At a Glance
- Tasks: Drive new business growth in the Lancashire/North Manchester region through consultative selling.
- Company: Join Macfarlane Packaging, a leader in sustainable packaging solutions with over 75 years of experience.
- Benefits: Enjoy a competitive salary, bonus potential, flexible benefits, and up to 27 days holiday.
- Other info: Great career progression opportunities with structured development plans and training.
- Why this job: Make a real impact by winning new business and building meaningful customer relationships.
- Qualifications: Two years of B2B sales experience and a proven track record in new business acquisition.
The predicted salary is between 50000 - 50000 £ per year.
Business Development Manager Location/Territory: Local Lancashire & North Manchester Region
Salary: Up to £50,000 (dependent on experience) + bonus (OTE up to 100% of salary)
Package: Company car or allowance, flexible benefits, up to 27 days holiday (plus bank holidays & holiday purchase scheme)
Hours: 37.5 hours per week, Monday-Friday
Sector: Packaging Distribution & Solutions
Protecting what matters, together. We’re dedicated to protecting what matters most – our people, our customers, our communities and the environment. At Macfarlane Packaging, our commitment to customer satisfaction, sustainability and continual improvement creates a highly collaborative, supportive and friendly workplace where you can build a sales career that grows.
The Business Development Manager Role: This is a new business, field-based sales role focused on driving profitable growth across your assigned local territory. You will take ownership of developing a robust sales pipeline, targeting and converting new customers through a consultative, solution-led approach. Working closely with internal teams and regional leadership, you will identify opportunities, conduct packaging audits, present tailored solutions, and secure profitable new business opportunities across a broad range of sectors.
Key Responsibilities:
- Develop and execute a structured territory sales plan focused on new business acquisition
- Identify, target, and win new customers through cold calling, networking, referrals, and marketing leads
- Build and maintain a strong, active pipeline to consistently achieve and exceed new business targets
- Conduct customer site visits and packaging audits to identify improvement opportunities
- Present tailored, solution-led proposals aligned to customer needs and commercial objectives
- Negotiate pricing and commercial terms to maximise margin and long-term value
- Work closely with internal teams (sales support, procurement, logistics) to ensure smooth onboarding and delivery
- Maintain accurate and up-to-date records of all activity, opportunities, and pipeline via CRM (MS Dynamics)
- Collaborate with wider regional and national teams to maximise cross-selling opportunities
What You Will Bring:
Essential:- Minimum of two years’ experience in a B2B field sales role focused on targeted new business acquisition
- Proven track record of winning new business and achieving sales targets
- Strong consultative selling approach with the ability to identify needs and deliver tailored products & solutions
- Experience generating own leads through cold calling, networking, and proactive prospecting
- Commercial awareness with the ability to negotiate effectively and protect margin
- Self‑motivated, resilient, and comfortable working autonomously in a field‑based role
- Excellent communication and presentation skills
- Valid UK driving licence
- Strong IT skills including Microsoft Office and CRM systems
- Experience within packaging, manufacturing, distribution, or a related technical product environment
- Familiarity with Microsoft Dynamics CRM
What You Will Get: We provide a competitive basic salary alongside a lucrative bonus structure designed to recognise and incentivise success. Our flexible benefits package can include:
- 25 days annual leave (rising to 27 with service) plus all public/bank holidays
- Additional holiday purchase scheme
- Contributory pension scheme
- Company car or cash allowance (including electric options)
- Employee assistance programme to support wellbeing
- Extensive training and development opportunities
- Employee discount scheme (retail and leisure)
- Annual paid volunteering day
- Simply Health/Dental or BUPA options (role dependent)
- Enhanced HR policies and long service awards
- Charitable giving options
- Financial support with eye tests and glasses (DSE users)
- EE mobile discount scheme
Your Future With Us: At Macfarlane Group, we actively support career progression and internal mobility. This role offers a clear pathway into senior sales or leadership positions, supported by structured development plans and ongoing training.
We welcome and encourage applications from people of all backgrounds irrespective of age, gender, disability, race, nationality, ethnicity, gender expression, religion or sexual orientation. Should you require any support or adjustments during the recruitment process, please email our recruitment team directly.
Regional B2B Growth Manager – Lancashire/North Manchester in Reading employer: Macfarlane Group UK Ltd
At Macfarlane Packaging, we pride ourselves on being an exceptional employer, offering a dynamic and supportive work environment in the Lancashire/North Manchester region. With a strong focus on employee development, competitive benefits including a generous holiday allowance and flexible working options, and a culture that values collaboration and innovation, we empower our team to thrive and achieve their career aspirations while making a meaningful impact in the packaging industry.
StudySmarter Expert Advice🤫
We think this is how you could land Regional B2B Growth Manager – Lancashire/North Manchester in Reading
✨Tip Number 1
Get to know the company inside out! Research Macfarlane Packaging, their values, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Attend industry events or local meetups in Lancashire and North Manchester. Building relationships can lead to referrals and insider info about job openings.
✨Tip Number 3
Practice your pitch! Prepare a concise and compelling introduction about yourself and your experience in B2B sales. You want to make a memorable first impression when meeting potential employers.
✨Tip Number 4
Don’t forget to follow up! After meetings or networking events, send a quick thank-you email. It keeps you on their radar and shows your enthusiasm for the role.
We think you need these skills to ace Regional B2B Growth Manager – Lancashire/North Manchester in Reading
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Regional B2B Growth Manager. Highlight your experience in B2B sales, especially any successes in new business acquisition. We want to see how you can drive growth in our Lancashire/North Manchester territory!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills align with our mission at Macfarlane Packaging. Be sure to mention your consultative selling approach and any relevant achievements.
Showcase Your Achievements:When detailing your experience, focus on quantifiable achievements. Did you exceed sales targets? Win back lapsed clients? We love numbers, so share those stats that demonstrate your success in driving profitable growth!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Macfarlane Group UK Ltd
✨Know Your Territory
Familiarise yourself with the Lancashire and North Manchester area. Research local businesses, their needs, and how your solutions can help them. This will show your potential employer that you’re proactive and understand the market.
✨Showcase Your Sales Success
Prepare to discuss specific examples of how you've successfully acquired new business in the past. Highlight your consultative selling approach and any impressive figures or targets you've achieved to demonstrate your capability.
✨Master the Art of Negotiation
Brush up on your negotiation skills. Be ready to discuss how you’ve effectively negotiated pricing and terms in previous roles. This is crucial for maximising margins and long-term value, which is a key part of the role.
✨Engage with the Team
Understand the importance of collaboration with internal teams. Be prepared to talk about how you’ve worked with sales support, procurement, and logistics in the past to ensure smooth onboarding and delivery for clients.
