible benefits package including hybrid working, up to 27 days holiday (Plus additional annual leave purchasing scheme)
Sector: Packaging distribution

Our Company
We, the UK’s market leading packaging distributor are currently hiring for an experienced sales professional to join us and help spearhead new business growth within the wider Yorkshire region. This is a marvelous opportunity for someone to build a career within the packaging sector, use their business development expertise and be rewarded for securing and onboarding new customers to our site in Wakefield.

You will be keen to embrace a challenging, yet rewarding sales role that will see you focus on developing new business and securing new customers. We are a committed equal opportunities employer that champions ‘dignity in the workplace.’ Our focus is to provide customers with fully integrated and innovative packaging solutions, augmented by outstanding customer service. Appointing and nurturing sales talent across our business is key to our continued growth.

The Business Development Manager Role
Reporting to the Regional Sales Manager, the Business Development Manager is very much a sales development/new client acquisition role. With a stretching annual new business sales target, you’ll be spending much of your time on the road/in the field attending meetings to identify, on-board and develop new customer accounts.

You will plan your own approach to identify and target potential end users, undertaking a range of cold-calling and marketing led approaches, following up, fixing your own appointments and critically, attending key meetings to discuss customer needs and tailor packaging solutions. You will be comfortable in preparing proposals/quotations and closing deals, ensuring that new customers are on-boarded effectively. There will be some stretching but realistic targets set for sales growth, designed to motivate, and reward a genuine sales ‘hunter’ who enjoys fostering & developing new customer relationships.

Business Development Manager Key Responsibilities

  • Create and implement a business plan for allocated territory to maximize sales, whilst always delivering excellent standards of customer service & support
  • Adopt a consultative approach with clients in tailoring appropriate solutions to meet needs whilst developing/maintaining a strong knowledge of all packaging solutions and full product range
  • Prospect for potential new customers and turn this into increased business
  • Cold call as appropriate within your market or geographic area to ensure a robust pipeline of opportunities
  • Meet potential clients growing, maintaining, and leveraging your network
  • Identify potential clients, and the decision makers within client companies
  • Research and build relationships with new clients
  • Plan approaches, sales presentations, and pitches
  • Meet yearly and monthly sales targets assigned to you
  • Maintain strong sales administration including use of CRM (MS Dynamics) to follow up all leads, enquiries/quotes

Do you have the correct profile?
We would love to hear from you if you are an experienced (B2B) sales professional who genuinely feels they have what it takes to join us and spearhead new business development and customer acquisition. Please note, unlike many of our sales roles, this position does not carry Account-Management responsibility, so it really is all about having the self-drive, energy, determination, and tenacity to get out in the field, build a sales pipeline and win businesses over.

You may already have strong pedigree within a similar sales development role and be able to demonstrate previous successes. Or you may be an experienced salesperson who has ‘cut their teeth’ in business development and enjoys it, wanting to take on a more puerile new business sales role. Either way, we’re open minded (salary level will ultimately reflect level of experience). For us it’s about finding the right character and personality with the core traits required to achieve success. We have an outstanding history of training and developing salespeople, so you don’t have to be the ‘fully finished article’ or have packaging experience.

What is important however is that you have recent B2B field sales/customer facing experience, can demonstrate a record of impressive performance, are open to learning our business and sector and will be comfortable with a more technical solution-based sales approach. A fully valid UK driving license is essential and you must reside on patch within the wider Yorkshire County area. You will also be using a CRM (dynamics) alongside the usual MS Office products, so computer literacy is important.

Our Benefits
We provide a competitive basic starting salary and operate a range of rewarding bonus/incentive schemes. Our flexible employee benefits can include: –

  • 25 days annual leave (rising to 27 days with service) plus all public/bank holidays
  • Contributory pension scheme
  • Range of company cars or cash allowance (including electric) for qualifying roles
  • Employee assistance program to support & advise with well-being & any issues
  • Extensive range of training/development & potential progression opportunities
  • Employee discount scheme (discounts on several major retail/leisure brands)
  • Simply Health/Dental Cover option or BUPA cover for qualifying roles
  • Enhanced HR policies relating to various employee rights & entitlements
  • Long service awards (5-40 years)
  • Charitable giving options
  • Financial support with eye-tests/purchasing glasses (DSE users only)

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Business Development Manager employer: MacFarlane Group

As the UK's leading packaging distributor, we pride ourselves on fostering a dynamic and inclusive work environment that champions employee growth and development. Our Business Development Manager role offers not only a competitive salary and generous benefits, including flexible working options and extensive training opportunities, but also the chance to make a significant impact in the wider Yorkshire region. Join us in Wakefield, where your sales expertise will be rewarded with a supportive culture that values innovation and customer satisfaction.
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Contact Detail:

MacFarlane Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Business Development Manager

✨Tip Number 1

Network actively within the packaging industry and related sectors. Attend local business events, trade shows, or networking meetups in Yorkshire to connect with potential clients and industry professionals who can provide leads or referrals.

✨Tip Number 2

Familiarise yourself with the latest trends and innovations in packaging solutions. This knowledge will not only help you in discussions with potential clients but also demonstrate your commitment to providing tailored solutions that meet their needs.

✨Tip Number 3

Develop a strong personal brand on professional platforms like LinkedIn. Share insights about packaging solutions, engage with industry content, and connect with decision-makers in companies you wish to target.

✨Tip Number 4

Prepare for interviews by practising your pitch on how you would approach new business development. Be ready to discuss specific strategies you would implement to identify and secure new customers in the Yorkshire region.

We think you need these skills to ace Business Development Manager

Business Development Expertise
B2B Sales Experience
Cold Calling Skills
Customer Relationship Management (CRM) Proficiency
Sales Presentation Skills
Negotiation Skills
Market Research Abilities
Networking Skills
Consultative Selling Approach
Proposal and Quotation Preparation
Target Achievement Orientation
Technical Solution-Based Sales Knowledge
Self-Motivation and Drive
Adaptability to Learning New Products

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in B2B sales and business development. Use specific examples of past successes to demonstrate your ability to meet sales targets and develop customer relationships.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the packaging sector and your understanding of the role. Mention how your skills align with the company's goals and how you can contribute to their growth in the Yorkshire region.

Highlight Key Skills: Emphasise skills such as cold calling, relationship building, and consultative selling in your application. These are crucial for the Business Development Manager role and should be evident in both your CV and cover letter.

Showcase Your Knowledge: Demonstrate your knowledge of the packaging industry and the company's offerings. This could include mentioning specific products or solutions that interest you and how you would approach potential clients with these insights.

How to prepare for a job interview at MacFarlane Group

✨Research the Company

Before your interview, take some time to understand the company's mission, values, and recent developments in the packaging sector. This will help you tailor your responses and show genuine interest in the role.

✨Prepare Your Sales Success Stories

Be ready to discuss specific examples of how you've successfully acquired new clients or met sales targets in previous roles. Use the STAR method (Situation, Task, Action, Result) to structure your answers effectively.

✨Know Your Market

Familiarise yourself with the wider Yorkshire region's market dynamics and potential clients. Being able to discuss local trends and opportunities will demonstrate your proactive approach and understanding of the territory.

✨Ask Insightful Questions

Prepare thoughtful questions about the company's growth plans, team dynamics, and expectations for the Business Development Manager role. This shows your enthusiasm and helps you assess if the company is the right fit for you.

Business Development Manager
MacFarlane Group
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  • Business Development Manager

    Wakefield
    Full-Time
    36000 - 54000 £ / year (est.)

    Application deadline: 2027-07-17

  • M

    MacFarlane Group

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