At a Glance
- Tasks: Lead conversion rate optimisation and enhance customer journeys for eCommerce brands.
- Company: Wholesale Domestic, a dynamic player in the home and interiors sector.
- Benefits: Competitive salary, growth opportunities, and a collaborative work environment.
- Other info: Join a culture of experimentation and continuous improvement.
- Why this job: Make a real impact on eCommerce performance and drive measurable growth.
- Qualifications: Proven experience in CRO, UX, and strong analytical skills required.
The predicted salary is between 55000 - 70000 £ per year.
Wholesale Domestic is looking for a commercially focused CRO Manager to lead conversion rate optimisation across our eCommerce brands, Wholesale Domestic and Top Radiators. You'll own the CRO strategy, identify opportunities to improve customer journeys, and drive measurable growth in conversion rate, AOV, and overall website performance.
Key Responsibilities
- Own and deliver the CRO roadmap across both websites.
- Analyse customer behaviour and identify conversion barriers.
- Plan, execute, and evaluate A/B and multivariate tests.
- Use analytics and customer insights to drive optimisation decisions.
- Define UX, content, and functionality requirements to improve performance.
- Monitor and report on key KPIs including conversion rate, funnel performance, and AOV.
- Collaborate with marketing, content, CRM, and development teams.
- Lead, coach, and develop the CRO team.
What We're Looking For
- Essential
- Proven CRO, UX, or optimisation experience within eCommerce.
- Strong track record of delivering measurable performance improvements.
- Excellent understanding of customer behaviour and conversion psychology.
- Experience with GA, GTM, and CRO testing platforms.
- Strong analytical, communication, and stakeholder management skills.
- Previous experience leading and developing a team.
- Desirable
- Experience with BigCommerce or similar platforms.
- Knowledge of product data, filters, and faceted navigation.
- Retail or home/interiors sector experience.
- Basic HTML/CSS understanding.
- Awareness of AI applications within CRO and personalisation.
Success in the Role
You'll be responsible for delivering measurable improvements in conversion rates, customer journeys, and commercial performance while embedding a culture of experimentation, insight, and continuous improvement.
Conversion Manager in Paisley employer: Mac Recruit Group
Wholesale Domestic is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of Glasgow. As a Conversion Manager, you'll not only lead innovative CRO strategies but also benefit from extensive professional development opportunities and a supportive team environment that values creativity and insight. With a focus on measurable growth and a commitment to employee success, this role offers a rewarding chance to make a significant impact in the eCommerce sector.
