Digital Marketing Manager in London

This is a rare opportunity to step into a pivotal digital marketing role at a defining moment for Mace Construct. You’ll be joining an ambitious, highly engaged team who are excited about the next stage of our journey and the role digital marketing will play in shaping our future. Over the next year, we’ll be creating a bold new brand and identity for Mace Construct, evolving our presence to reflect our legacy in London, who we are today as an innovative and ambitious contractor, and where we want to go next. As our Digital Marketing Manager, you’ll sit at the heart of this transformation.

This digital marketing role is central to driving the organisation’s digital transformation and commercial success. The primary focus is to maximise the conversion rate across all digital channels, ensuring an outstanding client journey and deeper engagement with priority and target accounts. The role is integral to advancing the organisation’s digital marketing practices, fostering more efficient and effective ways of working across marketing communications and the wider business.

Key Job Responsibilities

• Develop and implement strategies to optimise conversion rates across all digital channels, with a focus on enhancing the client journey and increasing engagement with identified accounts.
• Take accountability for the performance of the website, social media platforms, and paid advertising, using data-driven insights to drive continuous improvement.
• Responsible for planning and delivering digital campaigns that support go‑to‑market strategies, using market research insights to target priority audiences and drive new business opportunities.
• Lead the adoption of innovative digital marketing practices, championing a culture of experimentation, learning, and smarter working across marketing communications and the broader business.
• Collaborate with cross-functional teams including comms and design to deliver integrated digital marketing plans that support business growth and client engagement.
• Oversee the planning, execution, and optimisation of digital campaigns, ensuring alignment with brand standards, accessibility requirements, and business objectives.
• Provide training and guidance to stakeholders at all levels to embed digital best practice and foster a culture of innovation.
• Monitor and report on digital channel performance, using analytics to identify opportunities for improvement and to demonstrate the impact of digital marketing activities.
• Build strong relationships with internal and external stakeholders, including agencies and vendor partners, to deliver high-quality digital experiences.
• Ensure quality assurance processes are in place for all digital assets, maintaining a consistent and high-quality user experience.
• Seek and implement opportunities for continuous improvement in digital marketing processes and outcomes.

What Experience You Will Need

• Proven experience in optimising conversion rates across digital channels, with a track record of improving client journeys and engagement.
• Demonstrable expertise in managing the performance of websites, social media, and paid advertising campaigns.
• Experience leading cultural or operational change in digital marketing, with the ability to influence and embed new ways of working across teams.
• Strong analytical skills, with proficiency in using website analytics tools (e.g., Google Analytics/GA4) and digital planning tools (e.g., Monday.com) to inform strategy and measure success.
• Hands-on experience with digital marketing platforms and tools, including SEO, PPC, paid social, and display advertising.
• Ability to collaborate effectively with cross-functional teams and external partners to deliver integrated digital marketing initiatives.
• Excellent communication and organisational skills, with the ability to train and support stakeholders at varying levels of digital expertise.
• Creative and innovative mindset, with experience in testing and implementing new digital marketing tactics.
• Knowledge of accessibility standards, brand governance, and quality assurance processes for digital assets.
• Degree-level education (or equivalent) in a relevant field, and a digital marketing qualification are essential; additional certifications (e.g., APM, PRINCE2) are desirable.

Mace is an inclusive employer and welcomes interest from a diverse range of candidates. Even if you feel you do not fulfil all of the criteria, please apply as you may still be the best candidate for this role or another role within our organisation. We are also open to discussing part-time, flexible, and hybrid working options if suitable within the role.